Techniques of marketing

2. TECHNIQUES OF MARKETING
SUBMITTED TO:- SUBMITTED BY:-
Dr. SUBODH NALWAYA Priyal Agrawal
Associate Professor (K16918)
Commerce & Management Department BBA (Honours)
2nd year/4th Sem

3. INTRODUCTION
Marketing management is the process of decision
making, planning, and controlling the marketing
aspects of a company in terms of the marketing
concept, somewhere within the marketing system.
Before proceeding to examine some of the details of
this process, comments on two aspects will be helpful
background.
According to Philip Kotler, “Marketing Management
is the art and science of choosing target markets and
building profitable relationship with them. Marketing
management is a process involving analysis, planning,
implementing and control and it covers goods,
services, ideas and the goal is to produce satisfaction
to the parties involved”.

5. In an online age, there’s something to be said for going au
naturel and exercising a little IRL marketing. Go old
school with flyers and poster in local cafes, do some
sidewalk chalk writing. This strategy is most effective for
locally oriented businesses, but it can work for anyone.
1. Step out on the streets

6. 2. Use social media.
• Some businesses have been built solely on the backs of social media. It can be
intimidating at first. Sure. But as you build momentum, you'll find posting on social
media to get easier and easier over time.
• You could also hire a social media manager if you have money to burn. But if you
don't, just be yourself.
• Post your thoughts.
• Post your products.
• Post anything that you find relevant and useful that would help your audience either
learn more about you and your business, or about the industry that you're in.
• Use direct messages on platforms like Instagram and even Snapchat or Twitter to
reach out to other successful businesses or even to communicate with potential
customers who might be looking for your products and services.
Therefore, this is very powerful marketing.

7. 3. Create video tutorials
• One of the most effective ways to get the word out on your business is to
create video tutorials.
• Teach people something useful.
• Walk them through it.
• Hold their hands.
• Step-by-step tutorials are all the rage.
• The better you are at this, and the more value you provide, the quicker you
can boost your visibility, and ultimately, your sales.
• Today, YouTube is the second largest search engine in the world behind
Google. Whenever someone wants to learn something visually, they head
there.

8. 4. Use Email Marketing Sequences
• These are the automated messages that go out to users once they
subscribe to your list.
• Use your email sequence to build a relationship with the subscriber.
Use the email responses and clicks to segment your list.
• For example, if someone clicks on a specific link, they've clearly
shown an interest in something. Tag that subscriber to market to them
later. If someone buys, tag them as a buyer. Identifying your buyers
and the interests of your subscribers is huge for segmenting.
• This will help you understand what your audience responds to better,
making you a better communicator, and better able to sell to your
customers.

9. 5. Chatbots
• We are constantly being bombarded with different
AI technology and it can be incredibly frustrating
when companies don’t keep up.
• If you’re shopping online and you have a question
about a sale going on, or a glitch in the website and
you have no way to get a quick answer–there is a
good chance that you will give up and abandon
your cart altogether.
• Chatbots are humanized, 24/7 customer support
that can typically predict customers’ questions
before they even have to ask.
• In 2019, it’s crucial to keep up with AI technology
and provide your customers with the best possible
user experience and integrating chatbots are an
effective way to do so.

10. 6. User-Generated Content
• Utilizing user-generated content has
many effective marketing perks.
• Not only is it completely free to use, but
this type of content also heavily
influences the buying decisions of most
millennials.
• People want to hear success stories from
other people that understand them–not
just empty claims from your PR
department.

11. 7. Internet of Things (IoT)
• The internet of things describes any device that
connects to the internet, and may also be connected
to other intra-connected devices.
• Today, the list of IoT devices includes everything
from headphones, to smartphones, to enabled
vehicles and even to some coffee machines.
• IoT technology allows companies to see exactly
where users are at in their buying journey which
helps them to learn more about their customer and
then market accordingly.
• Since 2015, the internet of things has increased by
almost 10 billion devices to a whopping 26.7 billion.
The IoT will only increase exponentially over time
so marketers should hop on the bandwagon ASAP
and incorporate this innovative marketing technique.

12. 8. 3D Photos for Innovative
Marketing
• Facebook launched a 3D photo feature in October of 2018.
• These photos are taken with a dual-camera phone and combined with a
depth map to create an image that appears to be in 3D.
• These immersive images are also designed to appear beautifully in a
VR headset.
• Marketers have gotten ahold of this technology to make innovative
banner advertisements that quite literally jump off of the page.
• These images have the potential to revolutionize the display ad
industry in 2019 as they result in a much higher CTR than flat, 2D ads.

13. 9. Social Media Artificial
Intelligence (AI)
• AI is capable of doing everything from
categorizing Tweets, to gathering consumer
insights, and even to analyzing social media
patterns to help you to capitalize on trending
topics at the right time.
• Social media makes it easier than ever for
brands to access their customers’ personas and
buying behaviors.
• Social media AI can easily and efficiently
aggregate this consumer data so that marketers
can make more targeted and strategic decisions.
• With the extra time that marketers don’t have to
spend crunching numbers and analyzing data,
they can focus more heavily on creative and
strategy.

14. 10. “Phigital” Marketing
• Phigital marketing is a recently coined
term for the integration between more
traditional display marketing methods and
newer digital marketing experiences.
• Also known as Physical + Digital
= Phigital
• This Audi Display in London is a perfect
example of phigital marketing in action.
The showroom encourages users to engage
by integrating interactive touchscreens in
combination with the display of the
physical vehicles to create the ultimate
innovative marketing experience.