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1 of 59
 But if I worried too
much about
publishers'
expectations, I'd
probably paralyze
myself and not be able
to write anything.
 David Baldacci,
American novelist
1
Publisher’s expectations
Mrs Deepa P
Assistant Professor
Govt College of Nursing
Alappuzha
2
Journals
 Key part of the fabric of scholarly
communication.
 An increase of 3% per annum
 (Ulrichsweb, 2012)
3
 Global market for peer reviewed
journals for Science , Technology
and Medicine(STM) is $ 25.2
billion.
 Predicted growth of the market is
4%.
 Presently 17% is e books.
 Outsell 2014
4
Journal add value to the
articles!
Selection Preparation Collection Navigation Preservation
5
Purpose of journals
 For the author
 Connected with the reader
6
Author is connected with the reader---Cyclical process
Carry out
research
Write and
publish research
articles
Read research
articles
Research publication
cycle
7
Canonical functions of the journal
 Registration- establishing author’s precedence and
ownership of an idea.
 Dissemination- communicating the findings to the
intended audience.
 Certification- ensuring quality control by peer review and
rewarding authors.
 Archival record- preserving a fixed version of the paper
for future reference and citation.
 Navigation- providing filters and signposts to relevant
work.
 Ware and Mabe, 2009
8
Purpose of journals
 For the reader
 Easy access to all the relevant research
in their field.
 Use powerful search engines.
 Publisher email alerts to browse or to be
alerted to newly published content in their
favorite journals or on a specific topic.
9
The publishing cycle
 The movement of information between
the different participants in the journal
publishing process.
10
Publishing cycle
11
 It is a matter of
Publish or perish
Visible or Vanished
12
Publish or perish
13
Publisher- definition
 Individual or corporation responsible for
the printing and distribution of digital or
printed publications.
 http://www.businessdictionary.com/definition/publisher.html
14
 Publishers provide a service by
assembling, organizing and
disseminating knowledge.
 Balkwill
15
 5000–10,000 journal publishers globally
 In Scopus there are over 22,748 peer-
reviewed journals, of which more than
3,476 are full open access.
 511 Nursing journals, 24 open access
16
Scopus
17
Science direct
18
Why publish?
 To share your practice with others.
 To increase the impact/visibility of your
work.
 To disseminate your research findings.
 To explore topics of interest.
 To add to the existing body of
knowledge and create new knowledge.
Why publish?
 To gain recognition and establish a track
record in a particular field -
credibility/expertise.
 To enhance your curriculum vitae.
 To market the Library/demonstrate
value.
 To express yourself in a creative
way/personal satisfaction.
20
 Academic publishing is the
subfield of publishing which
distributes academic research and
scholarship.
21
 Forms
 Academic journal article
 Book
 Thesis
22
 The fastest growth rate in the
developing countries.
 In the last two decades- Iran, Republic
of Korea, Turkey, Cyprus, China, and
Oman.
 (Royal Society report, 2004)
23
24
 97.5% of the most cited scientific
articles.
 31 nations.
 Iran, China, India, Brazil, and South
Africa.
2011
 United States
 China
 UK
 Germany
 Japan
 France
 Canada
 (Royal Society report, 2011)
2020
 China
 United States
25
Types of publishing
 Commercial or for-profit enterprise
 Not-for-profit enterprise
 Texts/ journals or both
 STM journals are expensive
26
Goals of a publisher
 To maintain the current share in the market.
 To increase the content published and the attendant
revenues.
 To attract both readers and authors.
 To have journal acquisitions and launch new journals.
 To utilize the digitization.
 To cater to the changing preferences of younger
readers to e-books and the massively reduced cost
and time to market provided by “print-on-demand”
publishing technology.
27
Expectations of the publisher
 From the authors
 From the readers
 From the public
 From the editorial committee
28
 Your idea - research work.
 Your book’s market- reader interest and sales.
 Your book’s competition- similar journals.
 Your credentials and author platform- bio data and
built in readership.
