This document provides details on a proposed stop motion animation project called "LO2A – ANIMATION PITCH". It outlines the idea of bringing Super Mario into the real world to save Princess Peach. It discusses the storyboard, target audience of ages 10-30, roles of the filmmakers, risks like copyright issues, research conducted, and the production schedule. The animation would be created using cardboard cutouts of Mario characters in stop motion style.

1. LO2A – ANIMATION PITCH
BY AMOCKA PRODUCTIONS

2. ANIMATION IDEA
• WE HAD THE IDEA OF HAVING A MOVING IMAGE OF THE ORIGINAL SUPER MARIO
COMING INTO THE REAL WORLD AND MAKING HIS WAY TO SAVE PEACH FROM
BOWSER. WHAT WE WERE GOING TO DO WAS THAT WE WERE GOING TO FILM IT
AS A STOP MOTION ANIMATION AS IT WOULD THE EASIEST WAY TO FILM IT.
• HOW IT WAS TO WORK WOULD BE THAT WE WERE GOING TO MAKE CARDBOARD
CUT-OUTS OF THE CHARACTERS OF THE GAME AND ALSO OF THE
BACKGROUND SCENERY TO MATCH WITH THE IDEA THAT IT’S A SUPER MARIO
LEVEL.

3. THE STORYBOARD
• THE STORYBOARD OF OUR ANIMATION IS THAT WE HAVE THE ORIGINAL SUPER
MARIO GAME CARTRIDGE SHAKING ON THE TABLE AND THAT WE HAVE BOWSER
JUMP OUT OF CARRYING PEACH AND RUNS OFF AND THEN MARIO JUMPS OUT
AND THEN HE GOES THROUGH A LEVEL TO SAVE HER.
• IT IS SET AS A NORMAL MARIO LEVEL AND SO WE HAVE MARIO JUMPING OVER
OBSTACLES AND GETTING THROUGH THE LEVEL AND HE WOULD THEN GO
DOWN INTO A GREEN PIPE AND ENTER A BONUS ROOM.
• AS WE KNOW AT THE END OF THE ANIMATION WE HAVE THE STORY ENDING
WITH MARIO SAVING PEACH FROM BOWSER.

4. TARGET AUDIENCE
• THE TARGET AUDIENCE FOR OUR ANIMATION WOULD BE THAT IT IS SUITABLE
FOR ALL AGES AS THE IDEA OF SUPER MARIO HAS BEEN AROUND SINCE THE
1980’S AND PEOPLE ARE FAMILIAR WITH THE IDEA AND MANY PEOPLE AROUND
THE WORLD HAVE PLAYED THE GAMES.
• BUT I THINK THE PRIMARY SPECTATORS OF THIS ANIMATION WOULD FROM 10 –
30 YEAR IN THE AGE RANGE DUE TO THE FACT THAT SUPER MARIO BROS WAS
RELEASED IN 1986 AND IS STILL GOING ON TODAY IT WOULD HAVE MORE
FAMILIARITY TO THEM.

5. ROLES AND PERSONNEL REQUIREMENTS
• WE HAVE THE ROLES SPLIT BETWEEN ME AND MY PARTNER RHYS. WE HAVE SPLIT
THE ROLES BETWEEN US SUCH AS I WOULD HAVE THE ROLES OF WORKING THE
CAMERA WHEN WE ARE FILMING THE VIDEO AND HE WOULD BE THE ONE WHO IS
EDITING THE VIDEO AS HE HAS THE KNOWLEDGE OF HOW IT WORKS, ALSO HE
HAS BEEN UPDATING THE BLOG OF OUR WORK AND DID HALF OF THE RESEARCH
AS WELL.
• FOR RHYS WAKEFORD THE ROLES FOR HIM WHERE THAT HE HAD TO GET THE
QUESTIONNAIRES FILLED OUT BY THE PUBLIC AND FIND THE STATISTICAL
RESEARCH ON MARIO AND STOP MOTION ANIMATION. HE HAD ALSO CREATED
THE STORYBOARD FOR THE VIDEO AND HE KEPT TRACK OF THE COPYRIGHT
RISK ASSESSMENT FOR THE PRODUCTION.

