Get approval from Google AdSense, Learn how to place Ads, Earn from Google AdSense.

1. AdSense
(+Design Samples/Practical Demo)
Digital Marketing Workshop
partner@edu4sure.com
+91-95.5511.5533Edu4sure.com

2. AdSense
 CPC Advertising Program

3. AdSense Alternatives
But
Why Google AdSense
Parameter AdSense Media.Net PropellerAds Adsterra PopCash
Income $1 to $3 CPM $1 to $5 CPM $0.02 CPM $0.47 CPM
$1.5 to $3
CPM
Owner Google Yahoo PropellerAds AdSterra PopCash
No of Users
(In Million)
11.1 Around 2.8 0.15 0.01+ 0.05+
Minimum
Payout
$100 $100 $5
$100 to
$1000
$10

4. Google AdSense Concepts
 Define
 Free
 How to do it? (HTML)
 What kind of Ads? (Text, Images, Videos)
 How the ads are decided?
 Who pays?

5. Terminology
 Page Impressions
 Cost Per Click (CPC)
 Cost Per Thousand Impressions (CPM)
 Click Through Rate (CTR)
 Page Revenue Per Thousand Impressions (RPM)

6. How Much You Earn?
 $1 to $3 (Pay Per 1000 Impression)
 CPC
 Visitors volume, your niche, quality of content, traffic source (country tier),
quality of ads and the number of advertisers

7. Where To Use Google AdSense?
 BLOG, FORUMS
 Any website that is getting regular traffic is well suited for AdSense.

8. Best Practices To Get Approval
 Privacy Policy
 About Page & Contact Page
 Email Verification
 Minimum number of posts & Content Type
 Design
 Providing value
 Top level Domain
 Other Ad Networks
 SEO implementation

9. Precautions Before Applying For Approval
 Contains unique content
 Adds value to visitors
 Enough content?
 Old enough?
 Grabs advertisers?

10. Pr0cess
 Go to https://www.google.com/adsense

14. Types Of Ads

16. Where To Add HTML?
 Auto Ads & In-page Ads: No code required, just flip the settings as ON
 Display Ads & Link Ads: Blog Sidebar Widget
 In-article Ads & In-feed Ads: Ad Inserter Plug-in

17. Designing Ads - Points To Remember
 Color theme of the site
 Size
 Border
 Placement
 Which pages

18. Google Suspended My Account
 Paid Traffic
 Never click on your own ads
 Low Quality Websites
 Content Violations
 Copyrighted Material
 Made for AdSense sites
 Using automated robots to click

19. Tricks To Earn More
 Place the ads at prominent locations – middle or after the article
 Publish High-Quality Content Consistently
 Ad Variety
 Activate the ads on mobile device as well
 Use keywords wisely in SEO
 Best performing ad sizes
 300X250 (most popular)
 160X600 (easily fits the sidebar)
 336X380 (best fit for text only ad)

20. FAQ
 Can Ads be shown on mobile devices? Yes, plug-ins give us that control
 Can I create AdSense for AMP? Yes
 Can I find which Ad or category has highest CTR? Yes, through experiment
 Can I block competitors’ ads or vulgar ads? Yes

21. AdSense Helps Publishers
 How?
 Access to a large pool of advertisers
 Provides flexible ad control to manage format, size and frequency
 Provides analytics tool for revenue optimization

22. Google Optimizes Revenue For Publishers
 How?
 AdSense provides Dashboard
 Provides Optimization option
 Helps to experiment

23. AdSense Dashboard
 Home
 Ads
 Blocking Controls – All Sites
 Optimization & Experiments
 Account – Access & Authorization

24. +91-95.5511.5533Edu4sure.com
partner@edu4sure.com
You can implement in your
Website now & Start earning
“DIY- Do It yourself”
Project will be assigned to the
participants who want to learn.
Participant must dedicate few
hours per week.