Production Meeting Three

1. Production
Meeting Three
Present: Bethan, Drew, Georgia

2. Overall Video Idea
The Storyline to our video:
A married woman (sassy) gets loads of male attention from other males but
not her husband. She stays loyal to her husband despite the male attention.
There are dancers in-between the storyline which goes along with the pop
music genre and also. Towards the end of the video the husband starts to
see all the attention that his wife is getting and gets jealous. This makes
him want her more and pay her more attention.

3. RESPECT
We have chosen the song ‘respect’. A cover by Kelly
Clarkson, which was originally by Aretha Franklin.

4. Genre Conventions
We have talked about what the typical genre conventions are and how
we will use them or go against them in our music video.
Bright Colors Dance Routines
Wealth/power (cars
and money)
We have decided to conform with these genre conventions that we have
talked about and use them in our own way.
Narrative and
performance. Male Gaze
Life style Fantasy

5. Narrative or Performance
We have decided to create a music video that we have a mixture of
both narrative and performance as we will have a dance routine and
a story throughout. We have decided to create a hybrid video that
conforms with the pop music genre. We will also have lip synching
which also helps the viewer to relate.

6. Props, Costume, Make-up
and locations
Props: We will use house hold product, such as hoovers. We have also
thought about cars and gifts to show the power and wealth within the video.
Costume: The main girl in the video will be wearing house wife clothes,
such as an apron and a dress. The dancers will be in typical bright, reveling
clothing typical of the pop music genre.
Make-up: All of the girls will be wearing lots of make-up as male gaze as
the all look pretty.
Locations: We will have a home location, such as the kitchen, living room
and outside a house as it fits the songs lyric and our story line.

7. Target Audience
We have decided that our target audience is 16-26 year olds as it’s a
happy pop song. we have chosen this age range and we will be using
bright, bold colors typical of the younger generation. The have also
chosen a story line about a relationship with helps the audience to relate
as this is the age they are seen as in love. We have chosen young,
attractive women which will attract the male gender by male gaze and
we have chose the story of the women being strong and not giving into
temptation from the males in the video which will attract the female
gender. This attracts the female genre because they will see the woman
as a remodel and female empowerment.