NAMEDAFTER - Batten, Barton, Durstine &Osborn SUBSIDIARY OF OMNICOM GROUP FOUNDED IN 1891 HEADQUARTERS-NEWYORK CITY, USA NUMBER OF LOCATIONS-289OFFICES IN80 COUNTRIES AREA SERVED-WORLDWIDE PERSONNEL HEAD COUNT:16,000+ WEBSITE: www.bbdo.com
Mission is to create and deliver the world’smost compelling commercial content acrossall mediums and screens.
Founders: William H. Johns Bruce Fairchild Barton Roy Sarles Durstine Alex FaickneyOsborn
Andrew Robertson, President and CEO,BBDOWorldwide David Lubars, Chairman and Chief CreativeOfficer, BBDO N. America Troy Ruhanen, Chairman and CEO,The Americas John Osborn, President and CEO, BBDO NewYork Simon Bond, Chief Marketing Officer, BBDOWorldwide
1891George Batten (1854–1918), 37, opens hisone-room advertising agency, the Batten Co., at38 Park Row, NewYork, with no clients and oneemployee. 1894 Battens is the first agency to install in-house printing 1906The agency, now with 50 employees,moves to the Metropolitan Annex building onEast 24th Street, occupying the entire 11th floor– 5,000 square feet (460 m2).
1918 George Batten dies at 64, and William H.Johns becomes president of the Batten Co. 1919 The Barton & Durstine Co. agencyopens January 1 at 25 W 45th St., with BruceBarton as president and Roy Durstine assecretary- treasurer. In August, Alex Osbornjoins the agency, renamed Barton, Durstine &Osborn. 1920 General Electric becomes BDO client.
1923 BDO leases an entire floor,while the Batten Co., with 246employees, takes a floor and a half.
1928 On September 21, the Batten Co. and BDOannounce a merger to form Batten, Barton,Durstine & Osborn. Bruce Barton is made chairman of the board,while William H. Johns, president of the BattenCo., becomes president of the new agency. Durstine is made vice president and generalmanager. The new agency, with branch officesChicago, Boston, and Buffalo, has over 600employees.
1983Tom Kiely is named presidentof a new BBDO division called the"BBDO Business-to-Business Group"to service the broad range ofcommunications needs required byits BtoB-oriented clients.
MARS BLACKBERRY (RIM) MERCEDES-BENZ DIAGEO PROCTER & GAMBLE EMIRATESAIRLINES FONTERRAGE GSK HP JOHNSON & JOHNSON
The Economist PepsiCo Visa Inc. Skanska FedEx General Electric Campbells, Arbys
ADVERTISING BRANDING EMAIL MARKETING & ECRM MOBILE & SOCIAL MEDIA STRATEGY & PLANNING INTERACTIVE MARKETING DIRECT MARKETING DESIGN
BBDO is driven by their obsessive focus onThe Work, The work, The Work. The Work is what we they every day toreinforce or change behaviour – and lead tofinancial reward for their clients. The only work that matters to them is workthat changes behaviour.
Cannes Lion 2011, 2010, 2009, 2008, 2007 — Network ofthe Year. Effie Effectiveness Index 2011 — Most Effective AgencyNetwork The Clios 2011, 2010, 2009, 2008 — Network of the Year. Caples & Echos Most Awarded Network 2011, 2010, 2009,2008 — Direct/CRM Marketing The Big Won Most Awarded Network 2011, 2010, 2009,2008 — All Disciplines The Gunn Report Most Awarded Network2011, 2010,2009, 2008 — Advertising BBDO