Slides from a presentation I gave for the AIGA Grand Rapids chapter's Early Shift event, hosted at my company's Grand Rapids studio on March 14, 2014

6. RICHARD
SAUL
WURMAN
FIVE PATTERNS FROM THE WORK OF
DAN KLYN – AIGA Grand Rapids Early Shift

9. 1998
2002
2006

10. 2000 2002/2012

11. 1984

12. 2012

13. A way of thinking.
A whole way of life in which
the aim is not to make something
look good
but to make it be good.
1997

15. 1963 2013

16. 2013

17. 1963

18. 5. Hats

19. 1989

20. 1989

23. 1989

24. 1989

25. PATTERN:
ORDER ENCODES MEANING

27. 1974

28. 4. Sandcastles

29. 1970

30. 2009

32. 1976

33. 2009

34. 1971

35. THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION
INSTEAD OF THE TRUTH
1971

36. 1971

37. PATTERN:
WHAT BEFORE HOW

39. 3. Gathering

40. 2013

41. PATTERN:
APPERCEPTION

42. 1984

43. 1963

44. 2. Tango

45. THE GIFT I HAVE IS THAT NOTHING IS EASY
DIFFICULTY EXCITES ME
1959

46. Univesity of Pennsylvania Archaeological Expedition
Tikal, Guatamala 1959
PATTERN:
TERROR + CONFIDENCE

47. 1. Dumb

48. How exciting it is to be stupid
1989

52. Univesity of Pennsylvania Archaeological Expedition
Tikal, Guatamala 1959
PATTERN:
EXPERTISE EXPIRES

53. 1970

54. 1996

55. Photo: Melissa Mahoney
“This is not for the good of humanity.”
2013

56. DUMB EXPERTISE EXPIRES
TANGO TERROR + CONFIDENCE
GATHERING APPERCEPTION
SANDCASTLES WHAT > HOW
HATS ORDER ENCODES MEANING

57. FIVE PATTERNS FROM THE WORK OF RICHARD SAUL WURMAN
http://quitedumb.com
@danklyn
2015