 Your promotion plan- creative and extensive plan.
 Your plans to write more books- more published
works.
 The manuscript or sample chapters.
29
From the authors
Contd..
 Select the journal for publishing their
research.
 Submits the manuscripts to the journal.
 Cite the articles in the journal,
influences the Impact Factor of the
journal.
30
From the readers
 To explore topics of interest.
31
From the public
 Publishers Want Business Partners.
 Expects recognition.
 To gather the advertising revenue to
keep the journal operational.
32
From the editorial
committee
 To maintain the standard of the journal.
 To maintain the reputation, credibility
and expertise.
 To maintain the quality of the articles
by excellent peer review.
33
Eight reasons to accept a
paper- Elsevier
1. It provides insight into an important
issue .
2. The insight is useful to people who
make decisions.
3. The insight is used to develop a
framework or theory.
4. The insight stimulates new, important
questions.
34
5. The methods used to explore the issue
are appropriate.
6. The methods used are applied
rigorously and explain why and how the
data support the conclusions.
7. Connections to prior work in the field
or from other fields are made.
8. The article tells a good story.
35
10 Most Frequent Reasons for
Manuscript Rejection
1. Inappropriate or incomplete statistics.
2. Over interpretation of results.
3. Inappropriate or suboptimal
instrumentation.
4. Sample too small or biased.
5. Text difficult to follow.
Bordage G
36
6. Insufficient problem statement.
7. Inaccurate or inconsistent data
reported.
8. Incomplete, inaccurate, or outdated
review of the literature.
9. Insufficient data presented.
10. Defective tables or figures.
37
Authors’ expectations of the
publishers
38
 “For authors, the lesson is simple: be
prepared for disappointment with your
publisher, and think yourself lucky if
you have few complaints”
39
Problems faced by authors
 These included poor publicity, lack of
continuity in the editorial department,
late payment of royalties and advances,
and lack of communication by the
publisher.
40
Authors expected publishers….
 To provide enthusiasm, excitement,
support, encouragement and a gate-
keeping role.
41
 Professionalism and publishing expertise,
including appropriate feedback skills, were
expected from publishers.
42
 Authors assumed that publishers
would respect their sense of
ownership, and communicate clearly
to them opinions about their work.
 Authors perceived that the publishers
were providing a service.
43
Online journals
44
 An e journal is a digital periodical that
publishes on the Internet or World Wide
Web (WWW).
45
 The digitization has revolutionized
journal publishing.
 Resulting in both opportunities and
challenges for traditional journal
publishers.
46
25% of publishers see that they are
lagging behind
An in-depth study analyzing digital transformation
in the publishing industry
47
Changing the face of journal
publishing
 The explosion of data
 Nursing in google- About 50,50,00,000
results (0.76 seconds)
 Emergence of new players such as
Google
 New business models like Open Access
 New content
 New consumers and producers
48
49
50
51
New content
 Interactive plots viewer (iplots)- actual data
set
 AudioSlides- 5-minute, webcast-style
presentations in which you can present your
research.
 Interactive Map Viewer
 Virtual Microscope
 3D models
 Data base linking
52
Ensure future growth and
success
 By continuing to collaborate with
existing stakeholders.
 Building partnerships with the
newcomers.
 By maintaining and promoting the
quality of content.
53
NIMHANS
54
55
Summary
 Publishing means respectability, scope
and acceptance in the scientific
community.
 It is a validation of the research done.
56
Nurses should publish
 Unacknowledged ‘voiceless’ members of
the health care sector
57
Happy publishing!!
58
References
 Kirchhof Ana Lucia Cardoso, Lacerda Maria Ribeiro. Challenges and prospects
for publishing articles - consideration based on statements from authors and
publishers. Texto contexto - enferm. [Internet]. 2012 Mar
[cited 2017 Apr 20] ; 21( 1 ): 185-193. Available from:
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-
07072012000100021&lng=en. http://dx.doi.org/10.1590/S0104-
07072012000100021.
