This document discusses conscious UX and characteristics of companies that employ it well. It defines conscious UX as design that focuses on improving the experience of users, not just building products. It lists six characteristics of companies that do this effectively, including having design ingrained in their structure, designers in leadership roles, and long-term public trading. It emphasizes that everyone in a company must feel responsible for the user experience in every interaction and element.

2. Cashing Out
UX is the New Black

3. Conscious UX

4. What is UX?

5. Conscious UX is the art of rumination in
every interaction created to make the
experience of those using a product, not
building a product, better.

8. 6 Characteristics
• Design ingrained in organizational structure
• Designers in leadership positions
• Senior staff show commitment in UX
• Experienced growth in design-related tech
• Employ strategic use of design
• 10+ years publicly traded in the US

9. Design in Leadership
What is the #1 job of a UX
Leader?

10. Design in Leadership
“The #1 job of a UX Leader is to remind everyone else 1n
the company of their individual responsibilities toward
UX.”
~ Some fucking genius
( follow him @chrisfeix )

11. Everyone is Responsible
Every navigation item, graphic, picture, slider, datatable,
form, chart, graph, button, sentence, error code and email
should make the users’ experience better.

12. When Everyone is Dir. of UX...
Consistency
+1000pts.
Ownership

14. Josh Clark says…
The best apps will have all 3 interaction types:
INTENTIONAL
PASSIVE SOCIAL

15. What About the Fourth?
PASSIVE
AGGRESSIVE

18. Plan for Device Switching

20. Lean UX
The only validation is user validation

21. What is UX?

24. Tack så mycket.