Handwritten Text Recognition for manuscripts and early printed texts
Social Recruiting
1. April 12th, 2012 – 12:00pm to 12:30pm EDT
Presented by:
Julie Andras
JAC! Creative Communications
The Power of Social Networking
Event #: 661 555 080 | Password: 1234
For audio, call 1-877-668-4493
2. Social Media and Networking
• Social Media is not new; but the
landscape changes rapidly
• Social Media is sharing of knowledge
• Social Media is a Socially Mediated
conversation
3. How pervasive is it?
• Half of Canadians are on social
networks – over 17 million in Canada
• 2010 – 35% of online Canadians visited
a social media site – now 50%
• 35% report that the time spent on a site
has increased over the course of one
year
• Age changing - Almost 2/3 of 35-54 year
olds and over 40% of those over the age
of 55 in Canada are now actively using
Social Media
4. Top 3 Questions
About HR and Social Media
• Which One?
• How Do I Start?
• What Value Will It
Bring?
5. Which One?
• LinkedIn, Twitter, Facebook, YouTube, Pinterest, all have
different strengths and weaknesses
• Community building tool -an effective way to engage
and/or collaborate
• Determine the Goals - External? Internal? Both?
6. How Do I Start?
• Conduct a needs analysis
What Am I Doing Today
What Tools Am I Currently Using
Which Tools Are Working Well
What Do I Want To Do Tomorrow
What Tools or Resources Will I
Need
7. What Value will it bring?
• How can my ROI be assessed?
• Does it fit my corporate culture?
• Will it build a community of interest?
10. How HR Uses Social Media
Internal Communications
Collaboration
Knowledge Sharing
Training and Orientation
Retention
• External Communications
Recruitment
Brand Positioning
Reputation Building and Management
11. Inside the Four Walls
• Benefits, Training, & Online Orientation
• Internal Communications & Collaboration
• Monitoring – watching for Red Flags
• Legal Issues & Employment Agreements
• Communicating policies on social media
13. Alumni outreach
• Ambassadors for your company
• Word-of-mouth recruiting
• Return to your company
• On the flip side – track any negative comments not
shared during exit interviews
14. Why Use Social Media?
• External Communications
Recruitment
Brand Positioning
Reputation Building and Management
15. Social recruiting
• 58% of job seekers follow
because they want to
become an employee
• 42% of job seekers are
more likely to apply after
they have interacted with
the brand on-line
• Effective and low-cost
way for employers to
educate and qualify job
seekers before they apply
16. Recruiting
• Social media is one part of an overall comprehensive
recruitment plan
• Job seekers want the company to recognize them as
unique, with content geared to their interests
• This content must do more than just broadcast
information
• Need to connect with job seekers personally
17. Social Media and Behaviour
• Much can be learned from job seekers social media
behaviour
• Choice of platform
• Transparency offers insight
• Fine line between work and leisure in social media
18. Brand Positioning/Reputation Management
• Using boards like Pinterest allow you to share the culture
of your company
• Post topics and information that invite intereaction
• Monitor Your reputation
• Build Your Brand
19. External Privacy Issues
• AP Seattle Story 3/20/12 – Can you ask for passwords?
• Discrimination
• Legal Activities vs. Illegal
• Disclaimers
• Third Party Screening
20. Facebook
• 17,292,920 Facebook users
in the Canada; 9 million log
in daily
• The largest age group is
currently 25 - 34 with total of
4 150 301 users, followed by
the users in the age of 18 –
24
• There are 46% male users
and 54% female users in
Canada
21. Facebook Goals for Business
• Get Found
• Connect and Engage
• Create a Community
• Promote Content
22. Getting Started
• Join networks
• Promote the Page – Go Viral
• Leverage other social media platforms
• Optimize for Search
• Facebook Ads
23. for HR
• What is Twitter?
• Why is it valuable?
• How does it work?
• What does it make possible?
24. When does Twitter work?
• You want to build a community of interest and/or
collaboration
• You want to ensure information is being delivered in a
timely manner
• You want to create excitement or buzz
• Grass-roots vs. systematic
25. Measurement for Facebook and Twitter
• Number of followers …..but:
Follower engagement more important
Measurable links:
• Clickthroughs
• Conversations
• Context
Ripple Effect
• Retweets, reposting your links
26. New and Now
• Management Tools for tracking multiple social media
accounts
• Easy-to-use measurement tools on-line, e.g. visual.ly for
Twitter
• New apps for SmartPhones
• Consolidation of social media across all platforms to
access anywhere, anytime
28. Measurement
• There are many tools
now on the market to
measure the impact of
your social media
program
• Free vs. Fee
29. Free and Easy Measurement
• Simply Measured - Facebook
FB content analysis, Fan page report, Twitter followers
• Hashtracking - Twitter
Tracks up to 1,000 results for a hashtag, producing view of who is
participating and how much
• Engagement Tools – e.g. HootSuite, Tweetdeck
Provide functionality and analytics
• Crowdbooster – new and emerging
Gives social media advice, suggests peak post times and influencers
Google Analytics
Just announced new reports to measure and analyze social media and
how they drive value
30. Fee-Based Measurement
• Many companies offer consulting and management
services for social media
• “You Get What You Pay For”