 Bordage G. Reasons reviewers reject and accept manuscripts: the strengths
and weaknesses in medical education reports. Acad Med 2001 76(9):889–896.
 http://www.elsevier.co.in/web/default.aspx
 http://epubs.surrey.ac.uk/788061/1/Phillips,_Saunders,_Pandit_and_Chetty_-
_The_nature_of_the_relationship_betweenauthors_and_publishers%5B1%5D.
pdf
 CAMPBELL, R. and MEADOWS, A. (2011), Scholarly journal publishing: where
do we go from here?. Learned Publishing, 24: 171–181.
doi:10.1087/20110305 59

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Publishers' expectations- Nursing perspective

  • 1.  But if I worried too much about publishers' expectations, I'd probably paralyze myself and not be able to write anything.  David Baldacci, American novelist 1
  • 2. Publisher’s expectations Mrs Deepa P Assistant Professor Govt College of Nursing Alappuzha 2
  • 3. Journals  Key part of the fabric of scholarly communication.  An increase of 3% per annum  (Ulrichsweb, 2012) 3
  • 4.  Global market for peer reviewed journals for Science , Technology and Medicine(STM) is $ 25.2 billion.  Predicted growth of the market is 4%.  Presently 17% is e books.  Outsell 2014 4
  • 5. Journal add value to the articles! Selection Preparation Collection Navigation Preservation 5
  • 6. Purpose of journals  For the author  Connected with the reader 6
  • 7. Author is connected with the reader---Cyclical process Carry out research Write and publish research articles Read research articles Research publication cycle 7
  • 8. Canonical functions of the journal  Registration- establishing author’s precedence and ownership of an idea.  Dissemination- communicating the findings to the intended audience.  Certification- ensuring quality control by peer review and rewarding authors.  Archival record- preserving a fixed version of the paper for future reference and citation.  Navigation- providing filters and signposts to relevant work.  Ware and Mabe, 2009 8
  • 9. Purpose of journals  For the reader  Easy access to all the relevant research in their field.  Use powerful search engines.  Publisher email alerts to browse or to be alerted to newly published content in their favorite journals or on a specific topic. 9
  • 10. The publishing cycle  The movement of information between the different participants in the journal publishing process. 10
  • 12.  It is a matter of Publish or perish Visible or Vanished 12
  • 14. Publisher- definition  Individual or corporation responsible for the printing and distribution of digital or printed publications.  http://www.businessdictionary.com/definition/publisher.html 14
  • 15.  Publishers provide a service by assembling, organizing and disseminating knowledge.  Balkwill 15
  • 16.  5000–10,000 journal publishers globally  In Scopus there are over 22,748 peer- reviewed journals, of which more than 3,476 are full open access.  511 Nursing journals, 24 open access 16
  • 19. Why publish?  To share your practice with others.  To increase the impact/visibility of your work.  To disseminate your research findings.  To explore topics of interest.  To add to the existing body of knowledge and create new knowledge.
  • 20. Why publish?  To gain recognition and establish a track record in a particular field - credibility/expertise.  To enhance your curriculum vitae.  To market the Library/demonstrate value.  To express yourself in a creative way/personal satisfaction. 20
  • 21.  Academic publishing is the subfield of publishing which distributes academic research and scholarship. 21
  • 22.  Forms  Academic journal article  Book  Thesis 22
  • 23.  The fastest growth rate in the developing countries.  In the last two decades- Iran, Republic of Korea, Turkey, Cyprus, China, and Oman.  (Royal Society report, 2004) 23
  • 24. 24  97.5% of the most cited scientific articles.  31 nations.  Iran, China, India, Brazil, and South Africa.
