We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
Search retargeting is about increasing the relevancy and therefore the performance of the banner ads served to searchers.
Contact hello@thinknetplus.com to chat about SEM, SEO and more.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
StarStar Numbers and the Future of Mobile Engagement
Nickelodeon, (**NICK) the NFL (**NFL), and Kellogg’s (**START) are just a few of the hundreds of brands using StarStar numbers to effectively connect with consumers on their mobile phones.
Join Mblox, the exclusive provider of StarStar numbers in the US as we look at how StarStar numbers are transforming mobile engagement. StarStar branded phone numbers deliver powerful, personalized mobile content experiences like helping brands increase app downloads and usage, providing simpler, more intuitive mobile marketing opt-ins, and utilizing consumers’ on-the-fly location data to segment mobile offers.
Learn first-hand from messaging experts, Maria LaBrutto and Austin DeSavino :
How StarStar numbers work
How brands use and benefit from StarStar numbers
How to integrate a StarStar number into your existing media
We will conclude the discussion with a live Q&A session.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Austin DeSavino Client Development Associate, Mblox
Maria LaBrutto Senior Account Manager, Account Services, Mblox
Live Webinar Date: September 18, 2014
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
The Future Of Mobile Marketing With Smartphonesspocto
Smartphones catalyze the equation between the buyers and the brands in such a variety of energizing way. Here is a general discussion that may suggest to any brand from any domain and can make it a beneficiary of smartphones. Smartphones permit the brands to get an understanding of their customer behaviors, beyond their gender information.
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
Search retargeting is about increasing the relevancy and therefore the performance of the banner ads served to searchers.
Contact hello@thinknetplus.com to chat about SEM, SEO and more.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
StarStar Numbers and the Future of Mobile Engagement
Nickelodeon, (**NICK) the NFL (**NFL), and Kellogg’s (**START) are just a few of the hundreds of brands using StarStar numbers to effectively connect with consumers on their mobile phones.
Join Mblox, the exclusive provider of StarStar numbers in the US as we look at how StarStar numbers are transforming mobile engagement. StarStar branded phone numbers deliver powerful, personalized mobile content experiences like helping brands increase app downloads and usage, providing simpler, more intuitive mobile marketing opt-ins, and utilizing consumers’ on-the-fly location data to segment mobile offers.
Learn first-hand from messaging experts, Maria LaBrutto and Austin DeSavino :
How StarStar numbers work
How brands use and benefit from StarStar numbers
How to integrate a StarStar number into your existing media
We will conclude the discussion with a live Q&A session.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Austin DeSavino Client Development Associate, Mblox
Maria LaBrutto Senior Account Manager, Account Services, Mblox
Live Webinar Date: September 18, 2014
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
The Future Of Mobile Marketing With Smartphonesspocto
Smartphones catalyze the equation between the buyers and the brands in such a variety of energizing way. Here is a general discussion that may suggest to any brand from any domain and can make it a beneficiary of smartphones. Smartphones permit the brands to get an understanding of their customer behaviors, beyond their gender information.
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Valters Lauzums
Digital advertising, or paid media, encompasses the strategic deployment of online advertisements to reach target audiences efficiently and effectively. This includes any digital platform that supports advertising to deliver unique messages for any objective. Understanding the mechanics of digital advertising platforms, along with insights into audience behaviors and preferences, allows marketers to optimize their ad spend and achieve significant engagement and conversion rates. This lecture is for Advanced Digital & Social Media Strategy (MGMTX 466.05) at UCLA Extension.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Programmatic Branding: Moving Beyond Direct ResponseDigiday
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
3. ü MediaDonuts is a programmatic advertising and technology platform that helps advertisers
achieve their performance and branding goals across digital media channels.
ü Through our technology stack we have access to over 50 Ad Exchanges that allow us to buy
digital media on an impression level across thousands of websites and digital channels such as
Display, Mobile, Video, Social and Search.
ü Because of our large inventory we can reach target groups fast and effectively using a large
range of targeting options ranging from contextual targeting to audience targeting or even
keyword targeting.
