Chicago IxDA Interaction14 Conference Takeaways


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Brian Henkel shares his takeaways from the Interaction14 Conference in Amsterdam

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  • Bicycles
    Al fresco
    Gas prices
    Pub crawls
    Fries & mayo
    Red light district
    Beautiful city

  • All 5 senses contribute to our perception of food
    Food is about discovering what interactions work
    Examples: texture, color, weight, sound
    Consider all senses when creating user experiences
    10 years from now it wouldn’t be inconceivable for us to be designing experiences that incorporate all senses
  • Perception of whether you enjoy something is greatly affected by time.
    Small changes in efficiency affect user behavior
    Examples: Crosswalk buttons, airport luggage, Disneyland lines
    Perceived efficiency = Anticipatory design
  • Defining an idea and sharing it with others should be taught in design schools
    Questions you can use to vet your idea
    How you present your idea should be dictated by the type of idea (above)
    How to tailor your pitch for your audience type
    Developing rapport with your audience
  • Apply methods we use to better understand users
    Empathy applies to executives as well.
    Anxiety over whether we as designers should even be at the table = imposter syndrome.
    Need to learn executive’s language. Need to hear objective rationale and value. Down-to-earth.
    Learn how they are evaluated and how to support them.
    Try to understand the organizational structure.
    Respect and trust is important

    Assert your POV and don’t apologize
    Simplify and explain concept like to a child
    It’s ok to disagree, with concise credible rationale
    Don’t attempt to wear hats you’re not qualified to wear
    Many execs love to sketch and visualize their ideas

  • Where in your career: interaction design, user research, mobile, unicorn
    management vs. practitioner
    consulting or client-side
    A guided, systematic way to define:
    Your career path,
    Your brand,
    Your idea workplace,
    The people to help you.
    Required me to dig deeper to determine what gets me out of bed in the morning.
    I also believe that if you don’t have your goals written down somewhere, you don’t have goals

  • The Nerdery invested heavily in their program.
    Previously lost $2 mil due to lack of available staff.
    $70K for 2 (4) designer cohorts;
    Learning 25 design methods over 4 weeks
    4 phases: Observation, Assistance, Mentorship, Oversight
    Apprentices keep weekly diaries
    Spreadsheets are provided to track progress
  • Chicago IxDA Interaction14 Conference Takeaways

    1. 1. My Interaction14 XXXperience Brian Henkel, Manifest Digital
    2. 2. The Next 30 Minutes…  About the IxDA  10 Things About Amsterdam  My Takeaways: 3 Key Themes
    3. 3. About the IxDA
    4. 4. The IxDA... is an organization dedicated to bringing professionals together to advance the field of interaction design. I contributed on a small team to start the Chicago Chapter of IxDA in 2007. The Conference… is an annual event where speakers and attendees from around the world discuss industry best practices and new trends.
    5. 5. 10 Things about Amsterdam
    6. 6. $10.16 per gal
    7. 7. The Conference
    8. 8. My Takeaways
    9. 9. 3 Personal Themes…  Designing to Appeal to Users’ Senses  Soft Skills & Working with Different Perspectives  Education & Mentorship
    10. 10. Designing to Appeal to Users’ Senses
    11. 11. Food = Interaction Presentation by Bernard Lahousse The Lost Art of Efficiency in Interaction DesignPresentation by Giles Colbourne View Video on Vimeo View Video on Vimeo
    12. 12. Food = Interaction Food is what you make of it. More than 50% of how you experience food is not in the food, but how you perceive it.
    13. 13. The Lost Art of Efficiency in Design Small changes in efficiency affect user behavior. Time is one of the most important aspects to a user’s experience.
    14. 14. Soft Skills in UX
    15. 15. How to Sell Your Ideas to Other People Presentation by Jeroen van Geel Why Executives Obsess Over Icons Presentation by Uday Gajendar View Video on Vimeo View Video on Vimeo
    16. 16. Selling Your Ideas We sell all of the time. Selling an idea is just as important as coming up with the idea.
    17. 17. Working with Executives It’s about engaging with executives in an efficient manner that’s effective and that can enable the success of the business.
    18. 18. Education & Mentorship
    19. 19. Learn to Drive Your UX Career A workshop by Ian Swinson & Dan Donovan Making More UX Designers Presentation by Fred Beecher View Materials on Box View Video on Vimeo
    20. 20. Learn to Drive Your UX Career Figuring out your “North Star” is the first step toward achieving your goals. Most of us don’t take the time to do this.
    21. 21. Making More UX Designers There is a gap because UX design is strategic; you don’t want just anyone giving you advice on the direction of your business.
    22. 22. Other talks I found interesting:  The “De-intellectualization of UX” – How the skills gap in interaction design is driving it more towards art rather than science.  Designing Voice User Interfaces (VUIs) – Describes the different types of VUIs and provides design guidelines for each.  Introduction to OKRs – OKRs (Objectives & Key Results) are being used by companies like Google and Intel to motivate project teams.  Better Collaboration – Dan Brown, author of Communicating Design, gives an engaging talk on how project teams can improve collaboration.  Animation: How Motion & Interaction Design Work Together – Interesting talk that ties Disney’s 12 Principles of Animation to interaction design.  Increasing Playfulness in Game Design – A series of design principles to inspire curiosity in users, thus making your product more playful. View Video on Vimeo View Video on Vimeo View Video on Vimeo View Video on Vimeo View Video on Vimeo View Video on Vimeo
    23. 23. Questions?
    24. 24. Thank you!