.

1. KEYNOTE
Nathan Coleman
HEAD OF GROWTH, AMERICAS
TABOOLA
Increase Engagement
and Conversions with
Generative AI
ATLANTA, GA ~ JUNE 29 - 30, 2023
DIGIMARCONSOUTHEAST.COM | #DigiMarConSoutheast

2. CONFIDENTIAL
Nathan Coleman
Head of Growth, Americas at
Taboola
INCREASE ENGAGEMENT
& CONVERSIONS WITH
GENERATIVE AI

3. SPONSORED
VIDEO
SPONSORED
CONTENT
PUBLISHER
CONTENT
PUBLISHER
VIDEO
THE WORLD’S
LARGEST AND
MOST
POWERFUL
NATIVE
PLATFORM

4. 9,000+
Global Publisher
partners
500M+
Daily active
users
1T
(Trillion) Monthly
Recommendations
HARNESSING
THE WORLD’S
READERSHIP
DATA
100TB
Daily Data
Processing

5. PEOPLE SPEND
25% OF THEIR
ONLINE TIME
ON THE OPEN WEB
Source: Hootsuite, Digital
2021 Report, January 2021

6. DIVERSIFY &
ENGAGE THE
CONSUMER
AT ALL
MOMENTS
Moments of
DISCOVERY
Moments of
INTENT
Moments of
ENTERTAINMENT

7. AI
GENERATED
CREATIVES
CHAT GPT

8. What is AI?
AI has become a catchall term for applications that
perform complex tasks that once required human
input, such as communicating with customers online or
creating ads.
It is a tool that the industry has been using for years.

9. ● Generates better product recommendations
● Allows for smarter decision-making with
advertising dollars
● Provides deeper insights about your
consumer to allow you to make better &
faster decisions
● Improves customer engagement
How AI has
already
helped the
advertising
community?

10. Let’s look at this journey from
the Taboola platform alone….
AI is
EVOLVING
AI Isn’t
NEW

12. Targeting powered by
different data points:
READERSHIP DATA
A prediction based
on actions taken and
patterns of behavior,
demonstrated by
readership trends
DEMOGRAPHIC DATA
A prediction based
on gender, income,
location, age
Targeting people,
assuming they have
certain interests or
behaviors
Targeting interests or
behaviors, assuming
they’re more likely for
certain people

13. The Evolution of Contextual Targeting
TARGETING TODAY, AND IN THE FUTURE,
WITH ENHANCEMENTS LIKE READERSHIP DATA
TARGETING OF THE PAST

14. Customer feedback is powering
Taboola’s latest AI evolution:
How many hours a week do you
spend developing new creatives?
What is more difficult to produce?

15. AI
GENERATED
CREATIVES
Taboola Approach Generative AI
Technology
Chat GPT
Stable Diffusion
Taboola
Know How
Creative Best Practices
Tone of Voice
Content Policy
Dynamic Keywords

16. Affordable Creatives
Efficient Processes
Content Quality Policy
Higher Performance
AI
GENERATED
CREATIVES
Value for Advertisers

17. Introducing:
Taboola AI
Generative
Creative

18. CONFIDENTIAL
Generative AI: Image
Utilize Taboola Generative AI to
create original native visuals for your
campaigns, seamlessly
incorporating our best practices!
● Image to Image:
Add your image to create alternatives
with a similar visual language
● Text to Image:
Write your own prompt with the
assistance of our prompt helper to
create a new image

19. CONFIDENTIAL
Generative AI Titles and Descriptions
Offering data-driven recommendations for
compelling titles and descriptions based on
advertiser inputs and Taboola’s know
hows.
● 3 inputs easily retrieved from landing page
● Generating different tones of voice
● Option to edit or iterate on your title
Placeholder for demo gif

20. CONFIDENTIAL
Create high-converting landing pages with AI-generated content and visual
● Simple process to allow A/B
testing of landing pages
● Following our best practice for
short content pages that convert
● Create HTML code
EXPLORATION
Generative AI Landing Page
EXPLORATION

21. CONFIDENTIAL CONFIDENTIAL
THANK YOU