Sharing how Inbox Marketing can fix dead ends on social media, increase revenue, free up time, automate responses, and improve the user experience.

1. KEYNOTE
Joshua Lewthwaite
CO-FOUNDER & CEO
IZZYBOTS
The Future Of Social
Engagement: How To Fix
Dead Ends on FB & IG
SYDNEY, AUSTRALIA ~ SEPTEMBER 20 - 21, 2023
DIGIMARCONAUSTRALIA.COM | #DigiMarConAustralia

2. The Future Of Social Engagement:
How To Fix Dead Ends &
Stop Wasting your Social Media

3. © 2023 Izzybots. All rights reserved.
● Show where you’re wasting your social media
● Share with you how to fix these wasted opportunities
○ Increasing revenue
○ Improving customer experience
● Reveal META’s hidden secrets that will level up your returns from social
○ 1,200 comments into 1,067 emails
○ 98.9% open rate and a 75.7% click-through rate
● How you can do this yourself & what to look out for while doing it
Today’s Intentions

4. 1. For years, you’ve invested time & money to build a
social media
2. Now you have a great social following & you’re getting
comments, messages etc.
The story for most brands

5. What now?
What happens after your audience engages?

6. Nothing.

7. Customers are ignored
nearly 100% of the time

8. This is the biggest dead end in a
customer journey which has simply
been accepted

9. What is inbox marketing
& who can benefit from it

10. © 2023 Izzybots. All rights reserved.
What is Inbox Marketing?
Inbox Marketing uses automation to turn social media engagement
into conversions. All using Facebook, Instagram & Messenger.
Benefits of using Inbox Marketing:
● Increase revenue from social media
● Great customer experiences
● Efficiency running your social media inboxes
● Learn insights into user behaviour and data

11. © 2023 Izzybots. All rights reserved.
Businesses who:
● Are unable to manage their inbox efficiently
● Commonly run competitions & promotions
● Have a strong social media presence
● Often receive a large amount of engagement
Who benefits most from Inbox Marketing?
Industry examples:
● eCommerce & retail
● Sport
● Hospitality
● Real estate
● Entertainment
● Public Figures

12. Where are the dead-ends in the
customer journey?

13. © 2023 Izzybots. All rights reserved.
The current missed opportunities:
● Instagram & Facebook direct messages
● Comments across Facebook & Instagram
● Instagram story tags
● Instagram story reactions/replies
● Building a Messenger subscriber base to leverage
Key impact:
● Painful customer experience
● Missing easy opportunities for revenue from your most engaged
customers
● Expensive to achieve this & scale
● Overwhelming to manage your inbox!
Common Experience

14. Secrets of Inbox Marketing to level up
your social media returns

15. © 2023 Izzybots. All rights reserved.
The big secrets!
● Build subscribers in Messenger & Instagram Inbox
○ Average open rates as high as 99.5%
○ Click through rates as high as 91.2%
● Converting comments - Directly message people who comment
○ Unique experiences based on comment
● Managing comments & sentiment: Automatically delete, hide or notify
you of negative comments on content before anyone sees them
● Great inbox management support: Operates 24/7 & streamlines your
live support process
● Integrations: Over 5,000 integrations
● Multiple channels: Website, Instagram, Facebook & WhatsApp
● Automated follow-ups: improve customer support & conversion

16. © 2023 Izzybots. All rights reserved.
How to get people into your inbox
● Converting comments on a Facebook post or advert
● Converting comments on an Instagram posts & reels
● Automated responding to story mentions & reactions
● REF URL
● Facebook Ads
● QR Codes
● Referral/Sharing campaigns
● Messaging your Instagram page
● Messaging your Facebook page
● Website chatbot
● Website actions

17. © 2023 Izzybots. All rights reserved.
Live Examples
NZ Muscle
Supplement store
Hallensteins
Clothing brand
All Blacks
Best sports team ever

18. How to 10x your results from
campaigns

19. © 2023 Izzybots. All rights reserved.
Usual campaign:
● Tag a friend
● Follow our page
● Share it to your story
Key gaps in this strategy:
● Not easy to shop
● Not in a database
● Minimal insights/data
● No post competition comms
Traditional competition campaigns

20. © 2023 Izzybots. All rights reserved.
● Broadcast - Messenger Subscription List
● Broadcast - Sponsored Message
● Competition
● Launch
● Pre-signup
● Lead Generation
Types of campaigns

21. © 2023 Izzybots. All rights reserved.
Phase 1
● 1,170 social media comments directly
messaged
● 1,018 emails collected
● 165 merchandise store visits
Phase 2
● Sent to 972 people
● 93.4% open rate
● 37.5% click through rate to buy tickets
Results from Izzybots strategies
Other competition/launch results
● 67% of all comments subscribed to
Messenger & email
● 64.8% of all comments provided their location
● 95% open rate
Well known eCommerce brand
● ROAS 33.11x (3,311%)

22. How to achieve a 98.9% open
rate in 21 days

23. © 2023 Izzybots. All rights reserved.
Getting started:
● Setting up Inbox Marketing (yourself or working with an expert such as us)
● Setup basic customer journeys (FAQ's, signing up for updates, shop now/enquire now)
Driving traffic for subscribers:
● Run Competitions
● Exclusives offer
● Get your email database over
Broadcast valuable content to this audience:
● Give them exclusive perks
● Inform them of the competition results
● Provide them with tons of value
Build your Inbox Marketing subscribers

24. © 2023 Izzybots. All rights reserved.
The Campaign:
● Signing up for updates about each round of matches (Sharing &
referring, converting comments, converting Instagram story
mentions & story reactions)
● Competition for those that engage throughout the entire season
● Selling tickets for each rounds games
The results:
● 4,070 Contacts added
● 99.5% Open rate
● 5,970 comments replied to
● 3,614 unique commenters
Example: ANZ Premiership

25. How to do this yourself & what are
META’s rules & regulations

26. © 2023 Izzybots. All rights reserved.
Platforms you can use: Manychat, Chatfuel, and Mobile Monkey
When creating your own, you need to consider:
● How are you getting traffic
● The key objectives of the MM campaign
● Finding the balance between user expectations throughout the
conversation & what you’re aiming to achieve
● Setup your “safety nets” for when people go outside the logic
● Thoroughly test the campaign experience
● Continue getting feedback and analyse results from your setup
● Implement regular updates
● Reviewing all policies to ensure you don’t get
blocked/restricted
Tools for Inbox Marketing

27. © 2023 Izzybots. All rights reserved.
The 24 hour rule
You have a 24 hour window to continue conversation with a person.
Broadcasting opt-ins
New users you would like to message using your chatbot need to provide confirmation and be able to
opt-in or opt-out of your Messenger communications at set intervals.
Cannot do incentivised sharing
You can encourage users to like your FB page to enter a competition, but you cannot incentivise them to
share the competition with others for extra entries.
Most important rules & policies to be aware of
There are a number of other rules & regulations, we highly advise you research all policies before implementing.

28. © 2023 Izzybots. All rights reserved.
Although 3rd party platforms make it easier, it doesn’t make it easy.
Sometimes a bad chatbot is worse than no response. Getting it right is
crucial.
Why use Izzybots:
● Don’t have to go through the learning curve doing it yourself &
the cost of trying to get it right
● Saving time & money learning how to do it.
● Ensuring you’re making the most out of the channel
immediately.
● Keeping up to date with bugs.
● Ensuring you follow policy & regulations.
Inbox Marketing done for you
joshua@izzybots.com
Connect with me on
LinkedIn

29. Thanks for watching!