This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Session discusses a new solution offering advanced SEO capabilities for WordPress authors.
Session 2 from RankAbove's SEO workshop for developers. Senior Analyst Kalman Labovitz covers tips for schema, on-page elements (default vs manual, marketing vs dev), breadcrumbs and internal linking, and server responses.
A lot of web designers will undersell or oversell free CMS products. Know what questions to ask and what you're getting into. Some are complex, some are simple. Know your CMS!
Session 2 from RankAbove's SEO workshop for developers. Senior Analyst Kalman Labovitz covers tips for schema, on-page elements (default vs manual, marketing vs dev), breadcrumbs and internal linking, and server responses.
A lot of web designers will undersell or oversell free CMS products. Know what questions to ask and what you're getting into. Some are complex, some are simple. Know your CMS!
Trish Perkins' new slide show for her popular TechThursday series in the Triad area of North Carolina. The WordPress show is an introduction to the important Content Management System, open source and free WordPress.
How to Boost the performance of your Wordpress powered websitesPratik Jagdishwala
Pratik has 12 years of experience in the Hosting industry and knows what are the kind of limitations hosting providers implement on their servers. He has insight on what works on these servers and what does not. He is looking to share this experience with the all of us and share the tricks that work with most of the hosting providers. These tweaks should help you to get maximum performance from your current package without spending anything on resources or additional upgrades or services.
My slides from the BlueGlass LA presentation on WordPress. Geared towards marketers and users (not developers) it gives a good look into strong site management.
Word press plugins speed datingWordPress Plugin Speed Dating Mykl Roventine
Have you been hurt by a plugin in the past? Don't know where to start looking for your perfect match? We'll simplify the selection process to reveal the must-haves, the most useful and the next great WordPress plugin to capture your heart. Presented at MinneBar, April 2012
Importance of Content Writing & Marketing for Plugin DevelopersVishal Kothari
We live in a virtual world. It’s important for everybody to connect, especially for Developers.
If Development is your strength, then Marketing & Content Writing can only magnify that strength. For anyone, it’s important to open new avenues & that’s where Developers lack behind.
Whether you’re a Freelancer or an Agency, this session will take you through some tips that will help you maximize your reach & take it to a larger audience.
This talk discusses the importance of having a Content Strategy for your products. It also explains how essential it is to have an About Us page that has a personal touch.
It's all about Loving Your Website.
Presented at WordCamp Sydney 2012.
WordPress plugins background and a huge list of plugins in many different categories.
Go to http://wphow.org for more WordPress help.
Have you ever upgraded your theme and had your customizations wiped out? In this presentation, we'll talk about what a child theme is, why you should use one, how to set one up, and possible alternatives. We'll use the Twenty Seventeen theme (the default theme that comes with a fresh WordPress install) as an example. We'll also go through a quick demo of its features.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Audience questions drive this session. The panelists will discuss live topics on SEO.
Learn about the basics of Search Engine Optimisation for popular search engines like Bing and Google, including an overview of content, page structure, Google Analytics, SEO for Content Management Systems, and more.
Trish Perkins' new slide show for her popular TechThursday series in the Triad area of North Carolina. The WordPress show is an introduction to the important Content Management System, open source and free WordPress.
How to Boost the performance of your Wordpress powered websitesPratik Jagdishwala
Pratik has 12 years of experience in the Hosting industry and knows what are the kind of limitations hosting providers implement on their servers. He has insight on what works on these servers and what does not. He is looking to share this experience with the all of us and share the tricks that work with most of the hosting providers. These tweaks should help you to get maximum performance from your current package without spending anything on resources or additional upgrades or services.
My slides from the BlueGlass LA presentation on WordPress. Geared towards marketers and users (not developers) it gives a good look into strong site management.
Word press plugins speed datingWordPress Plugin Speed Dating Mykl Roventine
Have you been hurt by a plugin in the past? Don't know where to start looking for your perfect match? We'll simplify the selection process to reveal the must-haves, the most useful and the next great WordPress plugin to capture your heart. Presented at MinneBar, April 2012
Importance of Content Writing & Marketing for Plugin DevelopersVishal Kothari
We live in a virtual world. It’s important for everybody to connect, especially for Developers.
If Development is your strength, then Marketing & Content Writing can only magnify that strength. For anyone, it’s important to open new avenues & that’s where Developers lack behind.
Whether you’re a Freelancer or an Agency, this session will take you through some tips that will help you maximize your reach & take it to a larger audience.
This talk discusses the importance of having a Content Strategy for your products. It also explains how essential it is to have an About Us page that has a personal touch.
It's all about Loving Your Website.
Presented at WordCamp Sydney 2012.
WordPress plugins background and a huge list of plugins in many different categories.
