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Your Marketing Team is Larger Than You Think - MozCon Local 2016

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Imagine doing such a great job with your branding that you become a part of your customer's life. They trust your brand as part of their community. This magic doesn't happen by dictating the corporate voice from a head office, but from empowering your locations to build customer community.

Presented at MozCon Local 2016.

Published in: Marketing
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Your Marketing Team is Larger Than You Think - MozCon Local 2016

  1. #mozcon @danaditomaso
  2. #mozcon @danaditomaso#mozcon @danaditomaso Why does brand consistency build trust?
  3. #mozcon @danaditomaso
  4. #mozcon @danaditomaso
  5. #mozcon @danaditomaso
  6. #mozcon @danaditomaso You build the brand.
  7. #mozcon @danaditomaso The customer responds to your cues.
  8. #mozcon @danaditomaso
  9. #mozcon @danaditomaso What is it that makes Starbucks Starbucks?
  10. #mozcon @danaditomaso Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
  11. #mozcon @danaditomaso
  12. #mozcon @danaditomaso
  13. #mozcon @danaditomaso#mozcon @danaditomaso Trust.
  14. #mozcon @danaditomaso
  15. #mozcon @danaditomaso
  16. #mozcon @danaditomaso#mozcon @danaditomaso “I got the coffee I ordered!”
  17. #mozcon @danaditomaso
  18. #mozcon @danaditomaso
  19. #mozcon @danaditomaso
  20. #mozcon @danaditomaso
  21. #mozcon @danaditomaso#mozcon @danaditomaso Where to start?
  22. #mozcon @danaditomaso
  23. #mozcon @danaditomaso
  24. #mozcon @danaditomaso Collaboration is required.
  25. #mozcon @danaditomaso
  26. #mozcon @danaditomaso You need fast two-way communication.
  27. #mozcon @danaditomaso How will your tools integrate with that communication?
  28. #mozcon @danaditomaso
  29. #mozcon @danaditomaso
  30. #mozcon @danaditomaso
  31. #mozcon @danaditomaso
  32. #mozcon @danaditomaso
  33. #mozcon @danaditomaso#mozcon @danaditomaso But I don’t trust my stores!
  34. #mozcon @danaditomaso Start coaching.
  35. #mozcon @danaditomaso Get everyone involved.
  36. #mozcon @danaditomaso Show, don’t tell.
  37. #mozcon @danaditomaso Convert the holdouts.
  38. #mozcon @danaditomaso
  39. #mozcon @danaditomaso

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