PR Tactics in the Digital Age

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PR Tactics in the Digital Age

  1. 1. PR Tactics in the Digital Age Deanna Ferrari WordWrite Communications • November 12, 2009
  2. 2. About me <ul><li>Graduate of Slippery Rock University (B.S., Public Relations) </li></ul><ul><li>Board member of PRSA Pittsburgh </li></ul><ul><li>Former Assistant Account Executive at MARC USA </li></ul><ul><li>Account Executive at WordWrite Communications, Wexford, Pa. </li></ul>
  3. 3. The times are changing . . .
  4. 4. Print is shrinking . . .
  5. 5. The old way . . . Your Brand Your Audience
  6. 6. The NEW way . . . Your Brand Your Audience
  7. 7. The old way . . .
  8. 8. The NEW way . . .
  9. 9. The old way . . .
  10. 10. The NEW way . . .
  11. 11. Where do you start? <ul><li>Research </li></ul><ul><ul><li>Which social media community do we belong in? </li></ul></ul><ul><ul><li>How can we reiterate our business philosophy into the space? </li></ul></ul><ul><li>Listen </li></ul><ul><ul><li>Watch, learn, observe, and record </li></ul></ul><ul><li>Evaluate </li></ul><ul><ul><li>What did you learn? </li></ul></ul><ul><ul><li>What are your customers/audience saying about YOU? </li></ul></ul><ul><li>Designate </li></ul><ul><ul><li>Start in one channel </li></ul></ul><ul><ul><li>Determine the social media person or team </li></ul></ul><ul><li>Go! </li></ul>
  12. 12. See what others are doing
  13. 13. Use new (FREE) tools
  14. 14. How fast will I see results?
  15. 15. It takes time and patience
  16. 16. Source: Brand Builder
  17. 17. Financial Results WILL Happen =
  18. 18. Examples WordWrite has done . . .
  19. 22. Client example
  20. 23. It all comes back to PR basics <ul><li>Engagement </li></ul><ul><li>Great communication - on and offline </li></ul><ul><li>Delivering succinct messages </li></ul><ul><li>Facilitating messages </li></ul><ul><li>Telling great stories for your clients </li></ul><ul><li>Social media is simply a tool to expedite this communication </li></ul>
  21. 24. Questions? Additional Comments? <ul><li>Twitter: </li></ul><ul><li>@dferrari / @wordwritepr </li></ul><ul><li>Online: </li></ul><ul><li>deannaferrari.com / wordwritepr.com </li></ul>

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