In this webinar, Amy Dorsey, Partner Success Manager with Constant Contact share how to improve donor relationships and drive action with email marketing and social media tools.

1. Find. Build. Grow.
Effective marketing strategies for nonprofits

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Amy Dorsey
Partner Success Manager
Constant Contact
Your Speaker
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3. Here’s what we’ll cover today:
• Find donors, volunteers, sponsors and other
organizations that can support your non-profit
organization.
• Build relationships to deepen loyalty, volunteer
opportunities and donations.
• Grow your non-profit organization, grow your donor
base, grow the people and communities you serve.

4. Constant Contact
has helped
thousands of
organizations just
like yours. We’ve
got the tools you
need to make your
fundraising…easy

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*Statista, 2021
Email marketing allows you to stay connected with people
who want to hear from you. And while emphasis is often put
on sales, email marketing is also about education, brand
recognition, and most importantly — relationship building.
● Smart metrics allow non-profit organizations to track an exact return
on investment from email marketing.
● Non-profit organizations can reach substantial numbers of email
subscribers / donors / sponsors who have opted in to receive emails.
● Over half of all Internet users check or send email on a typical day.
● Email allows non-profits to reach out to donors with
personalized, relevant, and dynamic messages.
Four billion people use email every day.*
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Why Email Marketing?
Every contact matters!
If you have any email contacts, why are
those email addresses so valuable?
● They’ve met you
● They know you
● They are already likely to support you
(and promote your organization)
● It’s the first “yes” of your relationship

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Why Email Marketing
Email marketing has the highest
ROI of all forms of marketing,
averaging about $38 in return
for every $1 spent.

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Why Email Marketing
Email is almost 40 times more
effective than Facebook and
Twitter combined, in helping
your non-profit organization
acquire new supporters and
sponsors.

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Why Email Marketing
Get more people to connect
and support your fundraising
efforts. When done right, email
marketing lets non-profit
organizations reach the right
person, with the right message
and ask, at the right time.

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Why Email Marketing
According to 80% of
businesses, email marketing
drives donor acquisition and
retention.

11. Send like a pro
With hundreds of
professionally
designed email
templates.
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12. Customizable templates
● Constant Contact provides
mobile responsive,
professional templates that
are fully customizable.
● Keep to branding
guidelines and best
practices!
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Know your audience
● Donors
● Volunteers
● Sponsors
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Tailor your communication for Outcomes
● What message will cause donors to act / give?
● Do you know your donor’s information preferences?
● How are you segmenting communication today?
● What part of your mission do your donors align with?
● What do your current analytics tell you?
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● Specific Target Amount
● Specific Time Frame
● Sense of Urgency
● Specific Purpose
● Use Segmentation
● Provide stories and numbers
Tailor your communication for outcomes
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16. Tailor your communication for outcomes
I feel like my gift did not matter
Meter and progress bars show immediate impact
No one told me how they used my money
Goal based campaigns tell them up front
Organization did not share their impact
Send post campaign communication, share metrics and stories

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Subject Lines
Things to keep in mind to optimize your subject line and
ensure your email gets noticed and doesn’t end up in the
spam folder:
● Have a familiar From Name
● Keep it short — no more than 4-7 words
● Make it descriptive — tease what’s inside the email
● Steer clear of writing in ALL CAPS
● Avoid excessive use of punctuation or symbols
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● Use emoji 🤝
● Use subject and preheader
● Subject ideas
○ Question - “Will you help fight hunger?”
○ Alliteration - “Support Senior Services”
○ Chunking - “Connect, Refer, Join”
○ Lists - “5 ways you can make a
difference.”
○ Sense of Urgency - “Webinar is
tomorrow!”
Subject Lines
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Keep it Simple
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● 3 images or less (not
including logo)
● Always link images
● Never use 100% image

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650% higher click
rates for emails that
include images.
Why clickable images?
Source: Constant Contact

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The Constant Contact Mobile app
Do all your email marketing
fundraising on-the-go,
including posting to your
social channels.

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● Personalizing your Content
● Click segmentation
● Subject Line and Preheader
Recommendation
● Video
● A/B Testing
● Adding social media page & sharing
● Events
Other Engaging Features
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23. Plan every detail of
your next
fundraising event.
Manage your event,
sell tickets, and
track details – all in
one place.

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Track your success
in real time.
Easy to understand
reporting to gauge
who’s engaging and
who isn't.

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What we report
● Opens: Mobile vs Desktop
● Clicks: Heat Map of most
popular links
● Bounces: What type of bounce
● Unsubscribes and Spam
Complaints
● Did not Open

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How to use reporting
● Use click segmentation to get
supporter interest based on
clicks
● Build segments based on
contact activity
● Send relevant and targeted
content

27. Powerful List
Growth Tools
Our industry-leading
list growth tools help
you grow your
donor and sponsor
base faster.
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28. Give readers a
place to go with
landing pages.
Grow your lists,
expand your donor
community,
promote your non-
profit organization.
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Use sign up
forms/apps
/events
Sync with
your CRM
Type or paste Upload lists Integrations Facebook
Lead Ads
Other ways to add contacts

30. Stay one step ahead
With our easy-to-use
social dashboard to
plan and schedule
your posts.
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● Share link to a sign-up form
● Promote an event
● Link to your donations page on
your website
● Ask for volunteers and sponsors
Drive action to grow
your connections

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Easily post your email
directly to social media from within Constant Contact
Share on social channels

33. Grab donor
attention with SMS
Connect with
donors on their
terms with text
messages.*
*US only until 2023
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34. 91%
of consumers are interested
in signing up for texts
Source: Attentive SMS marketing Consumer Trends Report 2021 34
Why SMS?

35. A cross-channel marketing
approach (SMS, email, social) can
boost average users’ lifetime by
76%
Source: Braze “For SMB Brands, More
Messaging Means more Impact” Dec. 2021
Why SMS?
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36. Emails & SMS
are the two most helpful
communications to
consumers when making a
purchase, donation,
organization or business
partner decision.
Source: Constant contact Small Business Now Report 2021
Why SMS?
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Why SMS
Know how your SMS is working
for your non-profit organization
with the same great analytics
as Email Marketing.

38. Good news!
Constant Contact
has you covered.
● Dedicated phone number
● Simple message editor
● Detailed reporting
● List growth & opt-in tools
● Built in opt out and sender name
information and quiet hours
*US only until 2023
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39. Harness the strengths of each channel
SMS
Social media Email
• Time-sensitive
• Exclusive
• Short message
• Reach audience
directly
• Robust
messages
• Provide more
detail
• Share beyond
email & SMS
• Engagement
• Reach a new
audience

40. Other Tools
• Integrations
• Constant Contact services
• Support
• Best in class deliverability

41. Get Connected for
Faster Results
Sync with tools
you’re already using
to simplify your
marketing.

42. Non-profit
Marketing Services
We can do it all.
Marketing strategy,
content curation and
more.

43. Award-Winning
Customer Service
We’re here to
answer any of your
burning marketing
or tech questions.

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45. Thank you!