In today's rapidly evolving digital landscape, the integration of AI-driven content into our daily operations has become paramount. In this 45-minute session, we'll delve deep into harnessing the power of ChatGPT, one of the world's most sophisticated language models, for digital marketing endeavors. Discover the 12 key strategies to craft the most effective prompts, unlocking ChatGPT's full potential to elevate your content creation, enhance your work, and optimize your marketing efforts. Whether it's Content Marketing, Social Media Engagement, or Digital Strategy, understanding how to effectively communicate with ChatGPT can be a game-changer for your campaigns.

1. Creating the Best ChatGPT
Prompts - Using Generative
AI to Help You Everyday
MASTER
CLASS
Sharlene Jenner
VICE PRESIDENT, ENGAGEMENT STRATEGY
ABELSONTAYLOR
DALLAS, TX ~ NOVEMBER 2 - 3, 2023
DIGIMARCONTEXAS.COM | #DigiMarConTexas

2. CRAFTING THE BEST PROMPT
Making ChatGPT Bend To Your Will

3. 3
SHARLENE JENNER
VICE PRESIDENT,
ENGAGEMENT STRATEGY AT
ABELSON TAYLOR GROUP
PROFESSOR
“ARTIFICIAL INTELLIGENCE AND
PERSONALIZATION FOR DIGITAL MARKETERS”
SMU

4. WHY DOES A GOOD PROMPT MATTER?
Directs thought & fosters creativity
gives you options quickly
Minimizes confusion and misinterpretation
learn how to tell it what you need
Achieves desired outcomes efficiently
makes it something you WANT to use
Facilitates better interaction
less typing and more cool stuff

5. WHAT GOES HERE CAN
PROVIDE MORE THAN YOU
THINK
5

6. 6
Social Media
Help you create social
media post content
Research and Analysis
Competitive analysis
Market trends and insights
Customer segmentation
Brainstorm
Blog post ideas
Creative concepts
SEO
Keyword Research
Advertising
Ad copy suggesting
Ideas for creative campaigns
Email Marketing
Newsletter content ideas
A/B Subject suggestions
PowerPoint Outlines Research Outlines Excel Formulas

7. SO HOW DO WE DO THIS?

8. Use
Natural
Language
Write your prompt in a
conversational, natural
language style.
Avoid using complex or
technical language unless
necessary.

9. Be Specific
State your request or question
clearly.
Avoid ambiguity to ensure
ChatGPT understands your
intent.
Ask it to ask you questions.

10. OKAY
10
BETTER

11. Give it
some
borders
Narrow down your query to
get a more tailored response.
Don’t ask it to boil the ocean –
give it guardrails.
Talk about audiences with it.

12. OKAY
12
BETTER

13. Provide
Context
Briefly explain the context or
background information
related to your request.
Give it an idea of what you’re
looking for.
This helps ChatGPT generate a
more relevant response.

14. OKAY
14
BETTER

15. Ask Open-
Ended
Questions
Instead of asking yes/no
questions, use open-ended
questions that encourage
detailed responses.
For example, "Can you
explain..." instead of "Is it true
that..."

16. OKAY
16
BETTER

17. Try to
Limit
The Bias
For unbiased information,
ensure your prompt is neutral.
If you're seeking an opinion or
a particular stance, specify it.

18. OKAY
18
BETTER

19. NOW THAT WE’VE GOTTEN THE
BASICS OUT OF THE WAY
HOW CAN WE GET MORE?

20. Specify the
Format
If you want a specific format
for the answer, mention it.
For instance, "List three
advantages of..." or "Provide a
step-by-step guide on..."

21. OKAY
21
BETTER

22. Have it
give you
answers to
fit your
needs
If your question is too broad,
you might get overly lengthy
or unfocused responses.
Narrow how you want the
response (1-2 paragraphs, or
5-10 sentences)
Consider narrowing down the
scope of your request.

23. OKAY
23
BETTER

24. Keywords
ChatGPT can help your
audience find YOU!
Have it start the brainstorm
on keywords for all your
content needs.

26. PowerPoint
Outlines
Have ChatGPT create outlines
for your presentation quickly –
it already knows your topic, so
it can build your deck

28. Set the
Tone
Specify the tone or style you
want the response to have or
the channel you’re using.
For example, "Explain this in a
casual tone" or "Provide a
formal response.“
Generate a user profile or
persona to provide
information back to you

31. Iterate and
Refine
If you don't get the desired
response, don't hesitate to
rephrase or clarify your prompt.
You can also break down complex
queries into smaller questions.
Go wider, bigger, further, explore…
ChatGPT can respond differently to
slightly different wording
(analogies, examples, perspectives)

33. NOW THIS
CANNOT
BE STRESSED ENOUGH

34. Verify
Verify
Verify
Double check to make sure it’s
not hallucinating!
Ask it to provide sources or
evidence or studies
supporting the claims or data

35. Questions?