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Why Business Models are Important

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A short presentation by Tim Latham of Unconsultancy.com illustrating the importance of clarity of thinking in business models

Published in: Business, Technology

Why Business Models are Important

  1. 1. Why arebusiness models important?<br />Why?<br />
  2. 2. It’s 1959 (a good year!)<br />
  3. 3. ..which grew into<br />
  4. 4. 1997: Stanford University<br />
  5. 5. ..grew into<br />
  6. 6. Sarah used to work for..<br />
  7. 7. ..a successful record company<br />
  8. 8. ..she was well paid & doing great<br />
  9. 9. ..then things went wrong<br />
  10. 10. ..she blamed<br />
  11. 11. ..so she hired<br />
  12. 12. ..to find & prosecute<br />
  13. 13. Business model innovation<br />..but she should have concentrated on<br />
  14. 14. and of course…<br />who operate a “Freemium” model<br />..these people did<br />
  15. 15. Business model innovation<br />Revenue<br />streams<br />Partners<br />Distribution<br />channels<br />..so it is important!<br />
  16. 16. Tower of Babel<br />..the trouble with models & strategy<br />
  17. 17. ..definable customers or users<br />
  18. 18. ..something to offer them<br />
  19. 19. ..ways of delivering to them<br />
  20. 20. ..and communicating with them<br />
  21. 21. ..which hopefully generates money<br />
  22. 22. ..using some resources<br />
  23. 23. ..we need to DO some key things<br />
  24. 24. ..maybe involve outside partners<br />
  25. 25. ..delivering value costs money<br />
  26. 26. ..so the overall business model canvas<br />
  27. 27. thanks to businessmodelgeneration.com<br />
  28. 28. Let’s applythis new analysis to<br />a real life example<br />
  29. 29. Switching<br />Costs<br />Brand “love”<br />Hardware design<br />Marketing<br />Seamless<br />music<br />experience<br />Record<br />Companies<br />OEMs<br />Mass market<br />People<br />Apple brand<br />iPod hardware<br />iTunes software<br />Content agreements<br />Apple.com<br />Apple stores<br />Retail stores<br />iTunes store<br />hardware<br />revenues<br />People<br />£ music <br />revenues<br />Marketing & sales<br />Manufacturing<br />
  30. 30. Design attitude<br />Decision attitude vsdesign attitude<br />
  31. 31. Describe current & design new<br />
  32. 32. Select the best candidate model(s)<br />
  33. 33. Philippe Starck<br />Think like a designer<br />
  34. 34. The customer is a good starting point<br />

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