presenting my treatment

1. PRESENTING MY TREATMENT
DANIEL VAN DER LELY

2. WHAT SONG/ARTIST HAVE I CHOSEN?
THE SONG THAT I HAVE CHOSEN FOR MY MUSIC VIDEO IS KICK-STARTS BY EXAMPLE BUT REMIXED BY
BAR9. THE REASON I HAVE CHOSEN THIS SONG IS BECAUSE IT GOES REALLY WELL WITH THE RHYTHM
THAT I WAS LOOKING TO INCORPORATE ON THE VIDEO AS THE VIDEO IS GONG TO QUITE FAST PACED
AND THE HARD SOUNDING SOUNDS OF THE REMIX WILL HELP EDITING THE VIDEO TO AN
APPROPRIATE PACE, ALSO THE MUSIC WOULD APPEAL TO THE GENRE OF VIDEO THAT I WILL BE
WORKING WITH.

3. WHAT IS THE CONCEPT OF THE VIDEO?
THE CONCEPT OF MY VIDEO IS A PERFORMANCE, THE VIDEO IS ABOUT TWO FRIENDS WHO DECIDE TO
PLAY A VIOLENT VIDEO GAME, AS THE GAME PROGRESSES AND THE PLAYERS START TO GET MORE AND
MORE ENRAGED WITH EACH OTHER THE MORE VIOLENT THE GAME BECOMES AS WELL AS THE
PLAYERS BECOME MORE AGGRESSIVE WITH EACH OTHER AND START CHEATING, THE VIDEO ENDS
WITH BOTH VIDEO GAME CHARACTERS BEING KILLED OF BY ANOTHER RANDOM CHARACTER DUE TO
THE FIGHTING GAMES TIMER RUNNING OUT. I WANT IT TO LOOK LIKE THE LIVE VERSION OF TEKKEN
TAG 2 WHICH WAS USED TO ADVERTISE THE NEW GAME IN JAPAN. I ALSO WANT IT TO HAVE THE
CONCEPT SIMILAR TO THE GAME MORTAL KOMBAT WHICH AGAIN IS QUITE A VIOLENT VIDEO GAME
INVOLVING FIGHTING.

4. WHERE WILL IT TAKE PLACE?
THERE ARE A FEW PLACES WHICH I HAVE THOUGHT WOULD BE GOOD FOR
FILMING, ONE OF THESE PLACES WOULD BE THE OUTSIDE PART OF SKIPWITH
HOUSE WHICH IS NEAR THE HOCKEY PITCHES, AD ALSO THE DAY ROOM IN
EVERETT HOUSE. THE REASONS I HAVE CHOSEN THESE PLACES IS DUE TO THE
FACT THAT SINCE IT SUPPOSED TO BE A VIDEO GAME THE MAIN CHARACTERS
HAVE TO BE IN A PLACE WHICH IS NEAR A TV SO THE CONCEPT OF PLAYING VIDEO
GAMES CAN BE MORE BELIEVABLE, I CHOOSE THE OUTSIDE OF SKIPWITH DUE TO
THE FACT THAT’S IT’S A FLAT PIECE OF LAND AND I CAN USE THE SCHOOL AS A
LOCATION FOR A FIGHT SCENE.

5. HERE ARE SOME OF MY LOCATIONS.

6. IS THERE A NARRATIVE?
THE STORY REVOLVES AROUND THE IDEA THAT VIDEO GAMES CAN MAKE PEOPLE
VIOLENT, IN MY VIDEO WE SEE 2 FRIENDS PLAYING A FIGHTING GAME, AS THE
GAME STARTS TO INTENSIFY WITH BOTH PLAYERS HAVING A VICTORY, WE CAN
SEE BOTH PLAYERS TRYING TO CHEAT EVEN TO THE POINT OF BOTH CHARACTERS
ACTUALLY HITTING EACH OTHER IN ORDER TO WIN THE GAME. AS THE VIOLENCE
INCREASES SO DOES THE VIDEO GAME ADDING IN THE EFFECT THAT VIOLENT
GAMING CREATES VIOLENT PLAYERS.

7. HOW DO YOU INTEND TO REPRESENT YOUR
ARTISTS/CHARACTERS?
ILL BE REPRESENTING MY CHARACTER BY THE MEANS OF CLOSE UPS, MEDIUM
SHOTS LONG SHOTS AND EVEN EXTREME CLOSE UPS, THERE WILL BE MORE SHOTS
INVOLVED OF COARSE BUT THESE ARE THE MAIN ONES I WILL BE USING. MY
CHARACTERS WILL DRESS APPROPRIATELY DEPENDING ON THE ROLE THAT THEY
WILL BE PLAYING FOR EXAMPLE THE PEOPLE PLAYING THE VIDEO GAMES WILL BE
DRESSED IN HOME CLOTHES AS TO REPRESENT THE FACT THAT THEY ARE
NORMAL PEOPLE, WHILE THE PEOPLE PLAYING THE ROLE OF THE CHARACTERS IN
THE GAME WILL GIVE OFF THE MORTAL KOMBAT VIVE AS THEY WILL BE WEARING
FIGHTING CLOTHES AND MASKS.

8. WHO IS YOUR TARGET AUDIENCE? HOW DO
YOU INTEND TO ATTRACT AND ADDRESS
THEM THROUGH THE VIDEO?
MY MAIN TARGET AUDIENCE WILL BE PEOPLE WHO PLAY VIDEO GAMES, THE
REASON BEING IS ITS MOSTLY GAMERS THAT WILL WATCH THE VIDEO AND IN
SOME WAY RELATE HOW THE CHARACTERS FEEL AS THEY GAME, I INTEND TO
ATTRACT MY AUDIENCE BY THE FACT THAT THE VIDEO IS ABOUT GAMING AND
HAS A COOL FIGHTING STYLE TO IT. THE FACT THAT THE VIDEO IS BASED
AROUND THE ASPECTS OF A VIDEO GAME IS WHAT I BELIEVE WILL DRAW IN MY
AUDIENCE.