ü So whether you would like to target a particular user, relevant content or even a specific
position on one website, we can help you achieve that goal.
ü MediaDonuts collects large amounts of data from running your campaign which will be used to
make smarter buying decisions and optimize your campaign based on any KPI you might have,
whether it be Sales, Reach, Engagement, Traffic or App installs, our algorithm in combination
with our experienced ad operations team will optimize the campaign to achieve your targets.
We are MediaDonuts
4. We are MediaDonuts!
ü We are MediaDonuts, an international team of digital media experts with decades of combined
experiences in programmatic media buying and ad technology.
ü MediaDonuts has offices in 7 countries which are Belgium, The Netherlands, Germany, France,
India, The Philippines and Singapore. In every country we have a team of digital media
specialists who can help you draft the most sophisticated digital media strategy to help you
achieve your goals. Platform development and campaign management is done by our Ad Ops
team that are based in Antwerp and Mumbai.
ü So at MediaDonuts we combine local market knowledge with international renowned ad
technology and expertise.
!
9. Sophisticated Optimization Tools
No matter what your campaign objectives are, our platform will use large amounts of campaign and
user data in order to optimize it towards your goals.
• Concerning:
ü Sales
ü Leads
ü Traffic
ü Reach
ü Viewability
ü …
10. Parameters that among others are taken into account are:
Each Parameter can be set manually if requested by the client!
Hour Day of
the
week
Channel Website Browser
Location Devices Ad Size Operating
System
Internet
Speed
Sophisticated Optimization Tools
11. Cost Models
MediaDonuts offers its clients the possibility to buy campaigns at a fixed CPC price which
means you know exactly how many clicks you will get for the budget at hand. This model is
especially interesting when you’re goal is to drive traffic or any other performance objective. !
!
!
You pay a fixed price per 1.000 impressions so you know exactly how many times you’re ad will
be displayed for you’re available budget. Especially when you’re campaign objective is to
generate reach and awareness for you brand than this is the way to go. !
1. CPM
2. CPC
12. Advertisers who have a clear performance objective such as driving sales or leads
online, can benefit from a Cost Per Acquisition model where the client only pays when an
actual sale or lead is generated through the campaign. This model is only offered after an
initial campaign on CPM or CPC.!
!
!!
!
Advertisers that commit to long term campaigns and a minimum yearly budget of USD
100,000.- are offered the possibility to work on a cost + fee model where MediaDonuts
gives complete insights in all media spend through an online dashboard which is custom
made for each client. MediaDonuts will charge a fixed management fee which is calculated
based on media spend. !
!
!
3. CPA
4. Cost + Fee
Cost Models
14. Programmatic Direct Deals
Local and international publishers
Next to the large amount of inventory that MediaDonuts can access through the open market place, we have also set up
deals directly with local and international publishers.
Through these programmatic direct deals within the MediaDonuts platform, we can access inventory that is not
necessarily available through the open market place.
There are 3 levels of Programmatic Direct Deals:
1. Automated Guaranteed
Advertisers can bring their own non programmatic deals with certain publishers which can be made programmatic
by MediaDonuts. This will allow us to collect campaign and user data that can be reported back and/or used for
optimization of more performance driven campaigns.
2. Unreserved Fixed Rate
These are advertiser specific deals made either by the client or MediaDonuts with publishers which allow us to
cherry pick those impressions that based on data are interesting, at a guaranteed fixed CPM which has been
agreed on beforehand with the publisher.
3. Private Auction
These are deals made by MediaDonuts with a large range of publishers that allow us to buy specific inventory for
multiple advertisers at an agreed floor price. Effective CPM’s can be higher than the floor price since multiple
buyers might have access to this private auction, so there will still be a bidding process.
15. Contextual Targeting
ü Travel!
ü Technology!
ü Sports!
ü Science!
ü Relationships!
ü Pets!
ü Personal Finance!
ü Parenting & Kids!
ü News!
ü Negative Category!
ü Home & Garden!
ü Health!
ü Food & Beverage!
ü Fashion & Style!
ü Environment!
ü Education!
ü Business!
ü Automotive!
ü Arts & Entertainment!