6. RISK ASSESSMENTS
• THE PRODUCTION RISKS THAT WE WOULD HAVE TO BE AWARE OF WOULD
INCLUDE PAPER CUTS FROM THE CUT OUTS OF THE CHARACTERS AND THIS
COULD SLOW DOWN PRODUCTION BUT THIS IS A LOW CHANCE OF HAPPENING.
HOW WE WOULD SOLVE THIS ISSUE WOULD BE TO WEAR HAND GEAR WHEN
HANDLING THE MODELS.
• LOSS OF FOOTAGE AND MODELS AS THIS WILL ALSO SLOW DOWN PRODUCTION,
HOW WE WOULD SOLVE THIS PROBLEM WOULD BE TO BACK UP THE FOOTAGE
ON THE CAMERA SO THAT WE HAVE A BACKUP IN CASE OF THIS SITUATION,
AND ALSO TO KEEP THE MODELS IN A SAFE PLACE IN SCHOOL WHERE WE WILL
REMEMBER. THIS IS A HIGH OCCURRENCE OF HAPPENING SO WE WILL NEED TO
BE CAUTIOUS.

7. MORE RISK ASSESSMENTS
• TRIPPING ON THE CAMERA CABLES OR THE TRIPOD OF THE CAMERA AS THIS
COULD CAUSE EITHER MINOR OR FATAL HARM DEPENDING ON THE
ENVIRONMENT, TO SOLVE THIS WE WILL NEED TO MAKE SURE THAT THERE IS
ENOUGH SPACE AROUND THE TRIPOD SO AS PEOPLE WILL NOT HARM
THEMSELVES BY IT AND TO KEEP THE CABLES OUT OF THE WAY OF PEOPLE WHO
ARE WALKING, BUT WE WILL HAVE TO MAKE SURE THAT THE CAMERA IS
CHARGED BEFOREHAND.
• THE BREAKAGE OF THE CAMERA IS AN ISSUE BECAUSE IT COULD MEAN WE
WOULD LOOSE THE FOOTAGE WE HAVE, WE WILL NEED TO MAKE SURE THAT
THERE IS A SPARE CAMERA FOR USE IN CASE THIS OCCURRED DURING
PRODUCTION.

8. COPYRIGHT PROBLEMS
• THE COPYRIGHT PROBLEMS THAT WE HAVE WOULD BE BASED AROUND THE CHARACTERS
THAT WE USE COULD GO AGAINST THE COPYRIGHT ACT AS THEY ARE NOT OUR OWN IDEA
AND HOW TO SOLVE THIS PROBLEM WOULD BE TO MAKE OUR OWN RENDITIONS OF THE
CHARACTERS SO THAT WE DO NOT GO AGAINST THE COPYRIGHTS OF THE CHARACTERS. THIS
SAME THING WILL OCCUR TO THE MUSIC OF THE VIDEO AND HOW TO SOLVE IT WOULD BE TO
CREATE OUR OWN MUSIC FOR THE VIDEO.
• WE WOULD HAVE TO MAKE SURE THAT WE HAVE PERMISSION TO USE THE CHARACTERS
VOICES IF WE DECIDE TO USE VOICE ACTING FOR OUR CHARACTERS.
• THE LAST ISSUE WE HAVE WOULD BE TO MAKE SURE THAT THE VIDEO DOES NOT GO AGAINST
THE LIBEL ACT, HOW WE WOULD SOLVE THIS PROBLEM WOULD BE TO MAKE SURE THAT THE
VIDEO WILL NOT OFFEND ANYONE WHO IS WATCHING IT.

9. RESEARCH
• THE QUANTITATIVE RESEARCH THAT WE DID SHOWED THAT SINCE 1985 AS THE GAMES HAVE SOLD
MILLIONS OF COPIES AND STILL GOING ON TODAY, SHOWING THE POPULARITY OF THE GAME. ALSO
STOP MOTION ANIMATION HAD A POPULARITY BUT THAT IS DEPENDANT ON THE PRODUCTION IN
ITSELF.
• THE QUALITATIVE RESEARCH FOR THIS WOULD BE THAT PEOPLE HAVE SHOWN THEY OPINIONS
THROUGH REVIEWS AND THEY HAVE SHOWN THE POPULARITY OF THE MARIO FRANCHISE.
• THE SECONDARY RESEARCH THAT WE DID RESEARCH ABOUT HOW STOP MOTION ANIMATION FIRST
CAME INTO AFFECT AND ABOUT HOW MARIO IS THE MOST SUCCESSFUL GAMING SERIES OF ALL TIME
BY THE GUINNESS BOOK OF WORLD RECORDS.
• THE PRIMARY RESEARCH THAT WE DID WAS THAT WE HAD HANDED OUT 10 QUESTIONNAIRES
ABOUT STOP MOTION ANIMATION AND MARIO AND WE HAD FOUND OUT THAT MARIO IS A
POPULAR FRANCHISE AMONG 7 OF THE PEOPLE WE HAD ASKED, ALSO THAT MOST OF THE PEOPLE
WE HAD ASKED HAD SCENE WALLACE AND GROMIT AND WAS THEIR FIRST STOP MOTION
ANIMATION THAT THEY HAD SEEN.

