Samsung Electronics is a South Korean multinational electronics company founded in 1969. It started in sugar and textiles manufacturing after the founder lost his assets during the Korean War. Samsung later entered semiconductor and television businesses and is now the world's largest technology company by revenue, manufacturing electronics products including smartphones, TVs, home appliances and semiconductors. The company has 270,000 employees worldwide and focuses heavily on innovation through research and development, securing talent and high technology operations.

1. SAMSUNG ELECTRONICS
Presented by
ANSHU KUMARI
CUH
MBA 3rd sem

2. Founded by Lee Byung-chull
o 1950‟s Korean war lost all assets
 Aimed to rebuild Korean economy manufacturing industry(sugar, fabrics)
 Think globally and use of foreign labor.
 1969 SEC (Samsung Electronic Company) was founded,
o 1970‟s entered into semiconductor business
o 1980‟s the Samsung Television Division was built
o 1987 Lee Kun-He take over
 1997 nearly all Korean business shrunk in size due to Asian financial crisis(Force to sell company asset on
Aircraft/Motor).Making profit from TV‟s and Mobile phone

3. Samsung Introduction
Name Samsung Electronics Co., Ltd.
Industries served Consumer electronics, Telecoms Equipment, Semiconductors, Home
Appliances
Geographic areas served Worldwide
Headquarters South Korea
Current CEO Oh-Hyun Kwon
Revenue US$305billion
Profit US$22.1 billion
Employees 270,000

4. Samsung Introduction
Samsung Electronics Co., Ltd. is the largest world’s technology company in terms of revenues.
Samsung is a conglomerate that is consisting of numerous businesses around the world, of course, so it’s not as though the
company has nearly 300,000 people working on Galaxy smartphones and tablets.
Samsung is the second biggest mobile phone producer in the world

5. Products of Samsung
Samsung is a Korean company which is a manufacturer of many products such as : Phones, Normal TVs, 3D TVs, Computers,
DVD players, Cars, Other Electronics, Shipbuilders, Chemicals, Hardrives, Optical storage, Aviation. And this is not all of what
they sell.
 Smartphone Samsung Galaxy S5
 Samsung Galaxy Tab S
 Samsung Smart TV 65’’

6. Vision: Samsung is dedicated to developing innovative
technologies and efficient processes that create new markets,
enrich people's lives and continue to make Samsung a digital
leader.
Mission: 'We will devote our human resources and technology to
create superior products and services, thereby contributing to a
better global society.”

7. Infrastructure
Human Resource
Management
Technology
Development
PRIMARY
ACTIVITIES
Has a state of art R&D facility and a fabricating unit in Seol.
Strong vendor
relations
Lowest Raw Material
Cost in the Industry
Values human
resources a
lot,highly educated
people,performanc
e besed reward.
Securing outstanding
talent.
Excellent R&D
work. High speed
of innovation.
High Technology based
operations,Speed and
timing management.
Recruitement
Very strong Brand.
Known for its Quality.
Rated in the top 20
brands of the world .
Collaboration and
corporation.
Respond to I –PAD.
Competitive Pay
scales
New Products
Introductions
Customer Oriented
Inbound Logistics Operations Outbound
Logistics
Marketing /
Sales
Service
SUPPORTACTIVITIES
High speed of new
item
merchandizing.
Self
destributio
n
Center
computer
linked with
vendors

8. Analysis – Samsung
 Economies of scale in semiconductor production.
 High Investment in R&D
 R&D Facility.
 Innovative human resource policies, performance
based promotions.
 Wide range of customized end products for meeting
customer demands.

9. :
VRIO analysis

10. Swot Analysis
SWOT summarises the strength,weaknesses,opportunities,threats likely to impact on strategic
development.
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

11. Constant focus on
R&D
Diversified Strong
brand equity
Product Portfolio
with Attractive
design & feature
Involvement in CSR
activities
throughout the
world

12. High Promotional
activity Cost
Too much
dependence on
software From
other companies
Weak Consumer
perception
regarding
Durability
High Cost in R&D

13. Increasing on electronics
consumer market.
Opening more store
Strong Customer demand
for innovative product &
value-added features.
Improvement in Customer
Service
Growing mobile
advertising industry

15. ..m
INTANGIBLE mkkkb
RESOURSES CAPABILITY
TANGIBLE
COMPETENCIES
FINANCIAL: cash flow and
capital.
ORGANISATION : 5 business
unit.
PHYSICAL: Fab manufacturing.
TECHNOLOGY: High capacity
and production line.
 Innovative product.
 High capacity.
 Variety of products.
 Best quality.
 Customize to customers
demand.
Human assets: Recruit promoted
successor .
Brand:Value 12.6$billion.
Company:Reward outstanding
performance.
Culture: do not punish failure.
 Excellent HRM.
 Multiple product
segments(LCD,Mobile Phone)
 Creativity human capital.
 Low cost.
 High investment in R&D(6%).
 Pay scale is high.
 Effective production technology.
 Promotion is based on
performance, not based on
seniority

16.  Samsung is ahead in Learning curve- emphasis more in R&D works.
 May collaborate with Chinese partners to expand joint investments.
 Own Manufacturing facility for faster response
 Company stands on pillar of innovation,trust and excellent customer services.
 Wide range of product catters the needs of all segments.

17. 1)Diversified strong brand equity.
2)Product portfolio with attractive design and
features.
1)High cost in R&D.
2)Too much dependence on s/w from
other company.
1)Multiple product
segment-LCD,
Mobile..
2)Best quality.
1)Collaboration
&corporation
1`)5 business unit.
2)R&D facility.
1)Promotion is based
on performance not
based on seniority.
2)Pay scale is high.
1)Customize to
customer’s demand.
2)High capacity.
manufacturer and world’s
largest chip maker.
2)Cost advantage in
smartphone makers.
3)Huge portion of revenue
towards R&D.