SlideShare a Scribd company logo
1 of 27
Do you own a “cash cow”? How Career Professionals Can Generate Advertising Revenue from Their Websites Susan P. Joyce Publisher Job-Hunt.org August 22, 2008
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How the Process Works Follow the Bouncing Browser ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Ads Evaluate Your Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Ads Basic Internet Advertising Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Ads  Revenue Generation Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Ads  Revenue Generation Terms ,[object Object],[object Object],[object Object],[object Object]
How to Get Ads Start Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Ads  What Do Advertisers Want? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Ads  Your Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Ads  Site Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Ads  Evaluating Advertisers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to Put Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to Put Ads Taking an Ad Tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ad format examples from Google.
Control Over Advertisers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*  CJ = CommissionJunction.com  CB = ClickBank
Control Over Advertisers: Indeed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Control Over Advertisers: Amazon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job-Hunt’s Amazon store.
Control Over Advertisers: Google ,[object Object],[object Object],[object Object],[object Object],[object Object]
Control Over Advertisers: CommissionJunction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How the Numbers Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Paid ,[object Object],[object Object],[object Object],[object Object]
Getting Paid Basis of Payment ,[object Object],[object Object],[object Object],[object Object]
How to Increase Ad Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Website Privacy Policy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cautions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gotcha’s: On the Advertiser Side ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gotcha’s: From User Side ,[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Revised: Developing an Online Marketing Plan
Revised: Developing an Online Marketing PlanRevised: Developing an Online Marketing Plan
Revised: Developing an Online Marketing PlanTony Passey
 
Micro Share Web Seminar
Micro Share Web SeminarMicro Share Web Seminar
Micro Share Web Seminarbjschimmel
 
Internet Marketing 101: Pay Per Click Basics
Internet Marketing 101: Pay Per Click BasicsInternet Marketing 101: Pay Per Click Basics
Internet Marketing 101: Pay Per Click BasicsWhole Brain Group, LLC
 
An Overview of Google Adwords
An Overview of Google AdwordsAn Overview of Google Adwords
An Overview of Google Adwordskondamanasa
 
Amiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing SolutionsAmiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing SolutionsAmiro Consulting
 
Google Ads PPC Training (Advanced)
Google Ads PPC Training (Advanced)Google Ads PPC Training (Advanced)
Google Ads PPC Training (Advanced)Laurie Beasley
 
Intro to Paid Online Marketing
Intro to Paid Online MarketingIntro to Paid Online Marketing
Intro to Paid Online MarketingAmit Klein
 
Online Advertising for Small Businesses
Online Advertising for Small BusinessesOnline Advertising for Small Businesses
Online Advertising for Small BusinessesAcuity Scheduling
 
Web Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoekWeb Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoekE-Nor
 
Create a Perpetual Motion Machine for Keyword Research #Zenith2016
Create a Perpetual Motion Machine for Keyword Research #Zenith2016Create a Perpetual Motion Machine for Keyword Research #Zenith2016
Create a Perpetual Motion Machine for Keyword Research #Zenith2016John Lee
 
Entertainment Sophie
Entertainment SophieEntertainment Sophie
Entertainment Sophienetroi
 
Sem google ads & ppc c
Sem google ads & ppc  cSem google ads & ppc  c
Sem google ads & ppc cSeoSameer1
 
Online Advertising & Analytics for the Writer
Online Advertising & Analytics for the WriterOnline Advertising & Analytics for the Writer
Online Advertising & Analytics for the WriterTom Haney
 
Google Adwords Explained
Google Adwords ExplainedGoogle Adwords Explained
Google Adwords ExplainedSaloni Jain
 
Affiliate Marketing Ecosystem Landscape in Canada Updated
Affiliate Marketing Ecosystem Landscape in Canada UpdatedAffiliate Marketing Ecosystem Landscape in Canada Updated
Affiliate Marketing Ecosystem Landscape in Canada UpdatedgarnerOne Media
 
Online marketing presentation
Online marketing presentationOnline marketing presentation
Online marketing presentationYaser Hijjawi
 

What's hot (20)

Revised: Developing an Online Marketing Plan
Revised: Developing an Online Marketing PlanRevised: Developing an Online Marketing Plan
Revised: Developing an Online Marketing Plan
 
Micro Share Web Seminar
Micro Share Web SeminarMicro Share Web Seminar
Micro Share Web Seminar
 
What is Retargeting?
What is Retargeting?What is Retargeting?
What is Retargeting?
 
