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Creating the Best ChatGPT Prompts - Using Generative AI to Help You Everyday - Sharlene Jenner, AbelsonTaylor

In today's rapidly evolving digital landscape, the integration of AI-driven content into our daily operations has become paramount. In this 45-minute session, we'll delve deep into harnessing the power of ChatGPT, one of the world's most sophisticated language models, for digital marketing endeavors. Discover the 12 key strategies to craft the most effective prompts, unlocking ChatGPT's full potential to elevate your content creation, enhance your work, and optimize your marketing efforts. Whether it's Content Marketing, Social Media Engagement, or Digital Strategy, understanding how to effectively communicate with ChatGPT can be a game-changer for your campaigns.

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Creating the Best ChatGPT
Prompts - Using Generative
AI to Help You Everyday
MASTER
CLASS
Sharlene Jenner
VICE PRESIDENT, ENGAGEMENT STRATEGY
ABELSONTAYLOR
DALLAS, TX ~ NOVEMBER 2 - 3, 2023
DIGIMARCONTEXAS.COM | #DigiMarConTexas
CRAFTING THE BEST PROMPT
Making ChatGPT Bend To Your Will
3
SHARLENE JENNER
VICE PRESIDENT,
ENGAGEMENT STRATEGY AT
ABELSON TAYLOR GROUP
PROFESSOR
“ARTIFICIAL INTELLIGENCE AND
PERSONALIZATION FOR DIGITAL MARKETERS”
SMU
WHY DOES A GOOD PROMPT MATTER?
Directs thought & fosters creativity
gives you options quickly
Minimizes confusion and misinterpretation
learn how to tell it what you need
Achieves desired outcomes efficiently
makes it something you WANT to use
Facilitates better interaction
less typing and more cool stuff
WHAT GOES HERE CAN
PROVIDE MORE THAN YOU
THINK
5
6
Social Media
Help you create social
media post content
Research and Analysis
Competitive analysis
Market trends and insights
Customer segmentation
Brainstorm
Blog post ideas
Creative concepts
SEO
Keyword Research
Advertising
Ad copy suggesting
Ideas for creative campaigns
Email Marketing
Newsletter content ideas
A/B Subject suggestions
PowerPoint Outlines Research Outlines Excel Formulas

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Creating the Best ChatGPT Prompts - Using Generative AI to Help You Everyday - Sharlene Jenner, AbelsonTaylor

  • 1. Creating the Best ChatGPT Prompts - Using Generative AI to Help You Everyday MASTER CLASS Sharlene Jenner VICE PRESIDENT, ENGAGEMENT STRATEGY ABELSONTAYLOR DALLAS, TX ~ NOVEMBER 2 - 3, 2023 DIGIMARCONTEXAS.COM | #DigiMarConTexas
  • 2. CRAFTING THE BEST PROMPT Making ChatGPT Bend To Your Will
  • 3. 3 SHARLENE JENNER VICE PRESIDENT, ENGAGEMENT STRATEGY AT ABELSON TAYLOR GROUP PROFESSOR “ARTIFICIAL INTELLIGENCE AND PERSONALIZATION FOR DIGITAL MARKETERS” SMU
  • 4. WHY DOES A GOOD PROMPT MATTER? Directs thought & fosters creativity gives you options quickly Minimizes confusion and misinterpretation learn how to tell it what you need Achieves desired outcomes efficiently makes it something you WANT to use Facilitates better interaction less typing and more cool stuff
  • 5. WHAT GOES HERE CAN PROVIDE MORE THAN YOU THINK 5
  • 6. 6 Social Media Help you create social media post content Research and Analysis Competitive analysis Market trends and insights Customer segmentation Brainstorm Blog post ideas Creative concepts SEO Keyword Research Advertising Ad copy suggesting Ideas for creative campaigns Email Marketing Newsletter content ideas A/B Subject suggestions PowerPoint Outlines Research Outlines Excel Formulas
  • 7. SO HOW DO WE DO THIS?
  • 8. Use Natural Language Write your prompt in a conversational, natural language style. Avoid using complex or technical language unless necessary.
  • 9. Be Specific State your request or question clearly. Avoid ambiguity to ensure ChatGPT understands your intent. Ask it to ask you questions.
  • 11. Give it some borders Narrow down your query to get a more tailored response. Don’t ask it to boil the ocean – give it guardrails. Talk about audiences with it.
  • 13. Provide Context Briefly explain the context or background information related to your request. Give it an idea of what you’re looking for. This helps ChatGPT generate a more relevant response.
  • 15. Ask Open- Ended Questions Instead of asking yes/no questions, use open-ended questions that encourage detailed responses. For example, "Can you explain..." instead of "Is it true that..."
  • 17. Try to Limit The Bias For unbiased information, ensure your prompt is neutral. If you're seeking an opinion or a particular stance, specify it.
  • 19. NOW THAT WE’VE GOTTEN THE BASICS OUT OF THE WAY HOW CAN WE GET MORE?
  • 20. Specify the Format If you want a specific format for the answer, mention it. For instance, "List three advantages of..." or "Provide a step-by-step guide on..."
  • 22. Have it give you answers to fit your needs If your question is too broad, you might get overly lengthy or unfocused responses. Narrow how you want the response (1-2 paragraphs, or 5-10 sentences) Consider narrowing down the scope of your request.
  • 24. Keywords ChatGPT can help your audience find YOU! Have it start the brainstorm on keywords for all your content needs.
  • 26. PowerPoint Outlines Have ChatGPT create outlines for your presentation quickly – it already knows your topic, so it can build your deck
  • 28. Set the Tone Specify the tone or style you want the response to have or the channel you’re using. For example, "Explain this in a casual tone" or "Provide a formal response.“ Generate a user profile or persona to provide information back to you
  • 31. Iterate and Refine If you don't get the desired response, don't hesitate to rephrase or clarify your prompt. You can also break down complex queries into smaller questions. Go wider, bigger, further, explore… ChatGPT can respond differently to slightly different wording (analogies, examples, perspectives)
  • 34. Verify Verify Verify Double check to make sure it’s not hallucinating! Ask it to provide sources or evidence or studies supporting the claims or data