Go to http://wphow.org for more WordPress help.
Have you ever upgraded your theme and had your customizations wiped out? In this presentation, we'll talk about what a child theme is, why you should use one, how to set one up, and possible alternatives. We'll use the Twenty Seventeen theme (the default theme that comes with a fresh WordPress install) as an example. We'll also go through a quick demo of its features.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Audience questions drive this session. The panelists will discuss live topics on SEO.
Learn about the basics of Search Engine Optimisation for popular search engines like Bing and Google, including an overview of content, page structure, Google Analytics, SEO for Content Management Systems, and more.
Search Engine Optimisation - SEO basic trainingPaolo Margari
What is SEO (in 2019), what are the challenges for the team organisation, the priorities to consider, the risks, the tools, the opportunities?
This training covers a wide range of topics about Search Engine Optimization.
From a presentation to the Canadian Marketing Association Manitoba Chapter.
Learn the basics of navigating the Wordpress backend, changing themes, configuring critical out-of-the-box settings, installing must-have plugins to add features for things like SEO and content sharing, and general best practices for posting pages or blog posts.
A WordPress workshop geared towards Travel Writers, including advice on choosing themes and plugins, managing multiple author blogs, and SEO for WordPress.
Yoast SEO is the most popular choice for doing some of the heavy lifting when optimising your site for search engines and social platforms. With millions of active installs, most WordPress sites are using this plugin, but like all good tools, you still need to use it correctly and put in the work yourself to see results.
This talk was delivered at the Melbourne WordPress Meetup in March 2018, I covered what's new in the latest release of Yoast SEO, as well as the fundamental areas you need to focus on to ensure you content can be found in the search engines.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
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Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Important factors of SEO, on-page SEO, off-page SEO, keyword research, google indexing, google bot, types of keywords, points to consider while doing SEO
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. New SEO Approaches for
WordPress
New Capabilities
That You Should Love
(Yes, TL;DR Blog Post)
Presented by Bruce Clay
2. • This session is for authors that use WordPress and need powerful
SEO assistance
• This session is to create awareness of WordPress SEO capabilities
via a new plugin
• This session is to help you jump ahead of your competition
This Presentation
3. • Google is in the business of making money
• Google does not care if WE rank (or not)
• Google cares only that there is a quality site that answers the
query to the total satisfaction of the searcher first time every time
• Google cares only that every searcher clicks on an ad
• And that the CMS-generated code is spiderable
Givens About Google
4. Google dedicates engineering team to accelerate
development of WordPress ecosystem
“Google's partnership with WordPress aims to jump-start the platform's support
of the latest web technologies -- particularly those involving performance &
mobile experience.”
• And Google is hiring WordPress experts
Givens for WordPress
5. • WordPress is for US, not for Google
• WordPress is not about SEO or even ranking (except speed)
• WordPress is about on-page content
• WordPress is “open”, allowing plugins
• FREE plugins are for hobbyists or provide basic capabilities
• What you do to optimize in WordPress is similar to what you do for
any other CMS
Givens for WordPress
6. • On-Page SEO Cares about only a few things
• Head Section – Title and Description (and Keywords) Tags
• Body Section – Headings, content, images, schema
• SEO Directives – robots, canonical
• If local then read this:
https://www.bruceclay.com/blog/local-seo-search-ranking-factors/
WordPress SEO
7. • All in One SEO Pack / Yoast (dominant free SEO packages)
• Automatic SEO Links / SEO Smart Links / Broken Link Checker / Nofollow
Post
• Google XML Sitemaps
• Jetpack
• Quick Page Post Redirect
• SEMRush for keyword and competitor analysis
• GA / GSC / Google Keyword Planner / Page Speed
• Majestic / AHREFS/ Open Site Explorer
• WebPageTest.org / AMP for WP / W3 Total Cache
WordPress SEO Tools List
8. • Current Generation of WP SEO
• Very limited guidance
• Do It Yourself approach
• In-your browser
• One keyword focus (usually)
• One page focus
• You usually need multiple plugins
• Lack of integrated data to do more than basic SEO
WordPress SEO Issues
9. • “Active Guidance” – The Next Generation of WP SEO
• Integrated Analytics
• Integrated Competitor analysis
• Guidelines for improvement
• Alerts and warnings
• Inexpensive
• With Support
• Consulting and Training available
WordPress SEO Solutions
11. • Plugin Name: Bruce Clay SEO for WP
• Patented SaaS solution with API layer initially tied to WP
• Designed to complement leading free SEO plugins
• The fee for the plugin and the SEOToolSet together ≈ $25/month and
includes technical support
• Some agency Pricing is available
• Pre-release pricing – billed only at release: 6 months for $90
WordPress SEO Now