By Debbie OnyemelukweDIESEL ADVERT-MAKINGPROCESS
INSPIRATION The inspiration from my advert is taken from the past advertisements of diesel. As can be seen, the branding in diesel adverts are consistent which can be seen in examplessuch as the sans serif font, the font size and the punctuation seen in the form of the full stop. However, there is a limit to how much this has inspired me as I’ve also noticed that the images themselves are rather abstract and when shooting, there are certain practical measures that had to be taken to ensure the safety of my model.
ADJUSTING THE MODEL POSITION When starting the process of making my advert, I discovered a problem of the position in which the model appears in the picture. My text was overtaking toomuch of the model’s body so I needed to move her into a better location in relation to the text. I started this process my duplicating the original layer. This would be so I could start designing on the ‘copy’ layer and would always have a back-up in case the designing went wrong, (in which I could start from scratch from the initial ‘layer’.
ADJUSTING THE MODEL POSITION The next step was to select the section of image in which I wanted to move. In order to do this, I used the Rectangular Marquee Tool and drew a box around the model as seen to left. To the right, shows where the model was moved to create more text space on the left hand side of the image.
ADJUSTING THE MODEL POSITION The final steps were to merge all the layerstogether so they could all collectively be one single layer. The image to the right shows the finalpositioning of the model in the image . To fix the gap at the top, I used the Clone Stamp Tool to pick an area that I wanted to copy,and essentially use to colour the top section of the picture in with.
ADDING THE TEXT AND IMAGE SUITABILITYThe next step was to add the text. I did thisby using the Text Tool to draw a text box and than enter the words. As seen from my inspiration, the font and phrasing of the words are in a particularstyle that is suitable to the Diesel branding.I used the text from a past Diesel advert as it goes with my image. I purposefully made the model hold the book upside down and wear pink – the stereotypical ‘girly’ colour which has connotations of feminism and is often associated with being unintelligent.These things, along with the model pose all suggest the idea of stupidity. The image is also suitable because I askedthe model to wear jeans for the photo shoot and they can clearly be seen as part of promoting the Diesel jean brand.
REMOVING THE FLOOR STAIN From the image to left, it can be seen that there is an obvious floor stain. To keep it there and therefore appear in my advert would make it look extremely unprofessional and so I used the Clone Stamp Tool to remove the stain and make it the colour of the rest of the floor.
ADDING THE LOGO The next task I carried out was to add the Diesel logo. This was a simple task which took a short amount of time. I went to ‘File, Open’ and browsedthrough my images to select the picture I wanted to open into Photoshop. As the image at the bottomdemonstrates, it open it on a new page.So using the Rectangular Marquee Tool, I drew a box around the whole logo, press ‘Edit, Copy’ and then went backonto the page of the advert and pressed‘Edit, Paste’. I re-sized it and placed it in a suitable location.
PENULTIMATE STEPS The last few steps I took in completing my advert was to align the text and sort out the spacing of it. I did this by using the ‘Grid’ option under the ‘View’ tab. I also added the phrase ‘trust stupid’ to the top of the logo.
FINAL STEP After receiving some useful teacher feedback and in order to add more dimensions to my advertisement, I enhanced the advert by adjusting the levels. This resulted in the blueybackground seen on the wall behind the model. This is appropriate as it matches with theproduct of jeans as they’re typically this colour. I then chose a white font with a low drop shadow to bring out the words and becausepeople also tend to get drawn to reading whitewords and this also matches the white pages in the book.