Also titled "Social, Mobile B2B Marketing" - given at the Advertising Federation of Central Oregon AdByte in May, 2014

1. Mobile, Social B2B Marketing
A Point of View
May 2014
David Smith
@davidtweets

2. @davidtweets
TODAY
Mobile social B2B POV
Mobile first
Accessible
Quality over quantity
Eye on the apps

3. @davidtweets
BNJ – Modern Marketing
Persona, Content, Marketing Automation, Data
INTRIGUE
BRAND
AWARENESS
ENGAGE
TARGETED
AWARENESS
ACQUIRE
DEMAND
GENERATION
NURTURE
EVENT
TRIGGERS
CONVERT
SALES
ENABLEMENT
RETAIN
LOYALTY AND
ADVOCACY
1 TO MANY 1 TO FEW 1 TO 1

4. @davidtweets
POV: Mobile is a behavior

5. @davidtweets
POV: Social is a behavior

6. @davidtweets
POV: Watch where they intersect
Social audiences are more mobile, and vice versa
App integration makes the experience

7. @davidtweets
Are your B2B buyers mobile and social?

8. @davidtweets
Modern Marketing is Mobile
www.bnj.com/povs/modern-­‐b2b-­‐marke4ng-­‐is-­‐mobile-­‐/

9. @davidtweets
1. Go mobile first
Design the experience for mobile devices first
Expand it for desktop devices

10. @davidtweets
“Too
many
marke,ng
leaders
s,ll
lump
tablets
and
smartphones
in
the
same
mobile
bucket.
That's
a
mistake.
Why?
Because
tablets
are
not
primarily
mobile
devices.”

11. @davidtweets
Neilson
smartphone
and
iPad
stats,
March,
2014
Smartphones = apps

12. @davidtweets
How businesspeople use smartphones
1. Phone calls
2. Email
3. Texting
4. Contacts, calendar, tasks
5. Navigation
iDATE survey of smartphone use for business in France, Germany, and UK, 2012

13. @davidtweets
Responsive email example

14. @davidtweets
Tablet = apps + web

15. @davidtweets
Mobilizing web content for tablets
Big images
Big buttons
One / two columns
Scrolling
Simple menus
No Flash
Small file size,
fast download

16. @davidtweets
2. Accessible content

17. @davidtweets
Video is mobile, social, effective

18. @davidtweets
3. Simplify
Make design and content simpler
Focus on quality over quantity
UCtoGoGuide2014.com

19. @davidtweets
4. App integration

20. @davidtweets
The right app for the audience
20
Souce: DigitalRelevance

21. @davidtweets
One of my favorites: Taplister

22. @davidtweets
RECAP
Mobile social B2B POV
Mobile first
Accessible
Quality over quantity
Eye on the apps
@davidtweets

23. THANKYOU
David Smith, Associate Creative Director, Babcock Jenkins, davids@bnj.com, @davidtweets