  • 25. 2011  United States  China  UK  Germany  Japan  France  Canada  (Royal Society report, 2011) 2020  China  United States 25
  • 26. Types of publishing  Commercial or for-profit enterprise  Not-for-profit enterprise  Texts/ journals or both  STM journals are expensive 26
  • 27. Goals of a publisher  To maintain the current share in the market.  To increase the content published and the attendant revenues.  To attract both readers and authors.  To have journal acquisitions and launch new journals.  To utilize the digitization.  To cater to the changing preferences of younger readers to e-books and the massively reduced cost and time to market provided by “print-on-demand” publishing technology. 27
  • 28. Expectations of the publisher  From the authors  From the readers  From the public  From the editorial committee 28
  • 29.  Your idea - research work.  Your book’s market- reader interest and sales.  Your book’s competition- similar journals.  Your credentials and author platform- bio data and built in readership.  Your promotion plan- creative and extensive plan.  Your plans to write more books- more published works.  The manuscript or sample chapters. 29 From the authors
  • 30. Contd..  Select the journal for publishing their research.  Submits the manuscripts to the journal.  Cite the articles in the journal, influences the Impact Factor of the journal. 30
  • 31. From the readers  To explore topics of interest. 31
  • 32. From the public  Publishers Want Business Partners.  Expects recognition.  To gather the advertising revenue to keep the journal operational. 32
  • 33. From the editorial committee  To maintain the standard of the journal.  To maintain the reputation, credibility and expertise.  To maintain the quality of the articles by excellent peer review. 33
  • 34. Eight reasons to accept a paper- Elsevier 1. It provides insight into an important issue . 2. The insight is useful to people who make decisions. 3. The insight is used to develop a framework or theory. 4. The insight stimulates new, important questions. 34
  • 35. 5. The methods used to explore the issue are appropriate. 6. The methods used are applied rigorously and explain why and how the data support the conclusions. 7. Connections to prior work in the field or from other fields are made. 8. The article tells a good story. 35
  • 36. 10 Most Frequent Reasons for Manuscript Rejection 1. Inappropriate or incomplete statistics. 2. Over interpretation of results. 3. Inappropriate or suboptimal instrumentation. 4. Sample too small or biased. 5. Text difficult to follow. Bordage G 36
  • 37. 6. Insufficient problem statement. 7. Inaccurate or inconsistent data reported. 8. Incomplete, inaccurate, or outdated review of the literature. 9. Insufficient data presented. 10. Defective tables or figures. 37
  • 38. Authors’ expectations of the publishers 38
  • 39.  “For authors, the lesson is simple: be prepared for disappointment with your publisher, and think yourself lucky if you have few complaints” 39
  • 40. Problems faced by authors  These included poor publicity, lack of continuity in the editorial department, late payment of royalties and advances, and lack of communication by the publisher. 40
  • 41. Authors expected publishers….  To provide enthusiasm, excitement, support, encouragement and a gate- keeping role. 41
  • 42.  Professionalism and publishing expertise, including appropriate feedback skills, were expected from publishers. 42
  • 43.  Authors assumed that publishers would respect their sense of ownership, and communicate clearly to them opinions about their work.  Authors perceived that the publishers were providing a service. 43
  • 45.  An e journal is a digital periodical that publishes on the Internet or World Wide Web (WWW). 45
  • 46.  The digitization has revolutionized journal publishing.  Resulting in both opportunities and challenges for traditional journal publishers. 46
  • 47. 25% of publishers see that they are lagging behind An in-depth study analyzing digital transformation in the publishing industry 47
  • 48. Changing the face of journal publishing  The explosion of data  Nursing in google- About 50,50,00,000 results (0.76 seconds)  Emergence of new players such as Google  New business models like Open Access  New content  New consumers and producers 48
  • 49. 49
  • 50. 50
