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1. Forms of
Agricultural
Marketing
Introduced By
Maharashtra
Government
&
Measures to improve modernize
Agricultural Marketing

2. NAME REVATI KHADE
ROLL NUMBER 54
DIVISION A
CLASS TYBA
SUBJECT ECONOMICS OF AGRICULTURE & CO-OPERATION
SEMISTER V

3. INTRODUCTION
Maharashtra State Agricultural Marketing
Board (MSAMB) was launched by the State
Government to promote agricultural marketing
in the state. MSAMB plays an important role in
developing and coordinating agricultural
marketing system in the State of Maharashtra.
Also, MSAMB has been developed to
strengthen the interface with farmers and other
beneficiaries and to provide international price
trends of various agricultural commodities.

4. Objectives
• To co-ordinate the activities of market committees undertaken for the
development of markets and market areas.
• To execute the state-level plan for the development of agriculture produce
markets.
• To regulate and maintain the agricultural marketing development fund.
• To advise the market committee with the object of ensuring improvement
in the functioning.
• To guide and supervise the market committee in the preparation and
execution of the plan undertaken by them.
• To take necessary steps for publicity on matters relating to the marketing
of agricultural produce.
• To provide loans to market committees for organizing workshops,
exhibitions, seminars on the subject relating to agricultural marketing and
giving training to members and employees of the marketing committee.
• To carry out any other function specifically relating to the marketing of
agricultural produce.

5. Financial Assistance
The Maharashtra State Agricultural Marketing
Board will provide financial assistance in the form
of loan to undertake developmental programmes
by APMCs (Agricultural Produce Marketing
Committee). MSAMB insists to avail loans from
banks through APMCs for their development
programmes which include farmers hostel, hamal
Bhavan, drinking water facility, compound wall,
gate, internal roads, electrification, auction halls
and platform, godowns, computers, weighbridges,
trader’s and commission agent’s shops, etc. The
loans are sanctioned as per the norms prescribed
by MSAMB.

6. Schemes under MSAMB
• National Agricultural Market (NAM)
• Agricultural pledge loan scheme of
MSAMB
• Scheme for export of agriculture
commodities by sea route
• Maharashtra Rajya Bajar Samiti
Karmachari Seva Nivrutti Vetan yojana

7. National Agricultural Market (NAM)
National Agricultural Market is a trading platform for agricultural
commodities in India. This platform was proposed to create
better marketing opportunities for the farmers to sell their
products through a transparent price discovery system along
with online payment facility for the buyers.
Agricultural pledge loan scheme of MSAMB
Under the scheme, the farmer gets an agricultural loan to the extent of
75% of the product value in the market. The farmer is entitled to avail this
facility up to a period of 180 days. As the prices of the commodity rise in
the market, the farmer sells his produce in the market and repays the loan
amount

8. Subsidy scheme for export of agriculture commodities by
sea route
This scheme is developed in order to increase the involvement of
Cooperative Societies and Farmer Producer Companies in agriculture
export.
Maharashtra Rajya Bajar Samiti Karmachari Seva
Nivrutti Vetan yojana
Maharashtra Rajya Bajar Samiti Karmachari Seva Nivrutti Vetan yojana
is pension scheme proposed for the market committee employees to
provide financial support after retirement

9. Export Promotion Program
MSAMB has initiated the program to export fresh
vegetables, fruits, flowers from the Maharashtra state to the
various countries with the help of farmers and their
organizations. The guidance to the farmers and their
cooperative societies will be provided in terms of post-
harvest, per harvest, packing, precooling, cold storage and
transportation. MSAMB has developed export facility
centres along with the latest technology, fulfilling
international standards, and specialized centers. These
facilities can be useful for exports and farmers in the state.
Note: The following are the products that can be availed
from the farmer’s co-operative societies for export as well
as marketing.

10. Vegetables
Chilli, Small
Gourd, Okra,
Drum sticks,
French Beans,
Bittergourd,
Onion etc
Fruits
Grape, Mango,
Pomegranate,
Banana,
Mandrin, Fig,
Papaya,
Custardapple
etc.
Processed
Products
Mango Pulp
(Natural or
Sweetened), OTS
cans, Aseptic
Packaging,
Resins, Cashew
nuts, etc.
Flowers
Roses,
Carnation,
Gerbera,
Lilium etc.
Cereals and
others
Rice, Maize, Red
dried chilli,
Tamarind,
Jaggery,
Tumeric etc

11. Activities
Maharashtra State Agricultural
Marketing Board consists of 150
acres of land which is being
utilized for demonstration and
training purpose. This land is
classified into two farms known
as and Gilbil Patti

12. Measures to improve
modernize Agricultural
Marketing

13. INTRODUCTION
● The low levels of productivity, growth and incomes ailing the
farm sector in India and causing immense agrarian distress is
well known. Without undertaking radical reform it is impossible
to transform agriculture and double farmers’ income. However,
state governments have been extremely lax in implementing
much needed reforms to modernize agriculture and create a
favorable policy and market environment for farmers.