Internet Marketing 101: Pay Per Click Basics
Internet Marketing 101: Pay Per Click BasicsInternet Marketing 101: Pay Per Click Basics
Internet Marketing 101: Pay Per Click Basics
 
An Overview of Google Adwords
An Overview of Google AdwordsAn Overview of Google Adwords
An Overview of Google Adwords
 
Affliate marketing
Affliate marketingAffliate marketing
Affliate marketing
 
Amiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing SolutionsAmiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing Solutions
 
Google Ads PPC Training (Advanced)
Google Ads PPC Training (Advanced)Google Ads PPC Training (Advanced)
Google Ads PPC Training (Advanced)
 
Redington 3D Case Study
Redington 3D   Case StudyRedington 3D   Case Study
Redington 3D Case Study
 
Intro to Paid Online Marketing
Intro to Paid Online MarketingIntro to Paid Online Marketing
Intro to Paid Online Marketing
 
Online Advertising for Small Businesses
Online Advertising for Small BusinessesOnline Advertising for Small Businesses
Online Advertising for Small Businesses
 
Web Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoekWeb Analytics Workshop - Verwijder die blinddoek
Web Analytics Workshop - Verwijder die blinddoek
 
Create a Perpetual Motion Machine for Keyword Research #Zenith2016
Create a Perpetual Motion Machine for Keyword Research #Zenith2016Create a Perpetual Motion Machine for Keyword Research #Zenith2016
Create a Perpetual Motion Machine for Keyword Research #Zenith2016
 
Entertainment Sophie
Entertainment SophieEntertainment Sophie
Entertainment Sophie
 
Sem google ads & ppc c
Sem google ads & ppc  cSem google ads & ppc  c
Sem google ads & ppc c
 
Online Advertising & Analytics for the Writer
Online Advertising & Analytics for the WriterOnline Advertising & Analytics for the Writer
Online Advertising & Analytics for the Writer
 
Say What
Say WhatSay What
Say What
 
Google Adwords Explained
Google Adwords ExplainedGoogle Adwords Explained
Google Adwords Explained
 
Affiliate Marketing Ecosystem Landscape in Canada Updated
Affiliate Marketing Ecosystem Landscape in Canada UpdatedAffiliate Marketing Ecosystem Landscape in Canada Updated
Affiliate Marketing Ecosystem Landscape in Canada Updated
 
Online marketing presentation
Online marketing presentationOnline marketing presentation
Online marketing presentation
 

Viewers also liked

Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentationOpera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentationOpera Mobile Store
 
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted PinsHow an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted PinsJD Prater
 
【SEPTENI HOLDINGS CO.,LTD.】Business Results for 1Q Fiscal Year September 2017
【SEPTENI HOLDINGS CO.,LTD.】Business Results for 1Q Fiscal Year September 2017【SEPTENI HOLDINGS CO.,LTD.】Business Results for 1Q Fiscal Year September 2017
【SEPTENI HOLDINGS CO.,LTD.】Business Results for 1Q Fiscal Year September 2017SEPTENI HOLDINGS CO.,LTD.
 
LUMA's State of Digital Media at DMS 16
LUMA's State of Digital Media at DMS 16LUMA's State of Digital Media at DMS 16
LUMA's State of Digital Media at DMS 16LUMA Partners
 

Viewers also liked (6)

Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentationOpera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
Opera Mediaworks — Mobile Marketing & Advertising Services — 2014 presentation
 
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted PinsHow an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins
How an eCommerce Company Increased Pinterest Revenue by 1042% with Promoted Pins
 
Startup Marketing
Startup MarketingStartup Marketing
Startup Marketing
 
【SEPTENI HOLDINGS CO.,LTD.】Business Results for 1Q Fiscal Year September 2017
【SEPTENI HOLDINGS CO.,LTD.】Business Results for 1Q Fiscal Year September 2017【SEPTENI HOLDINGS CO.,LTD.】Business Results for 1Q Fiscal Year September 2017
【SEPTENI HOLDINGS CO.,LTD.】Business Results for 1Q Fiscal Year September 2017
 
Q317 Results
Q317 Results Q317 Results
Q317 Results
 
LUMA's State of Digital Media at DMS 16
LUMA's State of Digital Media at DMS 16LUMA's State of Digital Media at DMS 16
LUMA's State of Digital Media at DMS 16
 

Similar to Online Advertising Revenue

Brief on Pay Per Click (PPC) for beginners
Brief on Pay Per Click (PPC) for beginnersBrief on Pay Per Click (PPC) for beginners
Brief on Pay Per Click (PPC) for beginnersNisha Garg
 
Online Advertising
Online AdvertisingOnline Advertising
Online Advertisingamalrains
 
Revenue advertising.
Revenue advertising.Revenue advertising.
Revenue advertising.sidath nalaka
 
PPC explained visually
PPC explained visuallyPPC explained visually
PPC explained visuallyGail Mullard
 
Google Adwords Introduction
Google Adwords IntroductionGoogle Adwords Introduction
Google Adwords IntroductionMick Gibson
 
Resultados e Imperdibles de la Web
Resultados e Imperdibles de la WebResultados e Imperdibles de la Web
Resultados e Imperdibles de la WebPablo Capurro
 