ü …
Peer39 processes 70 billion webpages every day and categories its content into different
categories and sub categories which can be targeted in order to ensure your ads are contextually
relevant.
On the other hand Peer39 is used by MediaDonuts to ensure additional brand safety and can also
be used to exclude certain content from your campaigns.
Peer 39 Top Categories!
16. Keyword Targeting
MediaDonuts has integrated Grapeshot which
allows us to built keyword segments with relevant
keywords for your campaigns.
After 48 hours we will be able to start targeting
webpages where your keywords are appearing on.
This way we can achieve the precision that is widely
understood in Search Marketing, enabling instant
targeting of trending topics, competitor conquesting,
keyword blacklisting, and more
17. Audience Targeting
!
• Audience targeting is a crucial element within programmatic advertising because building the
right audience segments based on 1st party and/or 3rd party data will have a significant impact
on campaign performance. !
• 1st Party Data: !
First Party Data is king! It is data that is collected from behaviours, actions or interests
demonstrated across your website(s). So this data is collected from your own audience
and customers and is generally the most valuable data because of it’s quality.
MediaDonuts will help built relevant segments of these audiences in order to set-up
remarketing or other programmatic campaigns. !
!
• Pixel Implementation: !
In order to collect this valuable 1st party data, the advertiser needs to implement pixels
which are small pieces of javascript code (such as the one below) in the source code of their
website. !
!
<script language='JavaScript1.1' src='//pixel.mathtag.com/event/js?
mt_id=834605&mt_adid=148710&v1=&v2=&v3=&s1=&s2=&s3='></script>!
!
*Please refer to the pixel deployment guide for further information. !
!
18. Audience Remarketing
!
Remarketing is a very effective way to monetize your audience because potential customers don’t
always buy or generate a lead from their first visit. Therefore staying top of mind in their buying
process by reaching them again is a crucial effort in your marketing strategy. Thanks to our large
inventory we’re able to find your audience on any site and serve them a relevant ad. !
Static Remarketing:!
If you have a limited number of products or services you offer online, static remarketing
allows you to reach your audience again with standard banners. Often different ad sets are
created for different audience segments so you can show the right message to a user based
on their behaviour on your website. !
!
Dynamic Remarketing:!
When you have a large range of products that your offer online, dynamic remarketing can be
a very effective way to reach your audience with personalized banners based on their
interests and purchase intent. !
!
19. Audience Dynamic Remarketing
MediaDonuts has an in-house team that can built your dynamic creatives and assist with the entire
setup. !
*Please refer to our guidelines for further information.
20. Audience Targeting
3rd: Party Data
MediaDonuts has integrated over 30 data providers of which the following our leaders in
India: !
!
!
!
!
These data providers allow us to buy cookie pools of users based on among others the
following parameters:!
!
!
!Demographic Income
Purchase intent
Household
Credit Card usage Interest
21. Brand Safety
Standard:
Peer39 evaluates each page to identify objectionable
content like drugs, gambling, and mature in order to
ensure a safe environment for your brand.
Industry:
We identify content negative to particular industries. Are
you an airline? Stay away from articles about plane
crashes. Are you a pharmaceutical? Stay away from
articles about animal testing.
Events:
Bad things happen. Use event-based targeting to avoid
recent scandals, political controversies, and other
trending content you’d rather not be associated with.
Brand Safety Categories:!
ü Adult Content!
ü Alcohol Content!
ü Drug Content!
ü Hate Speech Content!
ü Illegal Download Content!
ü No Rating!
ü Offensive Language!
!
22. Audience Verification
!
ü MediaDonuts offers now comScore vCE in the Philippines and most APAC countries which actually
allows us to report audience verification data to advertisers. !
ü comScore validated Campaign Essentials (vCE) provides an unduplicated accounting of impressions
delivered across a variety of dimensions, such as ads delivered in-view, to the right target audience,
in the right geography, in a brand safe environment and absent of fraudulent delivery.!
ü vCE reports on reach and frequency, comprehensive demographics and behavioral segments. !
ü Demographic Data reported on impression level: !
• Male/Female 15-24!
