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1. Winfluencer Marketing
Alok Dalvi, Lead - Digital Marketing, Customer Acquisition & Branding- Wipro
9th September 2016

2. Winfluencer Marketing
How do you implement it?
Presented by: Alok Dalvi

3. Influencer Marketing is about leveraging the
influence of individuals over potential buyers

4. Low Cost
Highly Targeted
Sustainable
High Impact
So why spend $$$ targeting buyers
when we are already connected to them

5. How are we connected
to buyers?
Every Brand is associated
with a “Human Face”. Most of
the times Brand recall is
associated with the people
with whom we communicate.
Before buying any products/
services buyers consult or
take feedback from people
they “know or trust”

6. How we do it?

7. Identify
Influencers
Content
Preparedness
Communication
Plan
Define Target
Audience
Blueprint

8. Define Demographics
Define Certain Characteristics
Intelligence & Analytics
Profiling your Target Audience
Step 1 – Define your Target Audience

9. Evaluate
Influence Score
Induction
Program
Gamification
Platform
Gratification
Rewards
Step 2 – Identifying Influencers

10. Step 3 – Content Readiness

11. Tag your
Influencers
Call them if
needed
Dashboards &
Leaderboards
Trigger &
Broadcast Alerts
Step 4 – Communication Plan

12. No
Relevance
Category
Dashboards
Lack of
Participation
Gamification
Gratification
&
Spamming/
Stalking
Optimize
Articulation
Overcome Challenges
Overcome Challenges