While business models are important, this document does not provide a clear summary due to its disjointed nature. It mentions why business models are important, refers to different years and people, discusses elements of business models like customers and revenue streams, and advocates thinking like a designer when developing new business models. However, it lacks an overall coherent point or narrative that could be succinctly summarized.

1. Why arebusiness models important? Why?

2. It’s 1959 (a good year!)

3. ..which grew into

4. 1997: Stanford University

5. ..grew into

6. Sarah used to work for..

7. ..a successful record company

8. ..she was well paid & doing great

9. ..then things went wrong

10. ..she blamed

11. ..so she hired

12. ..to find & prosecute

13. Business model innovation ..but she should have concentrated on

14. and of course… who operate a “Freemium” model ..these people did

15. Business model innovation Revenue streams Partners Distribution channels ..so it is important!

16. Tower of Babel ..the trouble with models & strategy

17. ..definable customers or users

18. ..something to offer them

19. ..ways of delivering to them

20. ..and communicating with them

21. ..which hopefully generates money

22. ..using some resources

23. ..we need to DO some key things

24. ..maybe involve outside partners

25. ..delivering value costs money

26. ..so the overall business model canvas

27. thanks to businessmodelgeneration.com

28. Let’s applythis new analysis to a real life example

29. Switching Costs Brand “love” Hardware design Marketing Seamless music experience Record Companies OEMs Mass market People Apple brand iPod hardware iTunes software Content agreements Apple.com Apple stores Retail stores iTunes store hardware revenues People £ music revenues Marketing & sales Manufacturing

30. Design attitude Decision attitude vsdesign attitude

31. Describe current & design new

32. Select the best candidate model(s)

33. Philippe Starck Think like a designer

34. The customer is a good starting point