Planning  tomonetize online?<br />
Start Monetizing<br />MONETIZE YOUR WEBSITE<br />MONETIZE SOCIAL MEDIA<br />PROMOTE<br />
Basic Measurements<br />CPM – Cost per thousand, cost per thousand impressions, or times the ad is viewed (not used anymor...
Advertisement Specs<br />Advertisement Types<br /><ul><li> Text Ads
 Image Ads
 Video Ads (pre roll, )
 Background ad
 Flash/Rich Media Ads
 RSS Advertisement
 Tools with Ads
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Planning to Monetize Online?

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If you are planning to monetize online, there are different options, after you have created and position and online presence. Check this presentation to evaluate different scenarios.

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  • CPM were audience is so targeted makes sense to buy CPM
  • Planning to Monetize Online?

    1. 1.
    2. 2. Planning tomonetize online?<br />
    3. 3. Start Monetizing<br />MONETIZE YOUR WEBSITE<br />MONETIZE SOCIAL MEDIA<br />PROMOTE<br />
    4. 4. Basic Measurements<br />CPM – Cost per thousand, cost per thousand impressions, or times the ad is viewed (not used anymore, $50c, 1000)<br />CPC- Cost per click, how much it costs to click the ad (google, yahoo)<br />CTR – click through rate % (impressions/clicks) (effective measurement, used by marketers)<br />CPA – Cost per action/cost per acquisition<br />CONVERSION RATE<br />ENGAGEMENT - ROE<br />
    5. 5. Advertisement Specs<br />Advertisement Types<br /><ul><li> Text Ads
    6. 6. Image Ads
    7. 7. Video Ads (pre roll, )
    8. 8. Background ad
    9. 9. Flash/Rich Media Ads
    10. 10. RSS Advertisement
    11. 11. Tools with Ads
    12. 12. Partnership Tools
    13. 13. Side ads </li></li></ul><li>Goals before Advertising<br /><ul><li> Nielsen
    14. 14. ComScore
    15. 15. Google Page Rank
    16. 16. Alexa
    17. 17. Compete Rank
    18. 18. Social Insights
    19. 19. Audience
    20. 20. Traffic Page Views</li></li></ul><li>Advertising Possibilities<br /><ul><li> Approach Web sites and companies
    21. 21. Employ an advertising agency
    22. 22. Join a banner ad network
    23. 23. Start an affiliate program
    24. 24. Customer
    25. 25. Affiliate site
    26. 26. Merchant site</li></li></ul><li>Advertising planning<br />What to plan:<br />Types of Ad<br />Sizes of Ads to use<br />Determine type of cost (CM, CPC..)<br />Define partners and reach<br />Social banner spots and rules (twitter, facebook, myspace)<br />Affiliate programs<br />
    27. 27. Monetize Social Media<br /><ul><li> Music for Online Campaign
    28. 28. Target Applications
    29. 29. Branded Microsites
    30. 30. Sponsored Live Stream
    31. 31. Video ad agreements
    32. 32. Vevo
    33. 33. Kyte</li></li></ul><li>Monetize Social Media<br /><ul><li> Sponsored Twitts
    34. 34. Sponsored blog Post
    35. 35. Facebook ads profiles
    36. 36. Facebook Apps
    37. 37. Myspace Apps</li></li></ul><li>Authentic<br />monetize<br />development<br />Inspiration<br />Opportunities<br />Measure<br />THANK YOU<br />ONLINE PRESENCE<br />www.arsls.com<br />Easy sharing<br />word-of-mouth<br />

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