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Bar Menus Copenhagen Spirits & Cocktailsv2

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Seminar from Sunday 27 February 2011

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Bar Menus Copenhagen Spirits & Cocktailsv2

  1. 1. Creating Successful Bar Menus with Philip Duff Sunday 27 February, 2011
  2. 2. Creating Successful Bar Menus or How To Create Bar Menus That Do Not Suck.
  3. 3. Creating Successful Bar Menus or How To Create Bar Menus That Do Not Suck.
  4. 4. Creating Successful Bar Menus
  5. 5. Creating Successful Bar Menus
  6. 6. Creating Successful Bar Menus <ul><li>Founder: 2007: Bols Bartending Academy </li></ul><ul><ul><ul><ul><ul><li>(Europe's largest bar school) </li></ul></ul></ul></ul></ul>
  7. 7. Creating Successful Bar Menus <ul><li>Founder: 2007: Bols Bartending Academy </li></ul><ul><ul><ul><ul><ul><li>(Europe's largest bar school) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2008: door 74 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Best Cocktail Bar (2009 Dutch Bar Awards) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>World's Best Cocktail Bar (2009-Nominated) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Best Bartender (2009 Dutch Bar Awards) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Best Bartender (2010 Dutch Bar Awards) </li></ul></ul></ul></ul></ul>
  8. 8. Creating Successful Bar Menus Frustrated Writer
  9. 9. Creating Successful Bar Menus Who Invented Menus Anyway?
  10. 10. Creating Successful Bar Menus Who Invented Menus Anyway? Antoine de Beauvilliers, at La Grande Taverne du Londres , Paris in 1782
  11. 11. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar – To Market Your Products – To Broadcast Your Soul – To Help Your Guests – As A Serving Tool
  12. 12. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar
  13. 13. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar
  14. 14. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
  15. 15. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
  16. 16. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
  17. 17. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL
  18. 18. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
  19. 19. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
  20. 20. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
  21. 21. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
  22. 22. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
  23. 23. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4
  24. 24. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ Can you tell me where I can locate gigantic photos of prime rib, goat cheese appetizer, sweet potato fries and white truffle mousse? I can’t find your hours, address or directions, so I’m going to print out your professionally-styled stock food images and peruse them while eating my sandwich at home tonight.”
  25. 25. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ I love clicking on your “Events” and “Specials” button to find that it hasn’t been updated since 2007. I was JUST asking myself, “ what was the special in March, 4 years ago?”
  26. 27. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
  27. 28. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online Martinis Martini's Mojitos Mojito's Caipirinhas Caipirinha's
  28. 29. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
  29. 30. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar
  30. 31. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product to the Right People In The Right Place At The Right Price
  31. 32. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product
  32. 33. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product
  33. 34. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right People
  34. 35. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Place
  35. 36. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: GP & NP
  36. 37. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Speed
  37. 38. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Correct Technique
  38. 39. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Anchoring
  39. 40. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Price Differentiation
  40. 41. Creating Successful Bar Menus
  41. 42. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Menu Engineering
  42. 43. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul
  43. 44. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul “ No PDA in PDT. Hands on the table and tongue in your own mouth” “ Do not bring anyone unless you would leave that person alone in your home. You are responsible for the behaviour of your guests.”
  44. 45. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul “ FOOD LOVERS. No screwing around. If you can’t/won’t eat certain things, this is probably not for you. Chef rules. This isn’t “Fear Factor” – but there will be meat, seafood, raw stuff, and occasionally something from outside the mainstream experience. Duh, that’s the point ”
  45. 46. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests
  46. 47. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices all cocktails 12
  47. 48. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses all cocktails 12
  48. 49. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ Gin, lemon, gomme, sugar and mure”
  49. 50. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ A hefty whack of gin with citrus and syrup, served in a glass packed with snow ice and crowned with forest berries. Tasty! ”
  50. 51. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ Premium XYZ gin, soured and sweetened with fresh-pressed lemon juice and sugar, served short over crushed ice and drizzled with black­berry liqueur, €8 ”
  51. 52. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste
  52. 53. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste – Personality “ Virgin Cocktails: Mainly served to big girls' blouses, big jessies, wusses, girly-girls, hairdressers and ballet dancers. Our advice: don't travel the non-alcoholic road if you don't have to. It's just not worth it, man!”
  53. 54. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste – Personality – Factoids “ 60% Pinot Noir, aged four years “sur lies” and blended with up to 35 different crus”
  54. 55. Creating Successful Bar Menus What Is The Purpose Of A Menu? – As A Serving Tool
  55. 56. Creating Successful Bar Menus What Is The Purpose Of A Menu? – As A Serving Tool
  56. 57. Creating Successful Bar Menus Duff's Ideal Menu
  57. 58. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice)
  58. 59. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price
  59. 60. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names
  60. 61. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu
  61. 62. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu Ingredients That Are Interesting and Good
  62. 63. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu Ingredients That Are Interesting and Good Fresh Juices, Decent Ice, Correct Glassware
  63. 64. Creating Successful Bar Menus Duff's Ideal Menu: The Varnish (LA, USA)
  64. 65. Creating Successful Bar Menus
  65. 66. Creating Successful Bar Menus
  66. 67. Creating Successful Bar Menus
  67. 68. Creating Successful Bar Menus
  68. 69. Creating Successful Bar Menus
  69. 70. Creating Successful Bar Menus Thank you for your attention! [email_address] www.twitter.com/philipduff www.facebook.com/philipduff This presentation: www.slideshare.net/philipduff

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