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customTask: Your New Google Analytics BFF


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If you’re an advanced Google Analytics and Google Tag Manager user, you might be familiar with the Measurement Protocol and how it works. But are you using it to it’s fullest potential? Introducing customTask, one of the most powerful ways to customize and control your Google Analytics implementation. In this talk you’ll learn the basics of how customTask works, along with implementation ideas and tips to get you started.

Presented at BrightonSEO, April 2019

Published in: Marketing
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customTask: Your New Google Analytics BFF

  1. 1. How does Google Analytics actually work?
  2. 2.
  3. 3. customTask runs before everything else
  4. 4. Example: Running Google Analytics Locally
  5. 5. I was not told there would be coding!
  6. 6. Getting customTask into GTM:
  7. 7. You can only set customTask once per tracker/hit/tag.
  8. 8.
  9. 9. Send your visitor’s client ID to Google Analytics as a Custom Dimension
  10. 10. Make your own demo Google Analytics account with real/fake data.
  11. 11. Prevent duplicate ecommerce transactions
  12. 12. Automatically reduce Google Analytics payload length
  13. 13. GA has a limit of 8192 bytes. Go over that? The hit is gone.
  14. 14. Remove Personally Identifiable Data from all Google Analytics hits
  15. 15. Send the same Google Analytics hits to more than one property
  16. 16. Why do this? 1. Client or another vendor likes fiddling with GA 2. Separate GA for testing property-level modifications 3. You ran out of custom dimensions and metrics
  17. 17. One last customTask idea!
  18. 18. google-analytics-customtask-to-play-super-mario/
  19. 19. Thank You! Dana DiTomaso @danaditomaso