2. WHAT’S THE CONCEPT
The concept of the video is about how a man that as a child was bullied by other kids, this made the child
learn to fight so he could defend himself from the bullies. In the future he becomes an amateur boxer and
as he’s being beaten by another boxer he remembers his past and has the power to win the match, as he’s
loosing the fight he sees everything as demonic figures as I think he’s in torture as the fights reminds him
of the horrible times he had as a child, as well as shows that all humans have a dark side.
3. CAMERA
In this video we see a wide variety of shots, ranging from close ups, long shots and medium close ups. Most of
these shots are used to create suspense to the audience, for example when the main character see the demons
in the people we can see quite a few of the medium shots and close ups of the demonic girls, this represents the
darkness in most people how they may look normal on the surface but underneath all have demonic
personalities. We can also see one of Sven Carlssons modern mythical embodiments, in this case it’s the
electronic shaman, this show things that can possibly be real such as the demon girls and the demon boxer for
example.
4. SOUND
The sound to this music video is quite up beat, which is typical in the EDM genre of dance music (Electronic
Dance Music) the video and the sound sync quite well creating the effect that the video was looking for as
the fighting scene goes very well with the rhythm of music. Also the dancing women help to show how the
rhythm of the music can be followed quite easily.
5. MISE-EN-SCENE
There’s quite a lot of Mise-en-scene in the music video, ranging from the way the boxers dress to the way
the make up of the women makes them look demonic towards the end of the video. The costume and
make up are trying to show the demonic side of people, this can be further interpreted with the colour of
the setting used in the video which is a dark brown colour, and to show childhood trauma we see the light
blue colour.
6. EDITING
The editing is quite well done, the editing is cut to a degree that it can keep up with the beat and rhythm
of the song, using quick cuts and elongated shots at the beginning are there to show the emotions at the
beginning and the danger of fighting during the middle of the music video.