• Male/Female 18+!
• Male/Female 25-34!
• Male/Female 35-44!
• Male/Female 45-43!
• Male/Female 55+!
ü The additional cost for this implementation will be $ 0,15 CPM. !
!
26. Granular Targeting
!
ü Mobile campaigns allow for even more granular targeting than display campaigns which is
mainly thanks to the specifics of the device and the fact that most users carry it with them at all
times.
ü No matter what your campaign objective is, we can optimize the campaign towards any KPI
which can range from App installs to reach, traffic, leads or sales using the same optimization
techniques as for display but with even more data points at hand.
ü A mobile device is personal and usually not shared so therefore data management for a user by
demographics, behavioral history will be more precise and hence allows for even more exact
targeting.
ü Please refer to the following slides for an overview of mobile targeting options that we offer.
27. Mobile Targeting Options
Devices:!
ü Mobile Location!
ü Operating System!
ü Device Identifier types!
ü Smartphone vs Tablet!
ü Device Model Black/Whitelist!
ü Device Identifier Black/Whitelist!
ü Frequency Capping per Device ID!
!
!
28. Mobile Location
Location: Example:!
ü Country!
ü State!
ü Cities!
ü GPS coordinates whitelist!
GPS coordinate targeting allows for hyper local targeting in a radius of up to 500
meters of point of sale.
33. CPI Bidding Exchanges
!
ü Next to traditional (Mobile) Ad Exchanges, MediaDonuts has also integrations with CPI Bidding
exchanges which allow us to bid on mobile inventory but instead of on a CPM basis, it is on
Cost Per Install basis which helps to increase Install volumes and optimization efficiencies.
ü MediaDonuts will not only optimize your CPI campaign on Install Rate but looks further to what
users do after they install your app, therefore we can guarantee high quality installs from
engaged users since we take post install parameters into account when optimizing campaigns.
!
34. Inmobi Audience Data Layer
!
ü Are you looking for a specific audience for your mobile campaigns? Inmobi has large amounts
of demographic and behavioral data from mobile users available.
ü You can now tab into those audiences through the MediaDonuts platform where direct deals
can be setup up to target specific audiences within Inmobi’s inventory, combined with all other
inventory available within the MediaDonuts platform. !
Income
Purchase intent
Household
Credit Card usage Interest
Demograpic
37. Video
!
!
!
ü Video advertising is a fast growing channel within digital media and is now following the growth of user
consumption of online video. It’s the ideal channel to complement your TV campaign or to create
awareness and even drive traffic since video is generating the highest CTR across all digital channels
averaging at 2%.
ü MediaDonuts offers clients the option to run both skippable and non-skippable video ads which means
you’re not limited to the 15 or 20 second maximum length for non-skippable ads that most publishers
apply.
ü Through MediaDonuts you can access a large range of video inventory and not only target specific
websites or channels but also target specific users based on 1st and/or 3rd party data.
ü All targeting and optimization options that are available on display can be applied on Video and in
additional we can report also on completion rate spit up by quarter (25%, 50%, 75% and 100%).
!
39. Youtube Cookie Data Transfer
!
ü Google has decided to withdraw all Youtube inventory from Adx starting January 1st 2016. This means
that Youtube inventory can not longer be accessed through programmatic platforms.
ü MediaDonuts therefore has come up with a solution in order to avoid not having the biggest video
website in the world available for your programmatic campaigns. We will also need to run a Youtube
campaign through Adwords or DBM but we have built a solution where we can send your data
collected by our platform to the adwords campaign so that we can still run Youtube campaigns using
your valuable 1st party data.
ü A video campaign that includes Youtube will be run in 2 platforms but thanks to the data interchange
this won’t impact your campaigns performance, volume and data collection. !
40. UnrulyX Integration
!
ü Unruly has created a unique Video SSP platform, UnrulyX, that houses exclusive In-Feed native
placements, which are currently available on hundreds of premium publisher sites. With viewability on
the forefront of buyer’s minds, In-Feed placements only begin to play once in-view, making the
inventory close to 100% viewable!
