Google defines a low quality website as having one or more of the following characteristics: 1. Low quality or insufficient main content that lacks expertise and effort. Automated or copied content from other sites is a red flag. 2. A lack of authoritativeness, expertise, or trustworthiness especially on topics that require authoritative sources. 3. A negative reputation from poor customer service or low ratings on review sites. 4. Unhelpful or distracting supplementary content and poor page design that draws attention away from the main content or makes it hard to read. 5. Lacking care and maintenance with broken links, images, and outdated content. Frequent updates are needed to stay current