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@eric3000
How to
Boost Admissions
Social Media
on
@eric3000
@eric3000
ERIC METELKA
Eric Metelka is a Product Manager at
PowerReviews where he builds products that
harness the power o...
@eric3000
• Roles social media plays for your
institution.
• Social media tactics you can use
• In-depth campaigns for rec...
@eric3000
Higher Education Landscape
@eric3000
65% of students use social media channels several times a day
http://www.theguardian.com/higher-education-networ...
@eric3000
98% of US universities have Facebook pages, while 84% are active on
Twitter
https://www.spredfast.com/social-mar...
@eric3000
20% of students say that universities don't make enough use of social
media in recruitment
http://www.theguardia...
@eric3000
20% of students say that universities don't make enough use of social
media in recruitment
http://www.theguardia...
@eric3000
20% of students say that universities don't make enough use of social
media in recruitment
http://www.theguardia...
@eric3000
Social Media Tactics
@eric3000
• Helpful
• Useful
• Timely
• Informative
• Relevant
• Practical
• Actionable
• Generous
• Credible
• Brief
• En...
@eric3000
“Make it simple. Make it memorable.
Make it inviting to look at. Make it fun
to read.”
Social Media Communicatio...
@eric3000
Choose the platform(s) your students are using
@eric3000
Facebook – Setup Separate Info Pages for Prospective vs.
Current Students
@eric3000
Instagram – Go Behind the Scenes
Social media can
provide access that
just can’t be captured
through the univers...
@eric3000
Twitter – Create Connections
@eric3000
Tennessee Wesleyan College, a
private, small liberal arts college in
Athens, Tenn., is running a Snapchat
scaven...
@eric3000
THE OPPORTUNITY
• Be aware of all the places where your
prospective students are looking for you
online.
• Provi...
@eric3000
Campaigns
@eric3000
University of Michigan – Facebook Admissions Page
@eric3000
University of Michigan - #MyUMich on Instagram
@eric3000
University of Michigan - #MyUMich on Instagram
@eric3000
University of Michigan - Snapchat
@eric3000
University of Michigan - #UMichChat on Twitter
@eric3000
Frostburg State University – Profiling Faculty, Staff & Students
@eric3000
Frostburg State University – Profiling Faculty, Staff & Students
@eric3000
Frostburg State University – UGC with #Instafrostburg
@eric3000
Frostburg State University – UGC with #Instafrostburg
@eric3000
Ryerson University - Creating a Pipeline
@eric3000
Ryerson University – Social Handoff
When students are admitted, they get
personalized Tweets that advise them wh...
@eric3000
Questions?
@eric3000
Twitter: @eric3000
THANK YOU!
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How to boost admissions on social media

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Discover tactics you can use and learn from case studies of higher education institutions (such as the University of Michigan) to boost your admissions through social media.

Published in: Social Media
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How to boost admissions on social media

  1. 1. @eric3000 How to Boost Admissions Social Media on @eric3000
  2. 2. @eric3000 ERIC METELKA Eric Metelka is a Product Manager at PowerReviews where he builds products that harness the power of user generated content on brand and retail websites. He teaches as a Professor at Digital Professional Institute teaching Social Media and he is also a Teacher/Consultant at 1871 in the Merchandise Mart for new start-up tech companies. Eric holds an MBA from Columbia Business School and a BA in economics and math from Northwestern University. Marketing Keys has contracted with Eric to be a Social Media Consultant for the firm. SOCIAL MEDIA MARKETING / 2
  3. 3. @eric3000 • Roles social media plays for your institution. • Social media tactics you can use • In-depth campaigns for recruitment TODAY’S AGENDA
  4. 4. @eric3000 Higher Education Landscape
  5. 5. @eric3000 65% of students use social media channels several times a day http://www.theguardian.com/higher-education-network/blog/2013/apr/17/university-student-recruitment-social-media
  6. 6. @eric3000 98% of US universities have Facebook pages, while 84% are active on Twitter https://www.spredfast.com/social-marketing-blog/how-social-media-changing-college-recruiting
  7. 7. @eric3000 20% of students say that universities don't make enough use of social media in recruitment http://www.theguardian.com/higher-education-network/blog/2013/apr/17/university-student-recruitment-social-media
  8. 8. @eric3000 20% of students say that universities don't make enough use of social media in recruitment http://www.theguardian.com/higher-education-network/blog/2013/apr/17/university-student-recruitment-social-media “They do not talk about the things we need to know"
  9. 9. @eric3000 20% of students say that universities don't make enough use of social media in recruitment http://www.theguardian.com/higher-education-network/blog/2013/apr/17/university-student-recruitment-social-media “They do not talk about the things we need to know" "I don't find enough useful information that relates to me”
  10. 10. @eric3000 Social Media Tactics
  11. 11. @eric3000 • Helpful • Useful • Timely • Informative • Relevant • Practical • Actionable • Generous • Credible • Brief • Entertaining • Fun • Occasionally funny Posts and tweets should have as many of these attributes as possible Social Media Communication Guidelines
  12. 12. @eric3000 “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Social Media Communication Guidelines – Gary Vaynerchuk
  13. 13. @eric3000 Choose the platform(s) your students are using
  14. 14. @eric3000 Facebook – Setup Separate Info Pages for Prospective vs. Current Students
  15. 15. @eric3000 Instagram – Go Behind the Scenes Social media can provide access that just can’t be captured through the university web site, e-mails, brochures, and even on-campus visits, by providing recruits with a view of the school and team culture and personality.
  16. 16. @eric3000 Twitter – Create Connections
  17. 17. @eric3000 Tennessee Wesleyan College, a private, small liberal arts college in Athens, Tenn., is running a Snapchat scavenger hunt for prospective students. Participants who follow the account TWC_Snaps will be Snapped five hints about where to find “Wesley”, TWC’s bulldog mascot, on campus. Snapchat – Have Fun
  18. 18. @eric3000 THE OPPORTUNITY • Be aware of all the places where your prospective students are looking for you online. • Provide useful information with accounts targeted for the appropriate audience. • Use social media to promote people, go behind the scenes, and have fun.
  19. 19. @eric3000 Campaigns
  20. 20. @eric3000 University of Michigan – Facebook Admissions Page
  21. 21. @eric3000 University of Michigan - #MyUMich on Instagram
  22. 22. @eric3000 University of Michigan - #MyUMich on Instagram
  23. 23. @eric3000 University of Michigan - Snapchat
  24. 24. @eric3000 University of Michigan - #UMichChat on Twitter
  25. 25. @eric3000 Frostburg State University – Profiling Faculty, Staff & Students
  26. 26. @eric3000 Frostburg State University – Profiling Faculty, Staff & Students
  27. 27. @eric3000 Frostburg State University – UGC with #Instafrostburg
  28. 28. @eric3000 Frostburg State University – UGC with #Instafrostburg
  29. 29. @eric3000 Ryerson University - Creating a Pipeline
  30. 30. @eric3000 Ryerson University – Social Handoff When students are admitted, they get personalized Tweets that advise them which university accounts they should follow as current students. This digital hand-off ensures that enrolled students Tweet questions to @RUStudentLife and @AskMeRU, two accounts that are properly staffed to handle them.
  31. 31. @eric3000 Questions?
  32. 32. @eric3000 Twitter: @eric3000 THANK YOU!

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