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The business of sharing


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The business of sharing

  1. 1. The Business of Sharing The Great Mashup of 2011
  2. 2. Get the Most Out of TechnologyCollaboration + Knowledge=Open Innovation
  3. 3. What is Open Innovation?a paradigm that assumes that firms can and should use externalideas as well as internal ideas, and internal and external paths tomarket, as the firms look to advance their technology
  4. 4. How Can We Collaborate?Social MediaWebE-mailMobile
  5. 5. What’s Next For Social Media?SegmentationNiche platformsSocial Sharing
  6. 6. Social CollaborationCustomers are now involved directly with your product and canmake an impact!
  7. 7. Hit The Streets....Create your own campaignGet your customers involved
  8. 8. In The Clouds...Web ToolsFile-sharingPhoto/video sharingProject management toolsWeb portals
  9. 9. Open Innovation-Web
  10. 10. What’s Next for Web?CrowdsourcingIf you build it will they come?
  11. 11. E-mail MarketingMake every message shareable
  12. 12. E-Mail MarketingInclude a “social call to action”
  13. 13. E-Mail MarketingAnalyze after the “click”
  14. 14. E-Mail MarketingCross-communicate
  15. 15. Mobile2011 will be the year of MOBILE MARKETING
  16. 16. Why Mobile?Consumer Engagement Programs
  17. 17. Why Mobile?Sharing Capabilities
  18. 18. Why Mobile?Information
  19. 19. Andrea web-based applications