11. RESEARCH EVALUATION
• WHAT WE HAD LEARNED FROM THE INFORMATION THAT WE HAD GATHERED IS
THAT THE MAJORITY OF THE CHILDREN WAS THAT THEY ALL LIKED THE SUPER
MARIO FRANCHISE. WHEN IT CAME TO OLDER AUDIENCES, WE HAD MIXED RESULTS
ROUGHLY ABOUT 50/50 IN TERMS OF POSITIVE AND NEGATIVE FEEDBACK WHEN IT
CAME TO ASKING THEM IF THEY LIKED THE SUPER MARIO FRANCHISE.
• IN TERMS OF STOP MOTION ANIMATION THE YOUNGER AUDIENCES DID NOT KNOW
OF ANY STOP MOTION ANIMATIONS THEY HAD WATCHED PREVIOUSLY IN THEIR LIFE,
BUT WHEN IT CAME TO OLDER AUDIENCES IT WAS THE COMPLETE OPPOSITE.
• HOW THIS AFFECTED OUR PRODUCTION WAS THAT IT HAD CHANGED OUR PRIMARY
SPECTATORS FROM ALL AGES TO THE 10 – 30 AGE GROUP, BUT IT STILL APPLIES TO
ALL AGES.

12. RESOURCES
• THE RESOURCES THAT WE WOULD REQUIRE FOR FILMING THE VIDEO WOULD BE CAMERA FOR
TAKING THE PICTURES FOR THE ANIMATION (AS WE ARE DOING A STOP MOTION WE HAVE TO
TAKE PICTURES NOT FILM IT) AS WELL AS SOME PROPS THAT WILL BE NEEDED FOR THE VIDEO
SUCH AS THE SUPER MARIO CARTRIDGE THAT WE HAVE ACQUIRED AND ALSO WE WILL BE
NEEDING CUT OUTS OF THE CHARACTERS AND THE SCENERY FOR THE VIDEO.
• FOR AFTER FILMING WE WOULD NEED THE USE OF EITHER A APPLE MAC COMPUTER OR A PC
FOR THE USE OF EDITING THE VIDEO, BUT FOR THE EDITING ITSELF WE WOULD NEED EDITING
SOFTWARE SUCH AS FINAL CUT PRO OR SONY VEGAS PRO.
• THE SOUNDTRACK FOR OUR PRODUCTION IS GOING TO BE NON-DIEGETIC, AND WE SHALL BE
CREATING OUR OWN VERSION OF THE THEME SONG AND WE SHALL BE HAVING A RELEASE
FORM FOR THE SONG.

13. THE PROJECT SCHEDULE
• THE PROJECT SCHEDULE IS THAT WE PLAN TO FILM ON THE 3RD OF NOVEMBER
BECAUSE IT GIVES US ENOUGH TIME TO PREPARE THE MODELS AND HAVE THE
EQUIPMENT BOOKED FOR THAT DAY AND WE SHALL FILM FOR THE MAJORITY OF
2 DAYS.
• ON THE 6TH OF NOVEMBER HARRY WILL START THE EDITING OF THE VIDEO TO
MAKE SURE THAT IT IS SUITABLE FOR RELEASE. THIS SHOULD TAKE THE
MAJORITY OF 1 DAY MAYBE 2 IS THERE ARE STEP BACKS.
• AFTER EDITING WE SHALL THEN UPLOAD IT YOUTUBE SO THAT IT CAN BE
ACCESSED FROM ANYWHERE.