Successfully reported this slideshow.
Your SlideShare is downloading. ×

Shaping the Future of the Internet Today: new domain name extensions

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 47 Ad

More Related Content

More from DJ Chuang (20)

Advertisement

Shaping the Future of the Internet Today: new domain name extensions

  1. 1. how you can shape the future of the internet today DJ Chuang Strategy Consultant .BIBLE Registry BibleTLD.org
  2. 2. 2
  3. 3. NON COMMERCIAL 4 billion pages 3 Internet users
  4. 4. NON COMMERCIAL 4 billion pages Why do we use domain names with .COM | .NET | .ORG | .EDU | .GOV | .MIL anyways? • Names are easier to remember than numbers • 192.168.2.1 • 173.194.121.33 • 199.19.144.31 4 Why domain names
  5. 5. 5 thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com 123456789101112131415161718192021222324252627282930313233343536.com 3.141592653589793238462643383279502884197169399375105820974944592.com abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijk.com
  6. 6. NON COMMERCIAL 4 billion pages Which domain ending was that? 6 • Lifechurchonline.com • Lifechurch.net • Lifechurch.org • Lifechurch.tv • Lifechurch.fm • Lifechurch.co • Lifechurch.us • Life.church
  7. 7. NON COMMERCIAL 4 billion pages Using multiple domain names 7 • saddleback.com • saddlebackresources.com • 40daysintheword.com • saddleback.com/daringfaith • drivetimedevotions.com • highschoolministry.com • rickwarren.org
  8. 8. NON COMMERCIAL 4 billion pages What’s this domain name for? • ccvonline.com • cc.com • aspirevelotech.com • crossroads.com • gatewaypeople.com • del.icio.us • oh2o.org • vine.co 8
  9. 9. NON COMMERCIAL 4 billion pages What’s makes a great domain name? 9 • Easy to remember – meaningful is memorable • Easy to spell • Easy to say – does it pass the “radio test”? • Shorter is better, though acronyms are a maybe • Refrain from abbreviations and numbers • Don’t use hyphens
  10. 10. 10
  11. 11. 11
  12. 12. Internet Expansion New digital real estate is being developed .COM .ORG .EDU .LINK .BIBLE.ОНЛАЙН.GURU .NYC .KPMG .CLUB . みんな .LUXURY .MARRIOTT .CHURCH .BANK .CATHOLIC .NIKE . 在线 .London .BMW 12 .XYZ .APP.EVENTS
  13. 13. NON COMMERCIAL 4 billion pages Analogy: video channels 13
  14. 14. NON COMMERCIAL 4 billion pages How many top level domains? 850+ 14
  15. 15. coffee.club 15
  16. 16. bike.nyc 16
  17. 17. skygarden.london 17
  18. 18. toureiffel.paris 18
  19. 19. yeezy.supply 19
  20. 20. yeezy.supply 20
  21. 21. Lily.camera 21
  22. 22. NON COMMERCIAL 4 billion pages Which domain name is better? • coffee.com • freshgroundroast.com • .indianasmallwheelenthusiasts.com • affinityseattle.com • annaperena.co.uk • markbittman.com • !BornThisWayFoundation.org • donuts.co • coffee.club • freshground.coffee • iswe.bike • affinity.photography • annaperena.clothing • cooking.how • bornthisway.foundation • donuts.domains 22
  23. 23. SocialMediaChurch.net 23
  24. 24. SocialMedia.Church 24
  25. 25. discoverychurch.com 25
  26. 26. discovery.church 26
  27. 27. ccvonline.com 27
  28. 28. ccv.church 28
  29. 29. NON COMMERCIAL 4 billion pages Switching domain names focuschurch.tv focus.church 29
  30. 30. NON COMMERCIAL 4 billion pages Switching domain names • newlifechurch.tv • . westdallascommunitychurch.com • westsidefamilychurch.com • livingwordonline.org • tierra-nueva.org • newlife.church • westdallas.church • westside.church • livingword.church • tien.church 30
  31. 31. Coming soon… .BIBLE domains 31
  32. 32. Vision & Mission of .BIBLE Vision: The trusted online source for all things Bible Mission: To spur Bible engagement, translation, innovation, and global partnerships so that all people may experience the life-changing message of the Bible 32BibleTLD.org
  33. 33. 33 If someone is biblically illiterate..
  34. 34. 34 Hey, that’s a web address! John316.Bible
  35. 35. 35 Sharing a Bible verse…
  36. 36. 36 Share more than a Bible verse.. ReadThe.Bible/Habakkuk2:14
  37. 37. Where is that in the Bible? 37
  38. 38. Direct Link to the Bible Verse! 38 Matthew.Bible/6.24
  39. 39. Trilogy.Church 39
  40. 40. Trilogy.Bible 40
  41. 41. 41 https://flic.kr/p/bA1yDn “You need to skate to where the puck will be, Not where it has been.” ~ Wayne Gretzky
  42. 42. Benefits of new gTLDs • Innovations for Internet usage • Meaningful domain names • Memorable domain names • Easier to remember • No more slashes • Shorter domain names • Faster to type, fewer typos 42
  43. 43. Why get a new gTLD domain? 43 • Get a better domain name: meaningful, memorable, shorter, and brandable • Easier to share and promote • Clearly express what’s at your domain • Get attention by being distinctive • Instant access to event, campaign, app • You control your destination (not dependent on search engines, app store, social media)
  44. 44. How to get a new gTLD domain? 44 • Use or choose a registrar • Godaddy.com • Register.com • Name.com • 101domain.com • How much does it cost? • Average retail @ $25 per year
  45. 45. .BIBLE Pre-Registration 45 NIC.Bible
  46. 46. Connecting People to the Bible 46 example.bible “Behind every screen is a person, and every person has a story.” ~ LifeChurch.tv
  47. 47. Stay Connected DJ Chuang 949-243-7260 BibleTLD.org info@BibleTLD.org @BibleTLD facebook.com/BibleTLD 47

