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Putting Users in UX
Episode 1
Research Methods for Strategy
 	
  
Putting Users in UX
Episode 1
Research Methods for Strategy
Today
Episode 2
Research Methods for Design
Wednesday, M...
 	
  
Putting Users in UX
Episode 1
Research Methods for Strategy
Today
Episode 2
Research Methods for Design
Wednesday, M...
Terry Costantino
+ Steven LeMay
What we’ll be talking about today
Background
•  User experience at the UX process
•  Types of research and the research pr...
What is
User Experience?
User Experience encompasses all aspects of the end-user’s
interaction with the company, its servi...
UX Process
Usability Testing
A/B Testing
Eye Tracking
Heuristic Evaluation
Contextual Inquiry
Interviews
Surveys
Focus Gro...
Types of Research
Quantitative Qualitative
Questions What? Why?
Purpose
Generalizability
Prediction
Causal Explanations
Ex...
Types of Research
Quantitative
Qualitative
THEORY HYPOTHESIS OBSERVATION CONFIRMATION
OBSERVATION PATTERN TENTATIVE HYPOTH...
Research Process
DETERMINE
RESEARCH
OBJECTIVE
PLAN RECRUIT CONDUCT
ANALYZE
& REPORT
Getting Users into
the UX Strategy
1.  Contextual Inquiry
2.  Interviews
3.  Survey
4.  World Café
5.  Focus Group
1Contextual Inquiry
Fieldwork
1 Contextual Inquiry
Go where your users go.
Observing people use a product or
service in the context of where it’s
normal...
2Interviews
Insights from individuals or small groups
2 Interviews
Interviews are structured conversations.
•  Talking to users is simple
•  Conversational, but focused
•  In t...
3Surveys
Structured questions for a few or for many people
3 Surveys
Qualitative surveys provide insights, not numerical data.
•  Involve more people, across time and locations
•  S...
4Focus Groups
Gathering input from small groups
4 Focus Groups
Rather than just gathering opinion, create a collaboration space.
•  Create and test product vision and con...
5World Café
Gathering input from large groups
5 World Café
Gather input form a large number of people in a single afternoon.
•  Allows people to feel heard and to hear ...
 	
  
Key Research Methods for Strategy
 	
  
Putting Users in UX
Episode 1
Research Methods for Strategy
Today
Episode 2
Research Methods for Design
Wednesday, M...
 	
  
Thank You
Terry Costantino and Steven LeMay
Usability Matters
215 Spadina Ave., Toronto ON, M5T 2C7
416 598 7770
ter...
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
Putting Users in UX: Research Methods for Strategy
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Putting Users in UX: Research Methods for Strategy

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Join us for our new webinar series Putting Users in UX.

Throughout the series we discuss research methods for involving your audiences in user experience design and development.
In episode 1, we start with methods for generating ideas and imagining the future of your app, website, or other digital product.

In subsequent episodes, we’ll examine methods for design collaboration and evaluation as well as some of the important mechanics of planning, conducting and analyzing your research.

Published in: Design
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
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  • Thanks for the well-detailed article, I think these are some of the most useful research techniques. We also do a lot of research-related work, so we collected the UX research methods we usually use. We also wrote about the advantages and limits of these methods. I hope it can be useful for others too: https://uxstudioteam.com/ux-blog/ux-research-methods/?utm_source=slideshare&utm_medium=referral&utm_campaign=distro
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Putting Users in UX: Research Methods for Strategy

  1. 1.     Putting Users in UX Episode 1 Research Methods for Strategy
  2. 2.     Putting Users in UX Episode 1 Research Methods for Strategy Today Episode 2 Research Methods for Design Wednesday, May 27
  3. 3.     Putting Users in UX Episode 1 Research Methods for Strategy Today Episode 2 Research Methods for Design Wednesday, May 27 Episode 3 Research Planning, Execution & Analysis Wednesday, June 24
  4. 4. Terry Costantino + Steven LeMay
  5. 5. What we’ll be talking about today Background •  User experience at the UX process •  Types of research and the research process Research Methods for Strategy 1.  Contextual Inquiry 2.  Interviews 3.  Surveys 4.  Focus Groups 5.  World Café Wrap-up
  6. 6. What is User Experience? User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. Nielsen Norman Group http://www.nngroup.com/articles/definition-user-experience/
  7. 7. UX Process Usability Testing A/B Testing Eye Tracking Heuristic Evaluation Contextual Inquiry Interviews Surveys Focus Groups World Café Usability Testing Collaborative Design Prototype Testing Usability Testing UX Panels & Hangouts
  8. 8. Types of Research Quantitative Qualitative Questions What? Why? Purpose Generalizability Prediction Causal Explanations Exploratory Understanding Participants’ Perspectives Researcher Role Objective Observer Empathic Participant Setting Controlled Environment Naturalistic Environment Analysis Statistical Interpretive Adapted from: Siegle, Del. “Qualitative versus quantitative.” University of Connecticut-Neag Center for Gifted Education and Talent Development (2006).
  9. 9. Types of Research Quantitative Qualitative THEORY HYPOTHESIS OBSERVATION CONFIRMATION OBSERVATION PATTERN TENTATIVE HYPOTHESIS THEORY
  10. 10. Research Process DETERMINE RESEARCH OBJECTIVE PLAN RECRUIT CONDUCT ANALYZE & REPORT
  11. 11. Getting Users into the UX Strategy 1.  Contextual Inquiry 2.  Interviews 3.  Survey 4.  World Café 5.  Focus Group
  12. 12. 1Contextual Inquiry Fieldwork
  13. 13. 1 Contextual Inquiry Go where your users go. Observing people use a product or service in the context of where it’s normally used.
  14. 14. 2Interviews Insights from individuals or small groups
  15. 15. 2 Interviews Interviews are structured conversations. •  Talking to users is simple •  Conversational, but focused •  In their natural surroundings is best
  16. 16. 3Surveys Structured questions for a few or for many people
  17. 17. 3 Surveys Qualitative surveys provide insights, not numerical data. •  Involve more people, across time and locations •  Standalone or use with another method •  Deliver online, in-person or by mail
  18. 18. 4Focus Groups Gathering input from small groups
  19. 19. 4 Focus Groups Rather than just gathering opinion, create a collaboration space. •  Create and test product vision and concepts •  Encourage interaction between participations •  Challenge client and design team pre-conceived notions
  20. 20. 5World Café Gathering input from large groups
  21. 21. 5 World Café Gather input form a large number of people in a single afternoon. •  Allows people to feel heard and to hear each other
  22. 22.     Key Research Methods for Strategy
  23. 23.     Putting Users in UX Episode 1 Research Methods for Strategy Today Episode 2 Research Methods for Design Wednesday, May 27 Episode 3 Research Planning, Execution & Analysis Wednesday, June 24
  24. 24.     Thank You Terry Costantino and Steven LeMay Usability Matters 215 Spadina Ave., Toronto ON, M5T 2C7 416 598 7770 terry@usabilitymatters.com steven@usabilitymatters.com

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