14. NITI Aayog launches the first ever Agricultural
Marketing & Farm Friendly Reforms Index
Addressing the issue, NITI Aayog has identified three key areas for reform and is
now persuading states to undertake the reforms. The areas identified for
immediate reforms are:
● Agricultural market reforms
● Land lease reforms
● Reforms related to forestry on private land – felling and transit of trees.

15. ● Today, marketing is extremely crucial and almost every sector
has embraced marketing principles to ensure best possible
outcomes. However, agricultural development in India has
entirely ignored the potential of marketing and has continued to
follow its old trajectory. Therefore, the benefits that can be
accrued from agriculture are largely untapped. Productivity is
some states is regrettably low and there is a vast disconnect
between prices received by farmers and the prices paid by
consumers.

16. ● Three crucial reforms pertaining to marketing in agriculture have
been recommended by NITI Aayog. First is the immediate need
to amend existing regulations in order to liberalize markets.
Farmer to should be given the freedom to decide to whom,
where and how he wants to sell his produce. Seven indicators
have been developed by NITI in this regard. The reforms also
suggest special treatment of fruits and vegetables from other
farm produce as they are perishable and produced in small
quantities. Importantly, the recommended reforms place
importance on IT in marketing for the creation of a ‘national
market’ for agriculture, so that farmers across the country may
benefit from interconnected markets, through the use of
appropriate technology. This important reform has so far eluded
the country due to strong lobbies of middlemen and the
reluctance of political class to take favorable steps.

17. ● Taking note of increasing incidents of leasing in and out of land and
suboptimal use of land with lesser number of cultivators, NITI has
reformed the land leasing law to recognize the tenant and safeguard
interest of land owners. The reforms also lay stress on the untapped
scope of agro forestry in supplementing farmers’ income.
● That apart, NITI Aayog has launched an index to rank States and
UTs that is based on implementation of seven provisions proposed
under model APMC Act, joining eNAM initiative, special treatment to
fruits and vegetables for marketing and level of taxes in mandis. These
indicators reveal ease of doing agribusiness as well as opportunities for
farmers to benefit from modern trade and commerce and have wider
option for sale of her/his produce. These indicators also represent
competitiveness, efficiency and transparency in agri markets. The
second area of reforms included in the index is relaxation in restrictions
related to lease in and lease out agricultural land and change in law to
recognize tenant and safeguard land owners liberalization. The third area
included in the index represent freedom given to farmers for felling and
transit of trees grown on private land. This represent opportunity to

18. ● The Index is named as “Agricultural Marketing and Farmer
Friendly Reforms Index” and it has a score which can have
minimum value “0” implying no reforms and maximum value
“100” implying complete reforms in the selected areas. States
and UTs have been ranked in terms of the score of the index.
●
● The state of Maharashtra achieved first rank in implementation
of various reforms. The state has implemented most of the
marketing reforms and it offers best environment for doing
agribusiness among all the states and UTs. Gujarat ranks
second with a score of 71.5 out of 100, closely followed by
Rajasthan and Madhya Pradesh. Almost two third states could
not reach even halfway mark of reforms score. Major states like
U.P., Punjab, West Bengal, Assam, Jharkhand, Tamil Nadu and
J&K are in this group.

19. The marketing of agricultural goods is very important in
India. Agricultural marketing is one of the numerous issues
that have a direct impact on the farmer's prosperity. In its
broadest sense, agricultural marketing encompasses all
operations involved in the movement of goods and raw
materials from the field to the final consumer. The sale of an
agricultural product in agriculture marketing is determined
by a variety of factors such as current product demand,
storage availability, and so on. India is an agricultural
country, with agriculture directly or indirectly employing one-
third of the population. Increased marketing mechanism
efficiency would result in consumers receiving products at
lower prices, which would have a direct impact on national
income.
CONCLUSION

20. THANK YOU !