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Social Media Marketing for Independent Freelance Creatives. Atlanta. June 2013

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Miller Finch Media
Miller Finch Media

Presentation to the Freelance Forum Atlanta June 6, 2013 by Miller Finch Media

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Social Media Marketing: Getting in Front of Your Audience
BEFORE MARKETING: Who are You? What are You?
What is Your Brand Identity?
Marketing: the 5 P’s (yes, 5) 1. Product/Service 2. Place 3. Promotion 4. Price 5. People
Briefly…. Product/Service – What are you selling? Place -- Where do you sell it? Promotion – How do you tell people? Price – How did you decide? People – Who represents your business?
Social Media Marketing: Key Platforms for Freelancers
LinkedIn -B2B -Full Profile w/Keywords -Photo! -Groups -Connections -Updates
Facebook -Essential -Business Page -Filled in Info -Cover Photo (20% rule) -Show Biz info on Personal -80/20 Rule -Constant changes! -Be social! -Be Consistent
Twitter -140 Characters -15 char. Handle -No permission to follow -Photo & Header & Bkgnd -URL shorteners -Leave space -Faster stream -Lists -Chats
Pinterest -Visuals: Photos, Graphics -Women oriented -Boards and Pins -Repins and Likes -Link to Website -Link to Blog from Blog Pic -Share to other platforms -Useful, fun, addicting
YouTube -Short or Long form -Pro or Amateur -Channels -Comments -Share to other platforms -Under 5 mins in most cases -Can embed in Website -Searchable by Google
Google + -Pale alternative to FB -Good for Google ranking -Small number of users -Users mainly male 18-34 -Circles -Hangouts -Communities
Website and Blog! • Your Website is the Center of it All • Regular Blogging Keeps Your Website Fresh & Found • Social Media Interaction Improves Page Rank in Google Search • All Marketing leads to Website • Sales happen on the Website
Social Media for Business is not about Cat pix or your dinner. SM showcases your business with a human face and voice. Be helpful, interesting, fun and inquisitive. It’s Marketing, not Selling.
Social Media Marketing Management …because you just don’t have time to do everything! www.MillerFinchMedia.com 770-289-5681 info@millerfinchmedia.com

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