An Introduction To Twitter For Marketers

Tessa Horehled
Tessa HorehledGlobal Digital Marketer & Strategist
An introduction to  a little micro-blogging site called  Twitter www.twitter.com Brought to you in part by Tessa Horehled
What is micro-blogging? Micro-blogging is a form of blogging that allows users to write brief updates (most often text & usually less than 200 characters) and publish them, either to be viewed publicly or by a restricted group which can be chosen by the user.  These updates can be submitted by a variety of means including text messaging, instant messaging, email, mp3 or the web.
That’s nice.  So what is Twitter? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],What’s their story?
What do you do with Twitter? Communicate. Ask questions, advice, directions or for feedback Promote your projects, products and updates Personal Branding Drive awareness to something of interest to a larger community  Update many people all at once Offer resource information to peers A channel of discovery: trends, sites & breaking news  On-The-Go Sketchpad
[object Object],[object Object],[object Object],Hmm.  How can I check out someone’s updates?
What are you doing?
How to find friends on Twitter Source: Twitter FAQ
How to follow friends on Twitter Source: Twitter FAQ
Who is hip to this thing? Presidential Candidates (& Ex) News Networks, Shows & Sites, Magazines Techy Sites, Tools & Blogs Entertainment & Retail Borat Geeks
It’s all the rage Source: Alexa
Tweet Tips Use TinyURL.com or a similar service for URLs. This takes up less of your character limit. @username will send a reply to the user & appear on their Replies tab d username will send a direct, private message to the user
Twitter Etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Twitter Fan Wiki
Twitter Account Management Good Twitter Hygiene: Remove all those  Twitter news feeds  from your friends  list. It often becomes  too much. This Vs That: It is very easy to feel  overwhelmed by  Twitter.  Phone  updates are the first  thing to cut.  Next is  RSS.  Then IM. Source: Twitter Fan Wiki
Quick Things To Remember ,[object Object],[object Object],[object Object],[object Object]
Why bother? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s cheaper than joining a cult
Okay.  This makes sense. What else can I do with Twitter?
KEYWORDS
Tracking keywords on Twitter Tracking is an SMS or IM only feature that allows you to receive all tweets that match a keyword you would like to key an eye on.   For example, if you send  track Tessa , you will receive all updates that match “Tessa.”  All updates you receive from tracking will contain your keyword in parentheses.   To stop getting these messages, just send  untrack Tessa  to Twitter.
Compare keywords on Twitter Source: Tweet Volume
GEOTARGET
Search by location or username Source: TwitDir
See live public Twitter updates Source: TwitterVision
See live public updates by location Source: TwitterMap
Subscribe to RSS of updates by location Source: TwitterWhere
INTEGRATION VIA  THIRD PARTY APPLICATIONS
Like all the cool kids,  Twitter is on Facebook
And your iPhone Source: New York Times
Where the mega-addicts flock
TRACKING
Keep up with top Twitter users Source: Twitterholic, Twit Rank, Tweeterboard
Hashtags Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post.  You create a hashtag simply by prefixing a word with a hash symbol:  #hashtag .  Hashtags is an opt-in service. You must follow @hashtags for the service to index your tweets. Example Uses: Events or conferences : i.e.: "Tara's presentation on communities was great! #barcampblock"  Disasters : "#sandiegofire A shelter has opened up downtown for fire refugees."  Memes : "My #themeword for 2008 is conduct."  Context : "I can't believe anyone would design software like this! #microsoftoffice"  Recall : "Buy some toilet paper. #todo"
APPENDIX
Create an account with TweetChannel. The Twitter user will be added to your friends list By adding #channelname in front of your tweets, your tweet will be listed in the channel discussion on TweetChannel.com. Create a Twitter channel Source: TweetChannel
Host a Tweetup Source: sxswtwitter
Twitter Lifehacks Source: Tweet What You Eat, OutTwit, TwitterFox
Create a flash character for your profile Source: twitter.com/celly
More Reads Marketing Profs What Web Marketers Should Know About Twitter Marketing Profs Daily Fix 7 Ways Marketers Can Use Twitter New York Times Campaign Reporting In Under 140 Taps
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An Introduction To Twitter For Marketers

  • 1. An introduction to a little micro-blogging site called Twitter www.twitter.com Brought to you in part by Tessa Horehled
  • 2. What is micro-blogging? Micro-blogging is a form of blogging that allows users to write brief updates (most often text & usually less than 200 characters) and publish them, either to be viewed publicly or by a restricted group which can be chosen by the user. These updates can be submitted by a variety of means including text messaging, instant messaging, email, mp3 or the web.
