Presentation on Agriculture Marketing

1. A
PRESENTATION ON
AGRICULTURE
MARKETING
PRESENTED TO- DR. ZAINAB SHARIEF
PRESENTED BY- ADITYA PRATAP SINGH
ID- CA-11661/20
MBA(ABM), 1 SEMESTER

2. What to discuss
• What is agriculture marketing
• Issues
• Government efforts
• How significant are three farm act for agri marketing

3. What is agriculture marketing ?
Agricultural
commodities
grading collecting processing
preservation transportation financing
Producer
Consumer

4. Issues of agriculture marketing in India
1). Too many middlemen:
• Higher cost of marketing of agriculture produce
• Farmers→ Small Traders (Kaccha)→Larger Trader (Pakka)
→Commission agent → Wholesaler→ Retailer → Consumer.
2). Lack of storage facilities:
• causing farmers to sell their surplus produce at very low and un-remunerative price.
• Scientific storage capacity is only 30 per cent of the required capacity.
• Cold storage facility is available for only 10 per cent of fruits and
vegetables
3). Lack of Institutional Financing:
• causes farmers to acquire credit from non-institutional sources

5. 4). Absence of grading and standardization:
• affects Indian farmers to fetch good price
 grading facilities exist in less than one-third of the markets.
5). Absence of market information:
• There is absence of market intelligence or information system in India.
• Indian farmers are not aware of the ruling prices of their produce prevailing in big markets.

6. Government efforts
1). National Agricultural Cooperative Marketing Federation of India Ltd (NAFED):
• NAFED is an apex organization of marketing cooperatives for agricultural produce in India
Procurement of Food
Grains Valuing 627.80
Crore
Procurement of Oilseeds and Pulses
valuing 16,713.56 Crore under PSS/PSF
2). AGARMARKNET
•The AGMARKNET is a G2C e-governance portal.
•It caters to the needs of various stakeholders such as farmers, industry, policy makers and
academic institutions by providing agricultural marketing related information from a single window.

7. 3). E-NAM:
• National Agriculture Market (eNAM) is pan-India electronic trading portal linking existing APMC mandis to
create a unified national market for agricultural commodities.
Total mandies- 962
Trading- 1 lakh crore till May2020
4). Grading and Standardisation:
• The government set up a Central Quality Control Laboratory at Nagpur and a number of regional subsidiary
quality control laboratories

8. How significant are recent three farm acts
1). The Farmers' Produce Trade and Commerce (Promotion and Facilitation) Act
• Reduce middleman
• Reduce overall cost of production
2). The Farmers (Empowerment and Protection) Agreement on Price Assurance and Farm
Services Act.
• Increase private investment in agriculture
• Improve grading and standardization facilities
• Farmer can get good price for his produce
3). The Essential Commodities (Amendment) Act
• Improve storage facilities
• Increase private investment in warehousing