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Vorian Agency
 
Ec2009 ch05 online advertising
Ec2009 ch05 online advertisingEc2009 ch05 online advertising
Ec2009 ch05 online advertisingNuth Otanasap
 
Lesson_04_ist402_google_adwords_02
Lesson_04_ist402_google_adwords_02Lesson_04_ist402_google_adwords_02
Lesson_04_ist402_google_adwords_02Jim Jansen
 
How to increase effective CTR, CPC and e CPM of website?
How to increase effective CTR, CPC and e CPM of website?How to increase effective CTR, CPC and e CPM of website?
How to increase effective CTR, CPC and e CPM of website?Compare Infobase Limited
 
Sponsored Ads.guide. dh
Sponsored Ads.guide. dhSponsored Ads.guide. dh
Sponsored Ads.guide. dhDarragh Hayes
 
An Introduction to Online Advertising
An Introduction to Online AdvertisingAn Introduction to Online Advertising
An Introduction to Online AdvertisingMartin Westhead
 
Google adwords Fundamentals by Google - From Digital Marketing Paathshala
Google adwords Fundamentals by Google - From Digital Marketing PaathshalaGoogle adwords Fundamentals by Google - From Digital Marketing Paathshala
Google adwords Fundamentals by Google - From Digital Marketing PaathshalaSimplilearn
 
Online advertise marketing
Online advertise marketingOnline advertise marketing
Online advertise marketingTrupti Chaure
 
Promozoo lunch and learn google adwords jan 2014
Promozoo lunch and learn google adwords jan 2014 Promozoo lunch and learn google adwords jan 2014
Promozoo lunch and learn google adwords jan 2014 Promozoo Limited
 
Google Ad words Tutorial
Google Ad words TutorialGoogle Ad words Tutorial
Google Ad words Tutorialkrunal29
 
Enhance You Presence
Enhance You PresenceEnhance You Presence
Enhance You PresenceSania Jonh
 

Similar to Online Advertising Revenue (20)

Brief on Pay Per Click (PPC) for beginners
Brief on Pay Per Click (PPC) for beginnersBrief on Pay Per Click (PPC) for beginners
Brief on Pay Per Click (PPC) for beginners
 
Online Advertising
Online AdvertisingOnline Advertising
Online Advertising
 
Revenue advertising.
Revenue advertising.Revenue advertising.
Revenue advertising.
 
PPC explained visually
PPC explained visuallyPPC explained visually
PPC explained visually
 
Google Adwords Introduction
Google Adwords IntroductionGoogle Adwords Introduction
Google Adwords Introduction
 
Resultados
ResultadosResultados
Resultados
 
Resultados e Imperdibles de la Web
Resultados e Imperdibles de la WebResultados e Imperdibles de la Web
Resultados e Imperdibles de la Web
 
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
Google Adwords PPC Training Seminar - Vorian Agency - Bunbury, August 2014
 
Ec2009 ch05 online advertising
Ec2009 ch05 online advertisingEc2009 ch05 online advertising
Ec2009 ch05 online advertising
 
Online Advertising
Online AdvertisingOnline Advertising
Online Advertising
 
Lesson_04_ist402_google_adwords_02
Lesson_04_ist402_google_adwords_02Lesson_04_ist402_google_adwords_02
Lesson_04_ist402_google_adwords_02
 
How to increase effective CTR, CPC and e CPM of website?
How to increase effective CTR, CPC and e CPM of website?How to increase effective CTR, CPC and e CPM of website?
How to increase effective CTR, CPC and e CPM of website?
 
Sponsored Ads.guide. dh
Sponsored Ads.guide. dhSponsored Ads.guide. dh
Sponsored Ads.guide. dh
 
An Introduction to Online Advertising
An Introduction to Online AdvertisingAn Introduction to Online Advertising
An Introduction to Online Advertising
 
Google adwords Fundamentals by Google - From Digital Marketing Paathshala
Google adwords Fundamentals by Google - From Digital Marketing PaathshalaGoogle adwords Fundamentals by Google - From Digital Marketing Paathshala
Google adwords Fundamentals by Google - From Digital Marketing Paathshala
 
Online advertise marketing
Online advertise marketingOnline advertise marketing
Online advertise marketing
 
Promozoo lunch and learn google adwords jan 2014
Promozoo lunch and learn google adwords jan 2014 Promozoo lunch and learn google adwords jan 2014
Promozoo lunch and learn google adwords jan 2014
 
Google Ad words Tutorial
Google Ad words TutorialGoogle Ad words Tutorial
Google Ad words Tutorial
 
Enhance You Presence
Enhance You PresenceEnhance You Presence
Enhance You Presence
 
Active search
Active searchActive search
Active search
 

Online Advertising Revenue

  • 1. Do you own a “cash cow”? How Career Professionals Can Generate Advertising Revenue from Their Websites Susan P. Joyce Publisher Job-Hunt.org August 22, 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.