  • 3.
  • 4.
  • 5. What do you do with Twitter? Communicate. Ask questions, advice, directions or for feedback Promote your projects, products and updates Personal Branding Drive awareness to something of interest to a larger community Update many people all at once Offer resource information to peers A channel of discovery: trends, sites & breaking news On-The-Go Sketchpad
  • 6.
  • 7. What are you doing?
  • 8. How to find friends on Twitter Source: Twitter FAQ
  • 9. How to follow friends on Twitter Source: Twitter FAQ
  • 10. Who is hip to this thing? Presidential Candidates (& Ex) News Networks, Shows & Sites, Magazines Techy Sites, Tools & Blogs Entertainment & Retail Borat Geeks
  • 11. It’s all the rage Source: Alexa
  • 12. Tweet Tips Use TinyURL.com or a similar service for URLs. This takes up less of your character limit. @username will send a reply to the user & appear on their Replies tab d username will send a direct, private message to the user
  • 13.
  • 14. Twitter Account Management Good Twitter Hygiene: Remove all those Twitter news feeds from your friends list. It often becomes too much. This Vs That: It is very easy to feel overwhelmed by Twitter. Phone updates are the first thing to cut. Next is RSS. Then IM. Source: Twitter Fan Wiki
  • 15.
  • 16.
  • 17. It’s cheaper than joining a cult
  • 18. Okay. This makes sense. What else can I do with Twitter?
  • 20. Tracking keywords on Twitter Tracking is an SMS or IM only feature that allows you to receive all tweets that match a keyword you would like to key an eye on.  For example, if you send track Tessa , you will receive all updates that match “Tessa.” All updates you receive from tracking will contain your keyword in parentheses.  To stop getting these messages, just send untrack Tessa to Twitter.
  • 21. Compare keywords on Twitter Source: Tweet Volume
  • 23. Search by location or username Source: TwitDir
  • 24. See live public Twitter updates Source: TwitterVision
  • 25. See live public updates by location Source: TwitterMap
  • 26. Subscribe to RSS of updates by location Source: TwitterWhere
  • 27. INTEGRATION VIA THIRD PARTY APPLICATIONS
  • 28. Like all the cool kids, Twitter is on Facebook
  • 29. And your iPhone Source: New York Times
  • 32. Keep up with top Twitter users Source: Twitterholic, Twit Rank, Tweeterboard
  • 33. Hashtags Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag . Hashtags is an opt-in service. You must follow @hashtags for the service to index your tweets. Example Uses: Events or conferences : i.e.: "Tara's presentation on communities was great! #barcampblock" Disasters : "#sandiegofire A shelter has opened up downtown for fire refugees." Memes : "My #themeword for 2008 is conduct." Context : "I can't believe anyone would design software like this! #microsoftoffice" Recall : "Buy some toilet paper. #todo"
  • 35. Create an account with TweetChannel. The Twitter user will be added to your friends list By adding #channelname in front of your tweets, your tweet will be listed in the channel discussion on TweetChannel.com. Create a Twitter channel Source: TweetChannel
  • 36. Host a Tweetup Source: sxswtwitter
  • 37. Twitter Lifehacks Source: Tweet What You Eat, OutTwit, TwitterFox
  • 38. Create a flash character for your profile Source: twitter.com/celly
  • 39. More Reads Marketing Profs What Web Marketers Should Know About Twitter Marketing Profs Daily Fix 7 Ways Marketers Can Use Twitter New York Times Campaign Reporting In Under 140 Taps