Bar Menus Copenhagen Spirits & Cocktailsv2

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Seminar from Sunday 27 February 2011

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  • Menus downloaed thousands of times Media, blogs, Sunday Observer, KLM inflight magazine, Tales, World Class victories
  • Menus downloaed thousands of times Media, blogs, Sunday Observer, KLM inflight magazine, Tales, World Class victories
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Bar Menus Copenhagen Spirits & Cocktailsv2

    1. 1. Creating Successful Bar Menus with Philip Duff Sunday 27 February, 2011
    2. 2. Creating Successful Bar Menus or How To Create Bar Menus That Do Not Suck.
    3. 3. Creating Successful Bar Menus or How To Create Bar Menus That Do Not Suck.
    4. 4. Creating Successful Bar Menus
    5. 5. Creating Successful Bar Menus
    6. 6. Creating Successful Bar Menus <ul><li>Founder: 2007: Bols Bartending Academy </li></ul><ul><ul><ul><ul><ul><li>(Europe's largest bar school) </li></ul></ul></ul></ul></ul>
    7. 7. Creating Successful Bar Menus <ul><li>Founder: 2007: Bols Bartending Academy </li></ul><ul><ul><ul><ul><ul><li>(Europe's largest bar school) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2008: door 74 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Best Cocktail Bar (2009 Dutch Bar Awards) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>World's Best Cocktail Bar (2009-Nominated) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Best Bartender (2009 Dutch Bar Awards) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Best Bartender (2010 Dutch Bar Awards) </li></ul></ul></ul></ul></ul>
    8. 8. Creating Successful Bar Menus Frustrated Writer
    9. 9. Creating Successful Bar Menus Who Invented Menus Anyway?
    10. 10. Creating Successful Bar Menus Who Invented Menus Anyway? Antoine de Beauvilliers, at La Grande Taverne du Londres , Paris in 1782
    11. 11. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar – To Market Your Products – To Broadcast Your Soul – To Help Your Guests – As A Serving Tool
    12. 12. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar
    13. 13. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar
    14. 14. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
    15. 15. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
    16. 16. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
    17. 17. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL
    18. 18. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
    19. 19. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
    20. 20. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
    21. 21. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
    22. 22. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
    23. 23. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4
    24. 24. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ Can you tell me where I can locate gigantic photos of prime rib, goat cheese appetizer, sweet potato fries and white truffle mousse? I can’t find your hours, address or directions, so I’m going to print out your professionally-styled stock food images and peruse them while eating my sandwich at home tonight.”
    25. 25. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ I love clicking on your “Events” and “Specials” button to find that it hasn’t been updated since 2007. I was JUST asking myself, “ what was the special in March, 4 years ago?”
    26. 27. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
    27. 28. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online Martinis Martini's Mojitos Mojito's Caipirinhas Caipirinha's
    28. 29. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
    29. 30. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar
    30. 31. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product to the Right People In The Right Place At The Right Price
    31. 32. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product
    32. 33. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product
    33. 34. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right People
    34. 35. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Place
    35. 36. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: GP & NP
    36. 37. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Speed
    37. 38. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Correct Technique
    38. 39. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Anchoring
    39. 40. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Price Differentiation
    40. 41. Creating Successful Bar Menus
    41. 42. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Menu Engineering
    42. 43. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul
    43. 44. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul “ No PDA in PDT. Hands on the table and tongue in your own mouth” “ Do not bring anyone unless you would leave that person alone in your home. You are responsible for the behaviour of your guests.”
    44. 45. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul “ FOOD LOVERS. No screwing around. If you can’t/won’t eat certain things, this is probably not for you. Chef rules. This isn’t “Fear Factor” – but there will be meat, seafood, raw stuff, and occasionally something from outside the mainstream experience. Duh, that’s the point ”
    45. 46. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests
    46. 47. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices all cocktails 12
    47. 48. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses all cocktails 12
    48. 49. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ Gin, lemon, gomme, sugar and mure”
    49. 50. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ A hefty whack of gin with citrus and syrup, served in a glass packed with snow ice and crowned with forest berries. Tasty! ”
    50. 51. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ Premium XYZ gin, soured and sweetened with fresh-pressed lemon juice and sugar, served short over crushed ice and drizzled with black­berry liqueur, €8 ”
    51. 52. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste
    52. 53. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste – Personality “ Virgin Cocktails: Mainly served to big girls' blouses, big jessies, wusses, girly-girls, hairdressers and ballet dancers. Our advice: don't travel the non-alcoholic road if you don't have to. It's just not worth it, man!”
    53. 54. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste – Personality – Factoids “ 60% Pinot Noir, aged four years “sur lies” and blended with up to 35 different crus”
    54. 55. Creating Successful Bar Menus What Is The Purpose Of A Menu? – As A Serving Tool
    55. 56. Creating Successful Bar Menus What Is The Purpose Of A Menu? – As A Serving Tool
    56. 57. Creating Successful Bar Menus Duff's Ideal Menu
    57. 58. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice)
    58. 59. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price
    59. 60. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names
    60. 61. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu
    61. 62. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu Ingredients That Are Interesting and Good
    62. 63. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu Ingredients That Are Interesting and Good Fresh Juices, Decent Ice, Correct Glassware
    63. 64. Creating Successful Bar Menus Duff's Ideal Menu: The Varnish (LA, USA)
    64. 65. Creating Successful Bar Menus
    65. 66. Creating Successful Bar Menus
    66. 67. Creating Successful Bar Menus
    67. 68. Creating Successful Bar Menus
    68. 69. Creating Successful Bar Menus
    69. 70. Creating Successful Bar Menus Thank you for your attention! [email_address] www.twitter.com/philipduff www.facebook.com/philipduff This presentation: www.slideshare.net/philipduff

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