Social Media "101"


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This was presented to a group of senior citizens from Westmoreland County, Pa. at Redstone Highlands Senior Living Communities. They wanted to know more about social media so I started with the basics: Facebook and Twitter.

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Social Media "101"

  1. 1. Presented by Deanna Ferrari of WordWrite Communications to Redstone Highlands’ ‘Lunch Bunch’ February 2, 2010 Social Media “101”
  2. 2. What is social media? <ul><li>. . . A shift in how people discover, read and share news, information and content </li></ul><ul><li>. . . A fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) </li></ul><ul><li>. . . The democratization of information, transforming people from content readers into publishers </li></ul><ul><li>. . . Extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use </li></ul><ul><li>. . . User‐generated content (UGC) or consumer‐generated </li></ul><ul><li>media (CGM). </li></ul><ul><li>— </li></ul>
  3. 3. What is Twitter?
  4. 4. <ul><li>Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. </li></ul><ul><li>Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses and nonprofits, too. </li></ul>
  5. 5. What are people “tweeting” about?
  6. 6. What is Facebook?
  7. 7. <ul><li>Facebook's mission is to give people the power to share and make the world more open and connected. </li></ul><ul><li>Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. </li></ul>
  8. 8. What’s the point ?
  9. 9. The OLD way . . .
  10. 10. The NEW way . . .
  11. 11. Catching up with loved ones or old friends
  12. 13. Have your voice heard
  13. 15. Win stuff!
  14. 16. Raise money or donate to a great cause
  15. 18. It’s newsworthy
  16. 19. Who’s on these sites?
  17. 20. Success Story: Community Crisis Center; Elgin, IL
  18. 21. <ul><li>Situation: In the summer of 2009, the center had eliminated positions, drastically cut its budget and managed its resources responsibly, but without emergency funding, the center would have to close -- unless it raised $150k overnight </li></ul><ul><li>With help of “twelebrity” Sarah Evans, the center raised over $160k </li></ul>
  19. 22. <ul><li>Questions? Comments? Thank you! </li></ul>