Editor's Notes

  • Legacy gTLDs and ccTLDs still command respect

    The survey revealed some new domain-name extensions that caught the imagination of respondents – domain names with extensions that have particular value and meaning are appealingly
    Another survey November 2014 3,200 UK and US surveyed
    60% of consumers prefer .organic website over .com
    http://internet.com/domains/consumers-surveyed-prefer-organic-over-com-for-organic-websites/


  • Legacy gTLDs and ccTLDs still command respect

    The survey revealed some new domain-name extensions that caught the imagination of respondents – domain names with extensions that have particular value and meaning are appealingly
    Another survey November 2014 3,200 UK and US surveyed
    60% of consumers prefer .organic website over .com
    http://internet.com/domains/consumers-surveyed-prefer-organic-over-com-for-organic-websites/


  • So there are a number or ways to get involved with .BIBLE
    First level is to pre-register interest
    Save list
    See popularity of domains.

    4,000 domain registrations
    500+ accounts (2,666 unique domain names)
  • Vision & Mission
    Pause for just a minute and give an ABS update here
    -ABS is turning 200 next year
    -Moving our headquarters to Philly
    -Simplifying and Crystalizing ABS strategy
    100M US Actively Engaging God’s Word
    100% of World will have God’s Word in their language by 2015
    Dot Bible is a critical way we will reach 100M new people and complete 100% of the translation

    Transition: Going back to the vision to be the trusted online source for all things Bible:
    We can’t be the trusted online source for all things Bible without properly protecting it.
  • So there are a number or ways to get involved with .BIBLE
    First level is to pre-register interest
    Save list
    See popularity of domains.

    4,000 domain registrations
    500+ accounts (2,666 unique domain names)
  • So there are a number or ways to get involved with .BIBLE
    First level is to pre-register interest
    Save list
    See popularity of domains.

    4,000 domain registrations
    500+ accounts (2,666 unique domain names)
  • So there are a number or ways to get involved with .BIBLE
    First level is to pre-register interest
    Save list
    See popularity of domains.

    4,000 domain registrations
    500+ accounts (2,666 unique domain names)
  • Vision & Mission
    Pause for just a minute and give an ABS update here
    -ABS is turning 200 next year
    -Moving our headquarters to Philly
    -Simplifying and Crystalizing ABS strategy
    100M US Actively Engaging God’s Word
    100% of World will have God’s Word in their language by 2015
    Dot Bible is a critical way we will reach 100M new people and complete 100% of the translation

    Transition: Going back to the vision to be the trusted online source for all things Bible:
    We can’t be the trusted online source for all things Bible without properly protecting it.
  • So there are a number or ways to get involved with .BIBLE
    First level is to pre-register interest
    Save list
    See popularity of domains.

    4,000 domain registrations
    500+ accounts (2,666 unique domain names)
  • So there are a number or ways to get involved with .BIBLE
    First level is to pre-register interest
    Save list
    See popularity of domains.

    4,000 domain registrations
    500+ accounts (2,666 unique domain names)
  • So there are a number or ways to get involved with .BIBLE
    First level is to pre-register interest
    Save list
    See popularity of domains.

    4,000 domain registrations
    500+ accounts (2,666 unique domain names)
  • So there are a number or ways to get involved with .BIBLE
    First level is to pre-register interest
    Save list
    See popularity of domains.

    4,000 domain registrations
    500+ accounts (2,666 unique domain names)
  • Vision & Mission
    Pause for just a minute and give an ABS update here
    -ABS is turning 200 next year
    -Moving our headquarters to Philly
    -Simplifying and Crystalizing ABS strategy
    100M US Actively Engaging God’s Word
    100% of World will have God’s Word in their language by 2015
    Dot Bible is a critical way we will reach 100M new people and complete 100% of the translation

    Transition: Going back to the vision to be the trusted online source for all things Bible:
    We can’t be the trusted online source for all things Bible without properly protecting it.

×