In this thought-provoking presentation, we delve into the exciting frontier of Social Media Marketing, where the convergence of Artificial Intelligence and marketing strategies is shaping the future. Discover how leading-edge AI technologies are revolutionising social media campaigns, enabling businesses to hyper-personalise content, optimise ad targeting, and foster genuine customer engagement. I will explore real-world case studies and practical applications of AI-driven analytics, chatbots, and recommendation engines, empowering marketers to stay ahead in an ever-evolving digital landscape.

1. MASTER
CLASS
DUBLIN, IRELAND ~ SEPTEMBER 4 - 5, 2023
DIGIMARCONIRELAND.IE | #DigiMarConIreland
Social Media
Marketing Master
Class
Harsha Sharma
DIGITAL MARKETING ACCOUNT MANAGER
DIGITAL SALON

2. Future of Social Media Marketing
Embracing AI and Personalisation
by Harsha

3. A little about me
• Digital marketer with 5+ years of experience
• Working with clients of all sizes and industries
• Preparing to be Future-Ready

4. Introduction
Evolution of Marketing
Marketing Psychology
Why Social Media Marketing is the G.O.A.T.
The Future of Marketing with A.I
Must use A.I Tools for Marketers

5. Are you prepared for the AI
revolution?

6. Common Questions that you must be
asking/wondering about A.I!!!
Will AI take over our jobs?
• How will AI change the workplace?
• How will AI affect our privacy?
• Human-AI Collaboration

7. Industrial Revolution
Information Revolution
Social Revolution
A.I Revolution
The Evolution of Industry

8. You will not be replaced by AI.
You will be replaced by someone using AI.

9. Early days (1997-2006)
Growth and maturity (2006-2015)
Current day (2015-present)
The Evolution of Social Media Marketing
In the early days of social media, businesses used it primarily to
create awareness and build relationships with their customers.
They would share news about their company, products, and
services, and engage in conversations with customers.
As social media platforms grew in popularity, businesses began to use
them more strategically to reach their target audiences. They started
using paid advertising, social media analytics, and influencer
marketing to drive traffic to their websites and convert customers.
Social media marketing is now an essential part of any business's marketing
mix. Businesses use social media to reach their customers at every stage of
the buyer's journey, from awareness > purchase > loyalty. They also use
social media to build brand awareness, generate leads, and drive sales.

10. Short-form video is the king
of social media, with
platforms like TikTok,
Instagram Reels, and
YouTube Shorts continuing
to grow in popularity.
Short Form Videos
Current Trends in Social Media Marketing
The demand for high-quality,
engaging content is only
going to grow. Brands need
to create content that is
relevant to their target
audience, informative, and
visually appealing.
Content Creation
Brands need to use data to
create personalised
experiences for their
customers, such as showing
them relevant products or
offers, or targeting them
with ads that are tailored to
their interests.
Personalised Marketing
Every Marketer can use AI
to automate tasks, such as
scheduling posts,
responding to
comments, and
generating personalised
content.
AI-powered Marketing

11. Use of AI in
Social Media Marketing
Content
Creation
• Sales pitch
• Writing
• Email responses/email marketing
Brainstorming Automation

12. Benefits of using
AI
01 Time Saver
Cost Reduction
Improved Efficiency and
Productivity
New Possibilities
02
03
04

13. Challenges of
using AI
01 Ethical concerns
Data quality and
availability
Bias
Explainability
02
03
04

14. Best Practices for Using AI
Prompt
Engineering
AI is a powerful tool, but it's not a magic wand
Understand
the problem
and set clear
goals
Test, measure,
and refine

15. How I use A.I. as a Marketer
Email Marketing
Brainstorming
Ideas
Image Generation/Video Editing
Voiceovers and Subtitles Copywriting

16. How I use A.I. as a Marketer

17. How I use A.I. as a Marketer

18. My Top Picks of A.I. and Marketing Tools
Content Ideas: ChatGPT
Script Writing: Shortscript.io
Video Editing: CapCut
Design:
Adobe
Express
AI Generated Video: D-ID’s
Audio Enhancement: Adobe
Podcast
AI Video
Generator
Runway ML AI Voice Over Eleven Labs

19. QR Code of A.I. Tools
ChatGPT Shortscript.io CapCut Runway ML

20. Adobe
Express
D-ID’s
Adobe
Podcast
Eleven Labs
QR Code of A.I. Tools

21. Conclusion
Work with AI, not against it

22. That's all folks!
Let's connect and keep creating AI-mazing
content
Harsha
Digital Marketing | AI Enthusiast