The presentation is about the Executive Presence and Personal Branding . It has some insights into the meaning, tools required and some do's& dont's regarding the topic.
2. It is a blending of temperament, competencies and skills
that when combined sends all the right signals.
Leaders know they must embody executive presence to
get ahead, influence others and drive results
To other’s it’s the leaders ability to command the room.
3. • It is the practice of marketing people and their careers as
brands.
• It is an ongoing process of developing and maintaining a
reputation and impression of an individual, group or
organization.
4. • 1.Cyfe:-Cyfe is an all-in-one dashboard for social media,
analytics, marketing, sales, support, infrastructure, and a
whole lot more. You can use this app to monitor all of
your business data in one convenient location.
• 2.Brand24:-If you want to know what people are saying
about your brand, this tool is just what you need.
Brand24 will immediately notify you of any online
mentions so you can reach out to sales prospects, brand
champions and disgruntled customers right away.
• 3.Wisestamp:-Wisestamp generates professional email
signatures that can help to grow your business. More
than 650,000 professionals are using Wisestamp, and
there are hundreds of signature templates to choose
from.
5. • 4.ClickMeeting:- Webinars are a great way to generate
interest for your business, and this tool enables you to
create them quickly and easily. Using ClickMeeting, you
can customize your webinars, analyze and follow up with
attendees, and track the success of every event. These
webinars can dramatically increase traffic to your site and
boost sales.
• 5.Brandwatch:- Brandwatch is another tool that will give
you insight into what your customers are saying about your
brand, and what they want from your business. This
information is invaluable for building a direct marketing
strategy that will speak to your audience and raise
conversions. Brandwatch gives you instant access to
customer conversations as they occur, so you are always
up-to-date on the latest trends.
6. • 6.Kissmetrics:- This tool allows you to segment your
audience so you can target visitors by how they got to your
site. Using Kissmetrics, you can set triggers to engage with
customers based on their actions, and choose the behavior
that visitors should display before you bother showing
them your campaign.
• 7.OptinMonster:- If you want to convert website visitors
into email subscribers, you need to start using this tool:
OptinMonster allows you to create and A/B test awesome
lead capture forms without having to bother with a
developer, and the lead generation software will bring big
results quickly. Features include the OptinMonster Builder,
multiple form types, exit Intent technology, A/B split testing,
page level targeting, and built-in analytics just to name a
few.
7. • 8.Mention:-Use Mention to monitor your online presence
from any location. You will enjoy real-time monitoring of
brand mentions from social media and around the web.
Track all of the important outlets including social media,
blogs, forums, and more, so you can really focus on your
brand and learn about your competitors. This tool will
help you to attract new customers, build awareness, and
improve your overall online reputation while allowing you
to engage your audience and react to mentions right
away.
8. • Have a vision, and articulate it well.
• Understand how others experience you.
• Build your communication skills.
• Become an excellent listener.
• Cultivate your network and build political savvy.
• Learn to operate effectively under stress.
• Make sure your appearance isn’t a distraction.
9. • Speak a little louder.
• Speak a little slower.
• Think how you are perceived.
• Always ask for feedbacks
• Have a positive attitude.
10. • Avoid rehearsed or funny lines.
• Be relevant and on point.
• Be ready to adjust to any situations.
• Be clear on your entry and exit lines.
• Be dynamic and inspirational.