  • 51. 51
  • 52. New content  Interactive plots viewer (iplots)- actual data set  AudioSlides- 5-minute, webcast-style presentations in which you can present your research.  Interactive Map Viewer  Virtual Microscope  3D models  Data base linking 52
  • 53. Ensure future growth and success  By continuing to collaborate with existing stakeholders.  Building partnerships with the newcomers.  By maintaining and promoting the quality of content. 53
  • 55. 55
  • 56. Summary  Publishing means respectability, scope and acceptance in the scientific community.  It is a validation of the research done. 56
  • 57. Nurses should publish  Unacknowledged ‘voiceless’ members of the health care sector 57
  • 59. References  Kirchhof Ana Lucia Cardoso, Lacerda Maria Ribeiro. Challenges and prospects for publishing articles - consideration based on statements from authors and publishers. Texto contexto - enferm. [Internet]. 2012 Mar [cited 2017 Apr 20] ; 21( 1 ): 185-193. Available from: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104- 07072012000100021&lng=en. http://dx.doi.org/10.1590/S0104- 07072012000100021.  Bordage G. Reasons reviewers reject and accept manuscripts: the strengths and weaknesses in medical education reports. Acad Med 2001 76(9):889–896.  http://www.elsevier.co.in/web/default.aspx  http://epubs.surrey.ac.uk/788061/1/Phillips,_Saunders,_Pandit_and_Chetty_- _The_nature_of_the_relationship_betweenauthors_and_publishers%5B1%5D. pdf  CAMPBELL, R. and MEADOWS, A. (2011), Scholarly journal publishing: where do we go from here?. Learned Publishing, 24: 171–181. doi:10.1087/20110305 59

Editor's Notes

  1. No mans land, the last mile , the guilty
  2. What is Ulrich's™? A: Ulrich's™ is the authoritative source of bibliographic and publisher information on more than 300,00 periodicals of all types academic and scholarly journals, Open Access publications, peer-reviewed titles, popular magazines, newspapers, newsletters and more from around the world. It covers all subjects, and includes publications that are published regularly or irregularly and that are circulated free of charge or by paid subscription.
  3. Registration= third-party establishment by date-stamping of the author’s precedence and ownership of an idea navigation, that is, providing filters and signposts to relevant work amid the huge volume of published material (and increasingly to related material, such as datasets).
  4. Two maxims of academia Publish or perish" is a phrase coined to describe the pressure in academia to rapidly and continually publish academic work to sustain or further one's career
  5. Individual or corporation responsible for the printing and distribution of digital or printed publications. Publishers also handle the marketing efforts for the publications and usually are not the creator of the material. Publishers simply serve as the intermediary between the author of the publication and the consumer market. Read more: http://www.businessdictionary.com/definition/publisher.html
  6. Scopus is the largest abstract and citation database of peer-reviewed literature: scientific journals, books and conference proceedings. Delivering a comprehensive overview of the world's research output in   the fields of science, technology, medicine, social sciences, and arts   and humanities, Scopus features smart tools to track, analyze and   visualize research. As research becomes increasingly global, interdisciplinary and collaborative, you can make sure that critical research from around the world is not missed when you choose Scopus.
  7. What is ScienceDirect Elsevier’s leading platform of peer-reviewed scholarly literature. University libraries and institutions offer ScienceDirect access to their communities of researchers. Researchers, teachers, students, healthcare and information professionals use ScienceDirect to improve the way they search, discover, read, understand and share scholarly research. Search ScienceDirect now Find articles from over 3,800 journals and more than 35,000 book titles on ScienceDirect.    Begin your search with a key word or phrase e.g. "liquid chromatography." ScienceDirect combines authoritative, full-text scientific, technical and health publications with smart, intuitive functionality so that users can stay informed in their fields and can work more effectively and efficiently.
