The document discusses the poultry sector in Kerala, including current production and demand for eggs and meat which fall short of recommended consumption levels. It notes the decline in poultry population and reasons for it. Suggested policy options for the government include intensifying backyard poultry, establishing service centers and marketing networks, exempting VAT on poultry, and increasing R&D efforts. Guidelines are provided for project planning, management practices, disease prevention, and marketing strategies for poultry farming. Comparisons are made between native chicken breeds and details given on turkey and duck farming.