1.
Learn
Lead
Serve
Using the social web
to connect with your future

2.
davidebowman.com
my story

3.
“Hey, what
does that
button do?”

4.
The
Road
Gets
Rocky

5.
The
Call

6.
What’s
Next?

7.
What is your
SWOOSH

8.
A Brief History of
the Brief History of
Social Media

9.
!
king –
or
l Netw e Recipe!
Socia Sauc
l
Specia !
al skill
hnic
sh tec ening!
1 da t!
st
ups li tive though
2c
crea !
1 cup nd respect
So what makes 1 pou
Social Media so
special?

10.
Web 2.0

11.
Give it away!

12.
How are
people using
social media?
Source – Forrester Research, Groundswell

13.
?
Just How
Popular
Is Social
Media?

14.
5% Use Twitter
Source – Forrester Research, Groundswell

15.
6%
Contribute to / edit
articles in a wiki
Source – Forrester Research, Groundswell

16.
7%
Vote for web sites online
Source – Forrester Research, Groundswell

17.
7%
Write articles, poems, stories
and post them on the web
Source – Forrester Research, Groundswell

18.
7%
Add tags to web pages
Source – Forrester Research, Groundswell

19.
8%
Upload audio / music to a
public web site
Source – Forrester Research, Groundswell

20.
8%
Upload original video to
a public website
Source – Forrester Research, Groundswell

21.
10%
Use a desktop widget
Source – Forrester Research, Groundswell

22.
11%
Listen to podcasts
Source – Forrester Research, Groundswell

23.
11%Publish, Maintain, or
update their own website
Source – Forrester Research, Groundswell

24.
11%
Publish, Maintain, or
update a blog
Source – Forrester Research, Groundswell

25.
11%
Post ratings / reviews of
products & services
Source – Forrester Research, Groundswell

26.
13%
Upload photos to a
public web site
Source – Forrester Research, Groundswell

27.
14%
Listen or download music
from other users
Source – Forrester Research, Groundswell

28.
14% Comment on
someone else’s blog
Source – Forrester Research, Groundswell

29.
18%
Contribute to online forums
Source – Forrester Research, Groundswell

30.
18%
Comment on someone’s
social networking page
Source – Forrester Research, Groundswell

31.
20%
Maintain a profile
on a social network
Source – Forrester Research, Groundswell

32.
25% Read Blogs
Source – Forrester Research, Groundswell

33.
25%
Read customer ratings & reviews
Source – Forrester Research, Groundswell

34.
25%
Visit social networking sites
Source – Forrester Research, Groundswell

35.
29%
Read online forums
Source – Forrester Research, Groundswell

36.
29%
Watch Video from Other Users
Source – Forrester Research, Groundswell

37.
18-27 Year Old Americans

38.
The Tools

39.
Launch Date August 2003 May 2003
February 2004
Users >100 MM >130 MM >30 MM
2008 Revenue $ 850 MM $ 350 MM $100 MM
Alexa Rank 7 5 190
Valuation $ 3.25 Billion $ 3.75 Billion $ 1 Billion

40.
$8,000,000,000

41.
What Are
You Doing?

42.
The
Wisdom
of the
Crowd

43.
Everyone is an
expert
at something

44.
Every picture
tells a story

45.
h5p://www.flickr.com/photos/tenioman/2771903123/sizes/l/

46.
Can You
Dig It?

47.
Tag!

48.
Blogs

49.
You have great
ideas
share them with
the world

50.
Your audience

51.
Finding your
voice

52.
You are special
Be yourself

53.
Is it TRUTH?
Is it FAIR to ALL
concerned?
Will it build GOODWILL &
BETTER FRIENDSHIPS?
Will it be BENEFICIAL to
ALL concerned?

54.
People are
listening

55.
PodcasFng

56.
FEED
ME!
RSS

57.
Nothing but the best

58.
DIY Social
Networking

59.
You Need A
Better Resume!

60.
Which one works best?

61.
Peo
ple
gy
te
a Tec
Str hnolo
gy
Groundswell

62.
Leveraging
Social Media

63.
People want to
do business
with their
friends.
– Jeffrey Gitomer,
Little Red Book of Selling

64.
The more
acquaintances
you have, the
more powerful
you are.
- Malcolm Gladwell,
The Tipping Point

65.
If I were running
a company
today, I would
have one priority
above all others:
to acquire as
many of the best
people as I
could.
- Jim Collins, Good to Great

66.
Get someone
else to speak on
your behalf.
- Robert B. Cialdini,Yes!

67.
Listening drives
credibility.
- Pete Blackshaw,
Satisfied Customers Tell Three
Friends, Angry Customers Tell
Three Thousand

68.
Product
development
is hard.
Why not let your
customers help
you with it?
-Charlene Li, Josh Bernoff
Groundswell

69.
Connecting

70.
Listening

71.
Leading

72.
Innovating

73.
Everyday it gets
easier to tighten the
relationship you have
with the people who
choose to follow you.
– Seth Godin, Tribes

74.
10
Things You Can Do
TODAY

75.
1
Go to Wordpress.com
& Start a Blog

76.
2
Use Google Reader

77.
3
Volunteer to help
an area non-profit

78.
4
Create LinkedIn Profile

79.
5
Learn to USE
Facebook

80.
6
Use Twitter & Follow
Interesting People

81.
7 Attend a
networking event

82.
8
Create Video Resume

83.
9
Ask for help.
Offer your help.

84.
10 Join
DaytonMarketingCommunity.ning.com

85.
Advice from
Smart People

86.
Connect with me
David E. Bowman
davidebowman.com

87.
Thank You