• Larger fee-based companies offer full-time service and
dedicated customer service
• Products can be more powerful than the free tools
available on-line
31. Where to Begin
1. Commit resources
2. Determine who your audience is
3. Create relevant content – be consistent
4. Engage in conversations
5. Track reputation and results
6. Explore apps
32. Lessons Learned….
• Always respond to negative comments
• Don’t confuse your audience with inconsistent messages
• Beware of over-stepping privacy
• Never go undercover by using fake profiles
• Do not fit your culture with your online audience
33. It is not the strongest of the species that
survive, nor the most intelligent, but the one
most responsive to change.
- Charles Darwin
34. Contact Information
Julie Andras
JAC! Creative Communications
Julie.andras@gmail.com
705.341.3909
Jay Rosales
Drake International
jrosales@na.drakeintl.com
416.216.1070 (Direct)
Contact Information
35. April 19th, 2012, 12:00 pm EDT to 12:30 pm EDT
Near Miss and Accident
Investigations in the Workplace
>> Presented by Kathleen Collins, Health & Safety
Manager, Drake International
Register at http://drake-webinars.com
Upcoming Events
Next Webinar
From : http://www.webfuel.ca/canada-social-media-statistics-2011/ Who is the Canadian Social Media King? There’s no surprise here – for years Facebook has dominated the Social Media game not only in Canada, but all over the world. With over 750 million users worldwide, Facebook continues to be king. In fact, 86% of all Canadians using Social Media are on Facebook. But they are not the only player in the game – we can’t forget about Twitter and LinkedIn , both of which have gained ground on the Social Networking giant. In 2009, less than 1% of Canadians used Twitter. Today that number has grown to almost 20%. Similarly, LinkedIn users in Canada have more than doubled to 14% from 6% in 2009. And let’s not forget about the newest player in the game, Google+ . Only a few weeks old, Google+ has made some serious noise by amassing over 10 million users worldwide. While it is still too early to tell the long term impact of Google+ on the Canadian Social Media landscape, it will definitely be interesting to watch unfold. Pinterest new social space boasting more than 3 percent of all referral traffic online For jobseekers – visual resume For companies – a showcase for corporate culture to attract talent In US users of Pinterest spend avg 1 hour and 17 mins on site, vs. LinkeIn (17 minutes)
Source: 2011 Social Media Marketing SocialMediaExaminer.com
When the intended audience is your workforce and not the general public, a systematic, or top-down, approach to initiatives will be more effective than the grassroots, or user-driven, approach that works for external initiatives.
It’s valid for an employer to look into a person’s background, but…. AP - Giving out Facebook login information violates the social network's terms of service. But those terms have no real legal weight, and experts say the legality of asking for such information remains murky. The Department of Justice regards it as a federal crime to enter a social networking site in violation of the terms of service, but during recent congressional testimony, the agency said such violations would not be prosecuted. Disclaimer is useful - 'we do reference checking including use of information in the public domain‘: make it broad enough that if you discover something online it's fair game," Because sites such as Facebook and Twitter can be personal, employers must be cautious that the information they obtain doesn't result in discrimination by race, gender, religion, disability or sexual orientation. All are protected classes under law. For instance, employers would be breaking the law if they screened out applicants, even before interviewing them, based on racial or ethnic details gleaned from social media sites. In addition, employers are asking for trouble if they reject an applicant who discloses union organizing, smoking or drinking on a social media site, Anderson said. All are lawful activities. Anderson also suggested having a third party do the job screening so the ultimate decisionmaker does not see any legally protected information that might be discovered on the network. Canadian Press March 26. 2012 Less of an issue in Canada because while labour matters generally fall under the jurisdiction of the provinces , federal laws are also in palce to protect personal information.
Simply Measured for any public FB fan page with fewer than 250,000 fans or Twitter Handle fewer than 10,000 followers
Simply Measured for any public FB fan page with fewer than 250,000 fans or Twitter Handle fewer than 10,000 followers
Most of the top social networking sites offer cool apps and plugins to ameliorate business activities. There are some top-notch Facebook apps for business that we had explored. Coming to Twitter if you have a blog connected to your business use services like Twitterfeed to directly channel your new blog posts into Twitter posts. Often in Twitter you need to add links. In Twitter you can use URL shortening service for links like tinyurl.com , cli.gs , and zi.ma .
