The ROI of UX and why practicing Lean UX is important.

2. Cashing Out
UX is the New Black

3. Conscious UX

4. What is UX?

5. Conscious UX is the art of rumination in
every interaction created to make the
experience of those using a product, not
building a product, better.

8. 6 Characteristics
• Design ingrained in organizational structure
• Designers in leadership positions
• Senior staff show commitment in UX
• Experienced growth in design-related tech
• Employ strategic use of design
• 10+ years publicly traded in the US

9. Design in Leadership
What is the #1 job of a UX
Leader?

10. Design in Leadership
“The #1 job of a UX Leader is to remind everyone else 1n
the company of their individual responsibilities toward
UX.”
~ Some fucking genius
( follow him @chrisfeix )

11. Everyone is Responsible
Every navigation item, graphic, picture, slider, datatable,
form, chart, graph, button, sentence, error code and email
should make the users’ experience better.

12. When Everyone is Dir. of UX...
Consistency
+1000pts.
Ownership

14. Josh Clark says…
The best apps will have all 3 interaction types:
INTENTIONAL
PASSIVE SOCIAL

15. What About the Fourth?
PASSIVE
AGGRESSIVE

18. Plan for Device Switching

20. Lean UX
The only validation is user validation

21. What is UX?

24. Tack så mycket.