Strategy & Structure: ConveyUX 2015
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This document discusses structure and its relationship to intent and meaning. It provides 4 key aspects of structure: 1. Mapped Intentions - Creating intention maps to understand relationships between elements. 2. Meaningful Arrangement - The arrangement of elements impacts the derived meaning. Changing adjacencies changes meaning. 3. Dumb Models - Using simple models to illustrate complex concepts. 4. Structural Vocabulary - Developing a vocabulary around structure, with both explicit and implicit terms, to discuss structural elements and their relationships.
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Strategy & Structure: ConveyUX 2015
- 1. Structure ConveyUX 2015 Strategy Doing It Right, And How You’d Know
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- 7. “ — Jared Spool Design is the rendering of intent. “
- 11. 1963 “Sleeper” by Woody Allen © United Artists 1973
- 12. 1963 “I wanted the shape of it to sing an unencumbered song” image: https://www.linkedin.com/in/digijeff
- 13. 1962 “Always design a thing by considering it in its next larger context”
- 15. What Is Good Structure? https://flic.kr/p/4kkUkR
- 19. PLACES MADE OF INFORMATION
- 20. Photo: Melissa Mahoney “There is no right way.”
- 23. 1899
- 24. 1165
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- 27. Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697 1. Mapped Intentions
- 30. A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness. Korzybski
- 31. Service Acquire
- 32. Acquire Service Optimize Innovate Now Future Engagement Conversion
- 33. Intention Map
- 34. Intention Map
- 35. Intention Map
- 36. Intention Map
- 37. Intention Map
- 38. INTENT STRUCTURE
- 41. THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH 1971
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- 51. Find a Job Partners Seeking Employment UMJobs.org Schedules Academic HR Staff HR HR Professionals Community of Practice Procedures Workplace Improvement Manage Celebrating Professional Development Compliance Hotline Shared Services Center Wolverine Access SPG Ask HR Staffing Leaves of Absence Compensation and Classification Remote Employment Return to Work Mediation Services Workplace Climate Assessment Campus Commitment Nondiscriminat ion Policy Diversity Matters Voices of the Staff Diversity Around Campus Recruiting and Employment Services Successful Employee Selection Temporary Staffing Services Retention Toolkit Termination Unit Cutoff Calendar Retirement Swag E-Verify UMatter Candy J. Johnson Award Distinguished Diversity Leadership Award James T. Neubacher Award President’s Staff Innovation Award Service Awards Staff Stories HR Development Career Development Resources Career Path Navigator MHealthy Abuse Hurts Heath and Medical Benefits News Mission and Vision Service Areas Contact + Directions Strategic Plan Confidentiality Statement Statement on Stewardship Police Department Oversight Committe Office of Institutional Equity Regional Campuses Get a Job Do Your Work Take Care About UMHR
- 52. Changed Arrangement = Changed Meaning
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- 58. “The Structural Integrity of Meaning Across Contexts” - Jorge Arango
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- 76. Implicit Connotation Integral Ornament Innovative Revolutionary Extraordinary Original New Words Pretty All Around Consistent Advanced Tech Looks Expensive “Interesting” Heroic Copyright Regents of the University of California Credit: UC San Diego Publications
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- 80. DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
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- 83. DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient 1991
- 86. Explicit Denotation Implicit Connotation Applied Ornament Integral Ornament Evocative Innovative Evolutionary Revolutionary Ordinary Extraordinary Conventional Original Old Words New Words Pretty In Front Pretty All Around Inconsistent Consistent Conventional Tech Advanced Tech Looks Cheap Looks Expensive “Boring” “Interesting” Expedient Heroic
- 87. Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
- 99. Space < Place
- 100. Product < Experience
- 101. MINIMALLY VIABLE
- 106. 1. Mapped Intentions 2. Meaningful Arrangement 3. Dumb Models 4. Structural Vocabulary