Next Level Local Tactics (for MozCon 2013)

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Competing against giant brands in the Local SEO space can be daunting, but Dana's here to turn your epic battle into an epic win. She'll show you how to put personality into your local search efforts so that local searchers want to know who you are. Dana's practical tactics and advice for thinking around the problem will crank your creativity up to 120%. Illustrations by the highly talented Sarah Jackson: http://sarahjackson.ca/

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DANA DITOMASO
CEO, KICK POINT
NEXT LEVEL LOCAL TACTICS

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Presented at UnGagged Los Angeles, November 7 2019 Google Analytics 360 is great – if you can afford it. But what if you’re in that awkward phase where you’re a growing business who is starting to bump up on the limits of what you can do with the free version, but not yet large enough to cough up the cash for 360? In this session, Dana will cover a plan on getting more out of Google Analytics without resorting to expensive add-ons.

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Value Proposition canvas- Customer needs and pains

Value Proposition canvas- Customer needs and pains

Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

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