  8. In recent decades there has been a growth in academic publishing in developing countries as they become more advanced in science and technology. Although the large majority of scientific output and academic documents are produced in developed countries, the rate of growth in these countries has stabilized and is much smaller than the growth rate in some of the developing countries. The fastest scientific output growth rate over the last two decades has been in the Middle East and Asia with Iran leading with an 11-fold increase followed by the Republic of Korea, Turkey, Cyprus, China, and Oman.[37] In comparison, the only G8 countries in top 20 ranking with fastest performance improvement are, Italy which stands at tenth and Canada at 13th globally.[38][39] By 2004, it was noted that the output of scientific papers originating from the European Union had a larger share of the world's total from 36.6 to 39.3 percent and from 32.8 to 37.5 per cent of the "top one per cent of highly cited scientific papers". However, the United States' output dropped 52.3 to 49.4 per cent of the world's total, and its portion of the top one percent dropped from 65.6 to 62.8 per cent.[40] Iran, China, India, Brazil, and South Africa were the only developing countries among the 31 nations that produced 97.5% of the most cited scientific articles in a study published in 2004. The remaining 162 countries contributed less than 2.5%.[40] The Royal Society in a 2011 report stated that in share of English scientific research papers the United States was first followed by China, the UK, Germany, Japan, France, and Canada. The report predicted that China would overtake the United States sometime before 2020, possibly as early as 2013. China's scientific impact, as measured by other scientists citing the published papers the next year, is smaller although also increasing.[
  9. A study published in 2004
  10. Print on demand (POD) is a printing technology and business process in which book copies (or other documents) do not print until the company receives an order, allowing prints of singular or small quantities Advent of digital printing
  11. Your idea. You must have a good idea or story, which means one that is unique and necessary in its category. Your book’s market. The market analysis must indicate the potential for great reader interest, therefore, large sales. Your book’s competition: Similar books in your category must show a proven track record of high sales. Your credentials and author platform: Your bio and your pre-promotion of yourself and the book must show that you have the ability to help sell the book once it is released. In other words, you just have a proven ability to write or expert status plus a large, built-in readership, known as platform, for your book in its target market. Your promotion plan: You must show a concrete plan to use your author platform to sell books in a variety of ways upon release, not only for a month but for 3-12 months and beyond. The more creative and extensive the plan, the better. Your plans to write more books: Publishers seek multiple-book authors because the more books authors write, the more books they sell. Additionally, they prefer to invest in authors who will continue to produce products for the company or who have ideas for how to brand themselves by writing more books. The manuscript or sample chapters: Your writing must prove you can produce a quality product with the potential to sell.
  12. ?
  13. . It provides insight into an important issue – for example, by explaining a wide variance when numbers are spread out from the mean or expected value, or by shedding light on an unsolved problem that affects a lot of people. 2. The insight is useful to people who make decisions, particularly long-term organizational decisions or, in our particular field, family decisions. 3. The insight is used to develop a framework or theory, either a new theory or advancing an existing one. 4. The insight stimulates new, important questions.
  14. 5. The methods used to explore the issue are appropriate (for example, data collection and analysis of data). 6. The methods used are applied rigorously and explain why and how the data support the conclusions. 7. Connections to prior work in the field or from other fields are made and serve to make the article's arguments clear. 8. The article tells a good story, meaning it is well written and easy to understand, the arguments are logical and not internally contradictory. "Ideally, we would like to see articles perform well on all eight points, and that the author strives for a good balance amongst these criteria," said Dr. Pieper said.
  15. Table 2. The 10 Most Frequent Reasons for Manuscript Rejection in a Study of Research in Medical Education 1. Inappropriate or incomplete statistics 2. Overinterpretation of results 3. Inappropriate or suboptimal instrumentation 4. Sample too small or biased 5. Text difficult to follow 6. Insufficient problem statement 7. Inaccurate or inconsistent data reported 8. Incomplete, inaccurate, or outdated review of the literature 9. Insufficient data presented 10. Defective tables or figures Bordage G. Reasons reviewers reject and accept manuscripts: the strengths and weaknesses in medical education reports. Acad Med 2001 76(9):889–896.
