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Case Study Intel


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Case Study Intel

  1. 1. CASE STUDY: Intel John Galvin Marketing Research Director Intel
  2. 2. Asus WePC John Galvin Director, Partner Marketing Intel
  3. 3. Review ®
  4. 4. Where ideas meet innovation
  5. 5. ENGAGEMENT - A Vibrant Community Site Statistics Overview   Page views 951,775 Visits 343,628 Unique Visits 299,634 Page views Per Visit 2.77 Time Spent 2:43 WEPC TV Episodes 22 WEPTV Views 575,200 Community Activity Ideas Created 6,082   Registered Users 6,565 Blog Posts 205 Comments 5,352 Votes 13,522 Retail links out 18,145
  6. 6. Amplification <ul><li>Tremendous amount of press pick up </li></ul><ul><li> Community members are linking back to their ideas </li></ul><ul><li>ASUS CES announcements are triggering the original articles to resurface in “Related Article Columns” </li></ul><ul><li>(Maximum PC, TechNews, etc) </li></ul><ul><li>1,027 Amplification Beacons </li></ul><ul><li>(Google alerts/blogs/News Feeds, Delicious Bookmarks ,Twitters) </li></ul>Thomas Ricker of Engadget ads his additional opinion on the G50&quot;Update: We spoke to ASUS and learned that this prototype is planned for production this year. A version featuring a removable, secondary computer (think MID) is a possible follow up.”
  7. 7. Finalists Ideas   March 2, 2009 @ CEBIT Announced 4 potential ideas based on submissions and discussion at the site to produce the first Crowdsourced PC – the “WEPC”
  8. 8. ASUS and Intel Equity <ul><li>Over 30,198 Searches for </li></ul><ul><ul><li>18,145 Clicks out to Retail Offers </li></ul></ul><ul><ul><li>5.2 % of people who visit click through to a current e-tail offers </li></ul></ul><ul><ul><li>- 200+ Comments Generated by ASUS Joining the Conversation </li></ul></ul>
  9. 9. Autonomous Electronic Components: Future Generation: A Sophisticated Future: The Google Goggles: Pegasus: Dream Come True: Featured Ideas