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What’s Google been up to lately?

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What’s Google been up to lately?

  1. 1. Search Quality & Web SpamSeries of various algorithms and iterations.
  2. 2. Index Bloating• Thin, automated, repetitive content pages• Indexable search results and tags• „SEO‟ keyword pagesReference:googlewebmastercentral.blogspot.com.au/2011/05/more-guidance-on-building-high-quality.html
  3. 3. Poor UX• Ad placement• Navigation, Design & LayoutReference:http://googlewebmastercentral.blogspot.com.au/2012/01/page-layout-algorithm-improvement.html
  4. 4. Over-Optimisation• Inbound Links: Anchor Text• On-Page Tricks• Keyword StuffingReference:support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
  5. 5. Link Schemes• Automated• Blog Networks• Spam• Mass-Scale „Clever‟ TacticsReference:seomoz.org/ugc/why-link-schemes-fail
  6. 6. Penalty.What to do?- Technical Problems.- Algorithmic Filters.- Manual Action.- Actual Penalties.
  7. 7. Traffic /RankingsAffectedNo YesLink WarningNoYesTechnical AuditTechnical Issues?No YesFixPreventativeLink AuditSitewideNo YesSelectiveLink AuditDe-indexed YesNoLink RemovalDetermine AffectedPages & KeywordsReconsideration RequestDisavow
  8. 8. Helpful Tips.And time savers.
  9. 9. Inbound links with rel=“nofollow”Not part of Google‟s link graph.Can‟t help. Can‟t harm. Period.
  10. 10. Links from de-indexed networksNo longer have the capacity to harm youCan harm if re-included, which is unlikely.
  11. 11. Google Webmaster ToolsIt‟s enough to clean links exported from GWTNo need to pay for additional tools. Nice!
  12. 12. Don‟t remove all your linksIdentify bad links and remove in stages.Document and communicate frequently.

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