1.
Understanding Your
Local Search Presence
Dana DiTomaso
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2.
SEO is in a weird spot right now.
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3.
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4.
61.5% of mobile search data is
not in your analytics!

5.
We’re used to this in Local SEO.

6.
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7.
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Your data probably isn’t in
Search Console, either.

8.
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9.
We need a new way
to measure success.

10.
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And a new way to measure
progress towards that success.

11.
Step 1:
Back to keyword basics!
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12.
keyword list screenshot – need to look
up answer the public first
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13.
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Don’t just research what you are,
research what you sell.

14.
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15.
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You have to say what you do
and what you sell!

16.
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This is why Amazon is kicking
everyone’s butts.

17.
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Put it in your schema?
(does local business schema include
brands they sell?)

18.
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How you ask for reviews matters.

19.
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No: Were you happy with the
service your pest control
technician provided?

20.
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Yes: Did we eradicate all the
termites in your house?

21.
Step 2:
Who is ranking now?
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22.
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We use three tools for local rank
tracking and diagnosis.

23.
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1st
Tool:
STAT Search Analytics

24.
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25.
Location really matters in STAT.

26.
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27.
2nd
Tool:
Mobile Moxie

28.
3rd
Tool:
Local Falcon

29.
Remember:
Rank tracking is not exact.

30.
Step 3:
Increase your footprint
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31.
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Link building is often overlooked
in local SEO.

32.
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It’s more than citations!

33.
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34.
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Monitor your local news for
opportunities.

35.
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36.
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Jobs pages are usually an
overlooked opportunity.

37.
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More ideas:

38.
Step 4 (Optional):
Pay for it
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39.
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40.
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Running ads is not admitting
SEO defeat.

41.
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SEO and PPC should
work together.

42.
CTR for ads from Rand’s blog
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43.
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Step 5:
Keep on top of spam

44.
https://support.google.com/business/contact/business_redressal_form

45.
Pulling It Together

46.
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Where are you weak?

47.
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Where are you strong?

48.
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Local SEO is a scorecard,
not a checklist.

49.
Thank You!
kickpoint.ca/newsletter
Dana DiTomaso
#searchlove @danaditomaso