The document provides tips for search engine optimization (SEO) in 2013. It recommends diversifying online activities rather than relying on one source for traffic. Cleaning links and trimming unnecessary pages are suggested to consolidate efforts. Focusing on website speed, mobile optimization, and measuring analytics are also advised. Authorship and building quality backlinks from industry contacts are presented as opportunities, while spammy tactics like link buying are warned against. Analyzing, creating, and promoting content is highlighted as an inbound marketing approach.

2. About George

3. Myspace Generation

4. x5 = $150

5. More sites, more money!
x5 = $150
x10 = $PROFIT

7. Google isn’t reinventing the wheel
 Shortcuts are risky
 Produce useful information
 Build links to acquire traffic
 Clean your own backyard
 Don’t put all your eggs in the
one basket

8. What’s significant
in 2013?

9. Panda in Everflux
1. No need to fear the next refresh or
wait in hope
2. Easier to monitor changes than
suffer big ones
3. Easier to determine if you’re
moving in the right direction

10. “Venice-Like” Update

11. Melbourne Brisbane

12. Penguin 2.0
• Smarter – deeper links
• 3.1% vs 2.3%
• There will be more penguins

13. Keeping ontop of change

14. hreflang="x"
<link rel="alternate"
href="http://example.com/"
hreflang="x-default" />
<link rel="alternate"
href="http://example.com/en-us"
hreflang="en-us" />
<link rel="alternate"
href="http://example.com/en-gb"
hreflang="en-gb" />
<link rel="alternate"
href="http://example.com/en-au"
hreflang="en-au" />

15. What now?

16. Your SEO backyard

17. Link building
You
Competitor
Competitor
Content is King!
Do what’s best for the
user!
Right guys...?
I have a blog network
I spam .edu forums
I buy expired domains

19. Commercialisation is bad…
“SEO”
Social Bookmarking
Comment Spam
Article Directories
Guest Blogging
Directories
Social Metrics

20. Inbound Marketing

21. Analyse Create Promote

22. Analyse Create Promote

23. Analyse Create Promote

24. Authorship
“information tied to verified
online profiles will be ranked
higher than content without
such verification”
Eric Schmidt, Executive Chairman, Google

25. Good publisher
Talk about what you know
Bad publisher
Publishes useful information
Publishes crap
Spams social
Gets social shares
naturally

26. Diversify AND Consolidate

27. •Your network of industry contacts
•Worry about how to remarket
•Think outside of search to capture
users
Diversify

28. •Trim unnecessary pages
•Write for the user, not search
•Assess & clean your links
Consolidate

29. Look at your website speed
“we're including a new
signal in our search ranking
algorithms: site speed”
Google

30. Concentrate on website speed
 Google PageSpeed Insights
 Webmaster Tools -> Site Performance
 WebPageTest.org

31. Pay Attention to Mobile
 Phones & Tablets > PC’s
 Only 10% have a mobile site
or application
 1 in 5 run mobile targeted
campaigns

32. http://au.businessinsider.com/smartphone-sales-wil-reach-16-billion-2013-2

33. Measure everything
1. Multiplatform tracking
2. Simplified features
3. New data

34. Nice Backyard

35. Questions?
@dejanseo