ü Through MediaDonuts integration of UnrulyX, advertisers can now access Unruly’s inventory where
sponsored video ads are dynamically injected into the content stream of a website in a style that
matches the site’s native layout providing a truly native experience for users and scaled native video
distribution for brands on the Open Web.
ü Any Video Length -There’s no restriction on video length - the In-Feed video loops at 15 seconds for
mobile devices and loops the whole video on desktop experiences. The expanded video can be any
length you choose for both desktop and mobile.
!
43. Social
Facebook & Twitter
MediaDonuts PMD Platform!
1. Superior Workflow to deliver high volume, multifaceted social campaigns:!
ü Powerful workflow solutions !
ü Automated Optimization tools !
!
2. Continuous Innovations!
ü Through PMD Platform access to Alhpa and Beta features for both Facebook and Twitter!
3. Unified Reporting and Analytics!
ü Enabling 3rd party data integrations to enhance reporting and analytics!
ü Use of Cross channel data!
!
44. FBX Remarketing Mobile?
ü Cookie data captured by MediaDonuts pixels placed on the site of the advertiser allows us to
retarget those users on Facebook when we recognize their cookie.
ü FBX was always very desktop orientated but MediaDonuts has managed to link this cookie
data to a Facebook audience which allows us to retarget those users across device so both
on desktop and mobile.
ü Even for a mobile campaign we could use cookie data captured on the advertiser’s website
and (re)target those users on specifically on mobile facebook inventory.
46. Facebook DPA
ü MediaDonuts now offers Facebook Dynamic Product Ads which allow us to offer a complete
dynamic remarketing campaign which also includes Facebook next to dynamic display ads.
ü So now it’s also possible on Facebook to promote a large range of products from one unique
creative and personalize each creative based on the products that have been seen by the
user on your website.
ü Combining Dynamic Display Ads with Facebook Dynamic Product Ads is a powerful
combination to drive more sales or leads on your website, especially since Facebook DPA
can be used across device so targeting users both on Mobile and Desktop without using
cookie data.
50. How it works?
1. Cookie data captured by MediaDonuts pixels placed on the site of the advertiser will
be send to the respective Twitter Account.
2. Twitter will match this cookie data with its Twitter Profiles within 48h.
3. The audience that matches can be targeted using promoted tweets or promoted
accounts both on desktop and mobile since we’ll be targeting a Twitter Audience
instead of actual cookie data.
4. The audience that has been created by this cookie data can be expanded with
“Look-a-like” profiles to create a wider reach within the same target group.
5. Also an email database can be uploaded to Twitter which can be matched with
twitter profiles
53. Search Advertising
Google + Bing Partner
ü MediaDonuts is an official Google Partner and has a team of 7 certified Ad Operations specialist
which have an in-depth knowledge about Search Engine Marketing and can help you further
optimize you existing campaigns or help you get started from scratch.
ü Usually we start with an in-depth analysis of your website in combination with a client meeting
where key elements such as product information, competitor data, etc are discussed and on
which based an extensive keyword analysis will be made.
ü Based on this keyword analysis, the campaign will be set-up and managed daily in order to
optimize the performance towards it’s KPI’s.
ü Furthermore MediaDonuts is also a Bing Partner our team can complement your Adwords
campaigns with specific strategies for a complete SEM campaign.
ü Running your SEM campaign with MediaDonuts also allows us to use this valuable data across
channel in order to drive better performance in other channels and vice versa.
54. Custom Build Dashboards
MediaDonuts offers its client to opportunity to benefit from a custom-made client
dashboard that provides full insights in campaign and user data and is tailor-made for
each client based on their campaign objectives and KPI’s.
55. Why MediaDonuts?
ü A centralized location for access to all major ad exchanges and the inventory that they bring
with it, a pool of over 45 billion available impressions on a monthly basis in the Philippines.
ü More enhanced technology based targeting features – like OS, Carrier, ISP, etc.
ü In-depth cookie data available through direct managed platforms & 3rd party suppliers
ü Real-Time-Bidding: Data-driven decisions at the impression level with optimization in Real-time.
ü In depth campaign analytics across creative assets and devices