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Fast But Still Furious: Why Speed Isn't Enough

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Presented at WordCamp Calgary 2017 #wcyyc

Think website performance begins and ends at site speed? Think again.

Published in: Marketing
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Fast But Still Furious: Why Speed Isn't Enough

  1. 1. #wcyyc @danaditomaso#wcyyc @danaditomaso DANA DITOMASO FAST BUT STILL FURIOUS: WHY SPEED ISN’T ENOUGH
  2. 2. #wcyyc @danaditomaso#wcyyc @danaditomaso Website Performance
  3. 3. #wcyyc @danaditomaso Let’s think bigger.
  4. 4. #wcyyc @danaditomaso#wcyyc @danaditomaso I know, it’s important.
  5. 5. #wcyyc @danaditomaso People hate waiting.
  6. 6. #wcyyc @danaditomaso Google hates waiting.
  7. 7. #wcyyc @danaditomaso#wcyyc @danaditomaso Improving Site Speed
  8. 8. #wcyyc @danaditomaso I’m not here to tell you about plugins.
  9. 9. #wcyyc @danaditomaso Go to the source — server-side.
  10. 10. #wcyyc @danaditomaso Bookmark gtmetrix.com
  11. 11. #wcyyc @danaditomaso Some of the common issues we see…
  12. 12. #wcyyc @danaditomaso 1. Slow Server Responses
  13. 13. Shared Hosting WPEngine
  14. 14. #wcyyc @danaditomaso 2. Browser Caching
  15. 15. #wcyyc @danaditomaso 3. Set a Cache Validator
  16. 16. #wcyyc @danaditomaso 4. Enable gzip Compression
  17. 17. #wcyyc @danaditomaso#wcyyc @danaditomaso Let’s move past speed.
  18. 18. #wcyyc @danaditomaso#wcyyc @danaditomaso Does Google know what to index?
  19. 19. #wcyyc @danaditomaso Stop your dev server from being indexed.
  20. 20. #wcyyc @danaditomaso site:yourdevdomain.com
  21. 21. #wcyyc @danaditomaso#wcyyc @danaditomaso Don’t neglect Google Analytics.
  22. 22. #wcyyc @danaditomaso Please use Google Analytics. Or anything.
  23. 23. #wcyyc @danaditomaso Don’t use a new property when you launch a new site.
  24. 24. #wcyyc @danaditomaso Even better, use Google Tag Manager.
  25. 25. #wcyyc @danaditomaso But remember: Events are not goals.
  26. 26. #wcyyc @danaditomaso#wcyyc @danaditomaso Featured Snippets are the future.
  27. 27. #wcyyc @danaditomaso HOW TO GET FEATURED SNIPPETS 1. Identify a simple question that’s asked regularly about what you do. 2. Write a clear and direct answer to the question. 3. Offer more information beyond that actual answer. 4. Make it easy for Google to find.
  28. 28. #wcyyc @danaditomaso Even if you lose the snippet, you have great, useful content.
  29. 29. #wcyyc @danaditomaso#wcyyc @danaditomaso AMP: Accelerated Mobile Pages
  30. 30. #wcyyc @danaditomaso The web takes too long.
  31. 31. #wcyyc @danaditomaso Even Facebook will be supporting AMP.
  32. 32. #wcyyc @danaditomaso AMP does limit what you can do.
  33. 33. #wcyyc @danaditomaso Yes, there are plugins.
  34. 34. #wcyyc @danaditomaso#wcyyc @danaditomaso It’s the little things.
  35. 35. #wcyyc @danaditomaso Don’t forget trailing slashes.
  36. 36. #wcyyc @danaditomaso Buttons: Name them accurately!
  37. 37. #wcyyc @danaditomaso Embedded Maps: Lock them!
  38. 38. #wcyyc @danaditomaso Font Size: It really can’t be too big.
  39. 39. #wcyyc @danaditomaso#wcyyc @danaditomaso Your New Guiding Principles
  40. 40. #wcyyc @danaditomaso Am I making this someone else’s problem?
  41. 41. #wcyyc @danaditomaso If I ignore this, will it make someone else have to work harder?
  42. 42. #wcyyc @danaditomaso Be a considerate developer.
  43. 43. #wcyyc @danaditomaso#wcyyc @danaditomaso THANK YOU! MORE RESOURCES: KICKPOINT.CA/WCYYC2017

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