  16. http://epubs.surrey.ac.uk/788061/1/Phillips,_Saunders,_Pandit_and_Chetty_-_The_nature_of_the_relationship_betweenauthors_and_publishers%5B1%5D.pdf
  17. Electronic journals, also known as ejournals, e-journals, and electronic serials, are scholarly journals or intellectual magazines that can be accessed via electronic transmission. Some journals are 'born digital' in that they are solely published on the web and in a digital format, but most electronic journals originated as print journals, which subsequently evolved to have an electronic version, while still maintaining a print component. As academic research habits have changed in line with the growth of the internet, the e-journal has come to dominate the journals world. An e-journal closely resembles a print journal in structure: there is a table of contents which lists the articles, and many electronic journals still use a volume/issue model, although some titles now publish on a continuous basis. Online journal articles are a specialized form of electronic document: they have the purpose of providing material for academic research and study, and they are formatted approximately like journal articles in traditional printed journals. Often a journal article will be available for download in two formats - as a PDF and in HTML format, although other electronic file types are often supported for supplementary material. Articles are indexed in bibliographic databases, as well as by search engines. E-journals allow new types on content to be included in journals, for example video material, or the data sets on which research has been based. With the growth and development of the internet, there has been a growth in the number of new journals, especially in those that exist as digital publications only. A subset of these journals exist as Open Access titles, meaning that they are free to access for all, and have Creative Commons licences which permit the reproduction of content in different ways. High quality open access journals are listed in Directory of Open Access Journals. Most however continue to exist as subscription journals, for which libraries, organisations and individuals purchase access. Electronic publishing (also referred to as e-publishing or digital publishing or online publishing) includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. Electronic publishing has become common in scientific publishing where it has been argued that peer-reviewed scientific journals are in the process of being replaced by electronic publishing. It is also becoming common to distribute books, magazines, and newspapers to consumers through tablet reading devices, a market that is growing by millions each year,[1] generated by online vendors such as Apple's iTunes bookstore, Amazon's bookstore for Kindle, and books in the Google Play Bookstore. Market research suggests that half of all magazine and newspaper circulation will be via digital delivery by the end of 2015[2] and that half of all reading in the United States will be done without paper by 2015.[3] Although distribution via the Internet (also known as online publishing or web publishing when in the form of a website)
  18. A recent study analyzing digital transformation in the publishing industry found that 25 percent of publishers see themselves as “lagging” versus the rest of the industry in their current transformation efforts, while only 25 percent feel they are “leading.” Talking New Media brought this information to our attention in their article, “Study on digital transformation in publishing reveals sluggish progress.” The study included 25 leading U.S. and U.K. publishers in education; scientific, technical and medical (STM); and trade. The study found that digital transformation in publishing is being driven by consumer demand and the desire for new revenue streams and new products. Fifty percent of publishers interviewed are looking for ways to replace declining revenue from print and advertising, with 41 percent looking to new product options.
  19. Science and Education publishing (SciEP) is one of largest Open Access journal publishers. It is currently publishing many open access, online, peer-reviewed journals covering a wide range of academic disciplines. SciEP serves the worldwide academic communities and contributes to the progress and application of sciences with its publication.
  20. It is not yet clear what the impact of these changes will be but by
  21. Unless nurses publish about nursing and nursing issues, no one else will and they will remain unacknowledged ‘voiceless’ members of the health care sector, contributing through their silence to the oppression of nursing’s unique role in desired patient outcomes [...]”.2:1418 Editors consider
  22. Authors are often identified as suppliers to publishing houses as the author supplies the raw material to the publisher 3 . However, the author’s relationship with the publisher does not end with supplying the raw material. The publisher is offering services to the author to edit, design, print, promote and sell the work on the author’s behalf. Asser argues that the publisher supplies a service to the author, since the publishing profession is inextricably linked to authorship and the market of readers and users 4 . He proposes that this link makes the publishing industry a “service industry”, “serving both authors and markets”. 5 Balkwill says, in the context of their markets, “Publishers provide a service by assembling, organizing and disseminating knowledge” Internal unpublished research undertaken within Edpub in the early 1990s had examined what the company was doing to enhance the creativity of its authors. The research found that authors expected publishers to provide enthusiasm, excitement, support, encouragement and a gate-keeping role. Professionalism and publishing expertise, including appropriate feedback skills, were expected from publishers. Authors assumed that publishers would respect their sense of ownership, and communicate clearly to them opinions about their work. In particular the research highlighted that authors perceived that the publishers were providing a service.